Sherrilynne Starkie

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Survey: Canadians are OK with sharing personal data

Sherrilynne Starkie

This view is even more prevalent among Canadians millennials, at 86 per cent, according to a survey from the Canadian Marketing Association (CMA). . Findings are based on an online survey, conducted in November 2017, of at least 1,000 people in each market.

Survey 249
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Trust in business is the catalyst for change

Sherrilynne Starkie

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. He summarizes the study findings and explains the trends observed over the 20 years since the first Trust Barometer survey.

Survey 259
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Fake news: Can you tell the difference?

Sherrilynne Starkie

This is the main finding of a survey of more than 1,000 public relations leaders and students worldwide conducted by the Center for Public Relations at the USC Annenberg School for Communication and Journalism. But they’ll have to be willing to pay for news if we are going to head off the bleak future predicted in this survey.

News 230
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Top Five: New social media ‘stories’ features

Sherrilynne Starkie

2019 journalists survey: What it means for communicators. As a follow up to the 2018 Annual Journalist Survey, a new survey of finance journalists gets their perspective on what’s to come in 2019. Some great how-to info in this article. — SS.

Features 150
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How social media transformed PR

Sherrilynne Starkie

In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. Other key findings: 27% reported social media was a core element of communications strategies.

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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Among Canadians, social media companies rank lower for trustworthiness than banks, telecoms companies and big pharma, according to a survey by Environics. In a survey published by Advertising Standards Canada, roughly 60 per cent of Canadians said they were not comfortable with the truth and accuracy of social media ads.

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Bloggers important in PR

Sherrilynne Starkie

Results of the survey of 252 PR professionals conducted in March this year accompany a new whitepaper called ‘The smart PR’s guide to blogger outreach’. Our survey results show an overwhelmingly positive response. Bloggers are increasingly important in public relations, according to a white paper published today by DWPub.

Blogger 343