The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. In fact, less than 11% of social messages receive a response. Social platforms provide demographic data for their users. MORE

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. billion monthly active users as of March 31, 2016. MORE

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Along the same lines, periodically, it's a good idea to take stock of your social profiles and do a little Spring Cleaning of your own. Certainly, stop sharing them to social channels. MORE

What might this mean for marketers (and for social media)? Your story follows the privacy settings of your account. And at the same time video alone on Snapchat has hit over 10 billion views per day and saw a 25 percent increase in just three months between February and April 2016. MORE

I’ve always known that Google+ is good for SEO reasons, personal branding, and content sharing; I just found myself moving more naturally toward Twitter, LinkedIn, and Facebook — networks that I could use Buffer to manage all of my posts and share similar content. MORE

Get Yourself a Social Checkup. Running a successful social campaign in a tightly regulated environment such as healthcare can be a daunting task for any marketing professional. How a solid training program leads to a successful and embedded social network. MORE

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Using Social Media Ads. MORE