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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

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22 Side Projects From the Buffer Team

Buffer Social

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer.

Project 62
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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Being active on social media can help build all sorts of relationships for you, from attracting top talent to hire, networking with industry peers, and even fostering deeper relationships with your employees and team.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

The 2024 theme is African Americans and the Arts in the US. The importance of viewing DEI as a best practice is reflected in a McKinsey & Company report , where executive teams with more diversity by gender and ethnic representation are more likely to outperform financially.

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SEO Trends for 2024: SGE, People-First Content, and More!

Convince & Convert

So what are the most important SEO trends for 2024 and how can you implement them? Here’s what you should know for 2024, as well as key steps for implementing these trends and tactics. Creating a central dashboard for all your content plans to be visible to your whole team is key to a consistent and effective content strategy.

SEO 78
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Is Remote Work Greener? We Calculated Buffer’s Carbon Footprint to Find Out

Buffer Social

Buffer uses AWS, which has set a target for 80% sustainable servers by 2024 and 100% by 2030. (By These are irreplaceable moments for remote teams to meet in person and build the connections that no amount of video calls or Slack threads could replace. Join a community or start one. tons of CO 2 e per person per year versus 5.8.Daily

Energy 56
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How to balance speed and quality customer service

Sprout Social

Common roadblocks to delivering high quality customer service Though 88% of business leaders agree social media is a critical tool in providing customer care and service, there are still knowledge gaps that prevent teams from accessing the tools and resources they need, and gaining stakeholder buy-in.

How To 109