Hootsuite
MAY 16, 2022
The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. Ad spend per campaign. Ready for the good news? How does Facebook ad pricing work?
The Realtime Report
APRIL 20, 2022
Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. As a result, these campaigns are cheaper, mind you they are much less effective. In the research, Sotrender’s analysts wanted to find out: whether higher audience saturation translates into changes in CPC or CPM costs.
Hootsuite
MAY 24, 2022
TikTok’s ad revenue is expected to triple in 2022, with more businesses than ever using paid promotions to amplify their reach on the platform. Our goal for these campaigns was the same: we wanted to see how leveraging our top-performing content could help us reach a wider audience and grow our community. Ad Campaign 1: Video Views.
Social Media Strategies Summit
SEPTEMBER 12, 2019
Once confirmed, the publisher would take over running the campaign. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. As campaigns progress, programmatic technology can provide real-time feedback to advertisers.
Sprout Social
FEBRUARY 24, 2022
Paid social stats : Decreased ad CPC by $X by adjusting audience targeting. Successful campaigns you managed and the KPIs around them. — Anthony Yepez (@AnthonyYepez) February 14, 2022. — Shaneen (she/her) (@olmos_shnn) February 15, 2022. Use Sprout Social’s reports to quickly and easily pull these metrics.
Hootsuite
JUNE 7, 2022
That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.
Hootsuite
JANUARY 10, 2022
Pinterest has several ad formats and campaign types to help you do that, so let’s dive into them. New for 2022: Idea Pins. New for 2022: Try on product Pins. Hopefully, we’ll see this format become more publicly available for brands to use as ads in late 2022 as well. Everyone on board is ready to shop. Source: Pinterest.
Expert insights. Personalized for you.
94 
Let's personalize your content