Hootsuite

MAY 16, 2022

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. Ad spend per campaign. Ready for the good news? How does Facebook ad pricing work?

Cost 94

Cost CPC Facebook HootSuite 94

The Realtime Report

APRIL 20, 2022

Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. As a result, these campaigns are cheaper, mind you they are much less effective. In the research, Sotrender’s analysts wanted to find out: whether higher audience saturation translates into changes in CPC or CPM costs.

CPM 172

CPM CPC Social Media Cost 172

Hootsuite

MAY 24, 2022

TikTok’s ad revenue is expected to triple in 2022, with more businesses than ever using paid promotions to amplify their reach on the platform. Unlike regular In-Feed Ads, the engagement generated by Spark Ads is attributed back to the original post, which extends the reach of your content and gives your channel’s engagement metrics a lift.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Social Media Strategies Summit

SEPTEMBER 12, 2019

Once confirmed, the publisher would take over running the campaign. Engagement level. Social Engagement. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Traditional vs. Programmatic Media Buying.

Advertising 118

Advertising CPM CPC Buy 118

Sprout Social

FEBRUARY 24, 2022

After all, what sounds more impressive: “Posted engaging content” or “Created content that consistently achieved an average of 100,000 impressions”? Engagement impact : Maintained a 4% average engagement rate on Instagram posts, or increased average monthly engagements by 10,000 across all channels. The takeaway?

Template 101

Template Templates Data Social Media 101

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.

Campaign 145

Campaign Instagram HootSuite UGC 145

Hootsuite

JANUARY 10, 2022

Pinterest has several ad formats and campaign types to help you do that, so let’s dive into them. New for 2022: Idea Pins. This engaging new format receives 9 times more comments than regular Pins. New for 2022: Try on product Pins. Advertising on Pinterest is like running ads on a bus that only goes to the mall.

HootSuite 145

HootSuite Campaign URL Types 145