Sprout Social

FEBRUARY 3, 2022

Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Promoting a #hashtag. — Canva (@canva) December 1, 2021. SpotifyWrapped (UGC/hashtag campaign). Measurable.

Campaign 138

Campaign Engagement Marketing Hashtag 138

Likeable

DECEMBER 22, 2020

In addition to creating a series of branded GIFs and encouraging participation through the hashtag #JifvsGif, the brand released a limited-edition 40-ounce jar labeled “Gif” on Amazon. We may not know what 2021 holds in the world of social media, but we do know it has a lot to live up to. Pantone x Fuzzed Up Bear.

Brands 121

Brands Content Airlines UGC 121

Pixlee

NOVEMBER 22, 2021

In July 2021, TikTok became the first non-Facebook app to reach 3 billion downloads globally, and as of September 2021, the app had an active user base of 1 billion users. Hashtag Challenge. TikTok For Business shares an example by Mercedes-Benz of a hashtag challenge. Challenges are an integral part of TikTok.

Campaign 52

Campaign UGC How To CPC 52

Pixlee

JULY 7, 2020

Michaels has created a new use case for UGC and is utilizing these “Difference Makers” to inspire even more customers to get involved and support their local communities. Parents are then encouraged to post photos of which activities they have participated in, with the hashtag #PlayingAtHome to be featured on their website.

Brands 57

Brands UGC Communities Class 57

Pixlee

OCTOBER 4, 2021

billion by the end of 2021, 33% of brand teams still don’t measure the ROI of their influencer efforts. Micro-influencers often have higher engagement rates because they have a carefully-curated audience of individuals with niche interests. However, success with this method only comes with knowledge of what works and what doesn’t.

Influencer 52

Influencer UGC Marketing Authentication 52

Pixlee

OCTOBER 15, 2020

A great way to do this is by using user-generated content (UGC). Speaking of which, you can use social proof via UGC for more than just your PPC ads. A great place to implement UGC is directly on your product pages. You should also look to use UGC across your social channels. Integrate Social Proof.

UGC 60

UGC Brands Upcoming How To 60

agora pulse

DECEMBER 13, 2018

It’s projected to more than double in growth by 2021 to become a $70+ billion industry. User-generated content (UGC) is content created by unpaid fans which businesses can use to promote themselves. UGC comes in the form of photos, videos, memes and stories and is set to rise dramatically in 2019. Takeaway: Invest in UGC.

Social Media 132

Social Media UGC Adwords Influencer 132

Sprout Social

SEPTEMBER 2, 2021

Recent data like this from the Sprout Social Index 2021™, UK & Ireland report should serve as a wake-up call for retailers sceptical about what social media is worth. In fact, the Sprout Social Index 2021™ found titans like Facebook (55%), Instagram (54%) and YouTube (49%) rule British and Irish consumers’ social media habits.

Retail 99

Retail Social Media UGC How To 99

Pixlee

DECEMBER 30, 2020

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website. We lost some folks, but honestly, I was okay with that.

Features 52

Features Brands Influencer Travel 52

Oktopost

MAY 2, 2023

By 2021, almost half of marketers had embraced social listening. You can’t just venture out into the wild west of social media, refreshing pages and hashtags until something valuable pops up. By the spring of 2022, that number had risen to more than 60%. It’s natural to want to peep over the neighbor’s fence every now and then.

Sentiment 62

Sentiment B2B Trends Social Media Management 62