| |  Loyalty + Survey | 200 articles |
| Page 1 of 2 | Previous | Next | MOBILEGROOVE JULY 5, 2011  Mobile Operators: Boost Customer Loyalty, But Do It RIGHT Many operators are putting budget into campaigns aimed at increasing loyalty and improving CRM (Customer Relationship Management). Adhish Kulkarni draws from new research to provide telcos practical advice on how operators can get the edge with sharply focused mobile loyalty and CRM programs. * * *. However, effective mobile loyalty programs don’t come off the shelf. | MOBILEGROOVE NOVEMBER 14, 2011  Want To Market Your App Better? Identify Loyal Users First It’s a profound shift that market analysis and strategy firm VisionMobile has expertly identified and documented in Developer Economics 2011 , a landmark, must-read report that surveyed some 900+ developers across 75 countries to understand their attitudes and identify the hottest issues in mobile apps. Featured Mobile Apps Mobile Loyalty Mobile Marketing | | | | | |
| MOBILEGROOVE SEPTEMBER 9, 2011  Has Yahoo Missed The Mobile Boat? At the top of my list is the creation of a mobile loyalty club where users willingly share preferences and location information in exchange for deals and information that matter to them. The last Hipcricket survey on the subject indicated that more than 100 million would be interested in joining a mobile loyalty club – if only their favorite brands would offer one. | MOBILEGROOVE DECEMBER 9, 2011 Mobile Marketing Association Surveys Brands & Agencies Worldwide This year we have witnessed a seismic shift in how brands and agencies wield the power of mobile to deliver effective advertising, engage with consumers every stage of their daily journey and —ultimately — achieve business objectives that go beyond brand promotion and awareness to encourage commerce and continued customer loyalty. To ensure that this resource examines the topics and trends that are truly top of mind and correctly reflects the level of interest, activity and investment in mobile marketing the MMA is also conducting a global survey of agencies and brands (only). | MOBILEGROOVE MARCH 23, 2012  New Nuance Research Reveals Serious Mobile App Shortcomings; Banks Have Lots To Learn Based on a December 2011 survey of 900 smartphone owners conducted by Vocalabs on behalf of Nuance Communications, the vast majority of respondents (72 percent) have a more positive view of a company if they have a mobile app. The survey reports 81 percent will tell others, effectively recruiting more users for the apps (and brands) that succeed in satisfying their service requirements. | MOBILEGROOVE FEBRUARY 16, 2012  An Offer They Can’t Refuse: Using Mobile To Drive Customer Acquisition The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. recent Performics survey of 502 U.S, How you choose to market your brand now will be critical for future customer acquisition and loyalty. The time it takes websites to load is a deterrent for 34 percent of mobile users surveyed. | | | | | | | |
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TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 16, 2011  Do You Have a Customer Loyalty Program That Includes Mobile?
They use their phone to get pricing information and check their status on loyalty programs for coupons or to access their points. Now it may be a bit premature for manufacturers who are targeting the professional tradesmen to focus all their efforts on this medium, but I think it would be a mistake not to include them in current or future loyalty programs. Consider these facts from a survey conducted in October 2010 for Hipcricket by Zoomerang : 35% of those surveyed would be interested in a mobile loyalty program. That’s the good news. MORE >> -
DANNY BROWN | FRIDAY, AUGUST 12, 2011  The Long Tail Issue for Daily Deal Sites
The problem with daily deals sites – and, to be fair, any of the stack-em-high-sell-em-cheap options that many businesses look at – is that they’re not really set up for long-term loyalty. According to a new survey from Cooper Murphy in the U.K., a whopping 82% of businesses surveyed that have run campaigns on Groupon were unsatisfied with the amount of repeat business it brought. Loyalty and Long Term Gain. Promote loyalty. If you don’t already have one, build a loyalty card around your daily deals customers. Episodic discounts. MORE >> -
MOBILEGROOVE | MONDAY, NOVEMBER 1, 2010  OpenMarket’s Alex Moir: Move Beyond Mobile Marketing To Mobile Commerce Transactions & Loyalty Schemes
