Remove 2017 Remove Authentication Remove Conversation Remove UGC
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#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

Cheers to 2017! Check out the topics for January and join in on the conversation on Twitter. January 4, 2017: Maintaining a Social Media CRM. We’ll discuss tips and tricks for referencing past conversations and dive deeper into how a social CRM can help your team reach its 2017 business goals.

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Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC

Pixlee

In 2017, Cyber Monday spending in the US reached an all-time high of 3.36 Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. How does this translate to your holiday sales? Have more questions?

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3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent.

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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Aligning with causes that are important their audience has proven effective for brands when done with authenticity. Since the #WeAccept campaign was launched in February 2017 at the Super Bowl, the video has accrued nearly 5 million views.

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5 Ways Businesses are Revolutionizing the No-Contact Shopping Experience

Pixlee

That’s where user-generated content (UGC) comes in. 84% of millennials report that UGC on company websites influences what they buy. That authentic content brings a product to life – and customers can rely on feedback from other customers to influence their purchasing decisions. . The best part? Live video shopping.

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Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. While most luggage brands focus on product features in their marketing, Away has grown out of their desire to shift this conversation. 5 Glossier.

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products.

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