Ignite Social Media

JUNE 14, 2023

Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? Finding it hard to compete with social algorithm changes using hashtags?

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter.

Examples 142

Examples Campaign Tips UGC 142

Ignite Social Media

NOVEMBER 13, 2018

Along this same thread, consumers are 3X more likely to say that user-generated content (UGC) is authentic compared to brand-produced content, and 30% of users have unfollowed a brand based on inauthentic content from that brand. If your brand does not currently leverage UGC, you may be wondering where to start.

Trends 143

Trends Social Media UGC Authentication 143

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s also more algorithmically driven than the other platforms, with the For You feed recommending content based on your previous engagement habits. Facebook Marketing Strategy. Sure, Facebook is no longer everyone’s default social platform of choice. In particular, Facebook has become a vital resource for local businesses.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand.

Strategy 124

Strategy Brands Content UGC 124

agora pulse

NOVEMBER 25, 2020

Fun fact: Facebook ranks #3 globally behind Google and YouTube and gets over 20 billion visits per month. Facebook allows Google and other search engines to crawl its pages unlocking content for indexing, including Facebook comments, images, videos, and reviews. Check out this awesome campaign from PetSmart on Facebook.

SEO 190

SEO Social Media Reddit Hashtag 190

Hootsuite

SEPTEMBER 7, 2022

Private Facebook Pages may be great for class discussion. If you’re focusing on student engagement, a Facebook Group or Page is a natural fit. — Calgary Linguistics (@calgarylinguist) September 6, 2022. — UC Davis (@ucdavis) September 2, 2022. — Macey Shape (@maceyshape9) September 7, 2022.

Education 93

Education Social Media Tips HootSuite 93

Hootsuite

JUNE 29, 2023

For instance: Patagonia is beloved for its commitment to the environment (it even landed at #3 on the 2022 Axios-Harris poll of the most reputable brands in America). No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Try creating a Facebook group for your fans. Run a giveaway or contest.

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

JUNE 7, 2022

Bonus: Get the Instagram advertising cheat sheet for 2022. In fact, the average Facebook post engagement rate is only 0.07% compared to Instagram’s higher average engagement rate of 1.94%. User-generated content (UGC) campaign. Bonus: Get the Instagram advertising cheat sheet for 2022. 9 types of Instagram campaigns.

Campaign 145

Campaign Instagram HootSuite UGC 145

Hootsuite

MARCH 2, 2023

In 2022, 90% of digital ad spending was on programmatic advertising. This long collaboration came to an end in late 2022 after Kanye West’s public anti-Semitic comments. How to protect your brand on social media Brand safety may be one of the biggest challenges for brands online, largely due to the UGC nature of social media.

Social Media 97

Social Media Brands HootSuite Policies 97

Hootsuite

JUNE 29, 2021

With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers. When Stillhouse Spirits ran a Facebook campaign to increase brand awareness among outdoor enthusiasts, the company achieved a 17-point lift in ad recall.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Buffer Social

AUGUST 30, 2023

Community-led content Similar to user-generated content (UGC) in the marketing world, this type of content comes in many shapes and sizes. Whichever route you choose, this can help lighten the load on brands and creators having to rely solely on themselves to feed the algorithm.

Communities 78

Communities Social Media Community building Groups 78

Sprout Social

OCTOBER 13, 2022

other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. To help bring happiness to their feeds, they shared a video of a penguin named Wellington exploring the aquarium and meeting other animals at Shedd. Facebook is critical for customer care. Facebook : four to five times per day.

How To 142

How To UGC Authentication Campaign 142

Sprout Social

MARCH 27, 2023

The Sprout Social Index™ 2022 revealed that many organizations’ social strategies are already informed by teams outside of social—including customer service, corporate communications, product development, HR, R&D and sales. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources.

Campaign 131

Campaign Social Media UGC Metrics 131