An Aberdeen survey of 129 retailers , for example, found that 38 percent of respondents are at some stage of integrating mobile into the in-store and overall retail experience. But that gap is closing as the majority of the 140 respondents surveyed expect mobile to be core to their strategy within the next 12 months. That means using mobile for dynamic location-based messaging for merchandise promotions, mobile couponing, advertising and loyalty programs. Mobile CRM, loyalty and listening to consumers before, during and after the in-store experience is critical. MORE >> -
MOBILEGROOVE | THURSDAY, NOVEMBER 29, 2012  Using Mobile To Ask, Listen & Boost Customer Loyalty
The MMA event showed us that mobile CRM (also called mobile loyalty) is becoming the end-goal, eclipsing ‘top of the funnel’ mobile marketing objectives (such as raising brand awareness) to lead the business agenda for 2013 and beyond. It’s all about understanding that mobile is at the core of a more conversational approach to commerce, one that draws from a deeper exchange with people ( with a due regard to their privacy ) to deliver value (through relevance) and — more importantly—cultivate lasting customer loyalty. So, what has changed? Numbers speak volumes. MORE >> -
DANNY BROWN | WEDNESDAY, SEPTEMBER 1, 2010  Using Facebook Like to Market Your Business - Danny Brown
Share 8 saves According to new figures released by a joint survey between Exact Target and CoTweet , Facebook users use the Like option for a brand for one overpowering reason – discounts and special offers. Surveying 1,550 U.S. Add to that 30% of those surveyed would like a brand to get updates on upcoming sales, and it’s clear that having a Facebook page offers a great opportunity for businesses to build loyalty with a willing customer base. When it comes to getting freebies, 36% would like a brand who offered giveaways. Simple – you market. MORE >> -
- Social media loyalty: me like you long time (but me hard to get) MINDJUMPERS | MONDAY, JANUARY 3, 2011
- New Research Underlines Pivotal Importance Of Mobile Payments, Personalization MOBILEGROOVE | MONDAY, AUGUST 8, 2011
- Reach Millennials Through Rewards SMALL BUSINESS MAVERICKS | THURSDAY, OCTOBER 6, 2011
- It pays to provide Support with Social Media BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 23, 2010
- Customer Loyalty: What Are You Doing? TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 6, 2013
- New Nuance Research Reveals Serious Mobile App Shortcomings; Banks Have Lots To Learn MOBILEGROOVE | FRIDAY, MARCH 23, 2012
- 5 tips to Improve Your Company’s Customer Service on the Web DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011
- Surveys Show ‘Social Business’ Concept Gaining Traction PAUL GILLIN | WEDNESDAY, NOVEMBER 16, 2011
- Social Customer Service: How to Make Your Ideals Reality MINDJUMPERS | TUESDAY, OCTOBER 16, 2012
- Customers Demand Brands to Prove Themselves Trustworthy INBLURBS | WEDNESDAY, AUGUST 1, 2012
- Physical and Free: How to Use Real-World Gifts to Inexpensively Drive Online Traffic PROBLOGGER | THURSDAY, MAY 3, 2012
- Don't Overlook The Power of Facebook For Driving B-to-B Applications TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 17, 2010
- The Single Main Reason Why People Start Following Brands Online SOCIAL MARKETING FORUM | TUESDAY, NOVEMBER 23, 2010
- Social Networking Online and Non-Profit Organizations | Freelance. FREELANCE SOCIAL MEDIA | TUESDAY, MAY 26, 2009
- 5 reasons why people follow brands on Twitter FRESHNETWORKS | MONDAY, AUGUST 16, 2010
- 5 Mobile Data Points: Internet World, eMarketer, inMobi, Motorola & BuzzCity MOBILEGROOVE | FRIDAY, MAY 4, 2012
- Tech Buyers: 43% Research Products After Seeing Mobile Ads THE REALTIME REPORT | TUESDAY, DECEMBER 4, 2012
- CEOs-Roll Up Your Social Media Sleeves JANET FOUTS | WEDNESDAY, FEBRUARY 27, 2013
- 15 Stats Behind the True Value of the Facebook Like KYLE LACY | WEDNESDAY, OCTOBER 12, 2011
- Grocery Stores discover Social Media as Communication and Marketing Channel INBLURBS | TUESDAY, SEPTEMBER 11, 2012
- MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data MOBILEGROOVE | FRIDAY, DECEMBER 21, 2012
- How to Calculate Social Marketing ROI PAUL GILLIN | THURSDAY, JUNE 24, 2010
- 5 Mobile Data Points You Need To Know: Tyntec, Aimia, Twitter, Habor, Yahoo MOBILEGROOVE | FRIDAY, JUNE 22, 2012
- 25 Case Studies Using Twitter to Increase Business and Sales KYLE LACY | MONDAY, OCTOBER 18, 2010
- Applying What You’ve Learned in a Marketing Degree MR. RYAN CONNORS | TUESDAY, FEBRUARY 26, 2013
- 3 facts that will shape the future of branding, marketing and social media SIMON MAINWARING | MONDAY, NOVEMBER 21, 2011
- Four Benefits of Charitable Content Strategies SPIN SUCKS | MONDAY, APRIL 16, 2012
- IMPACT: Permission-Based Mobile Marketing Prompts Consumer Participation & Brand Interaction MOBILEGROOVE | FRIDAY, DECEMBER 10, 2010
- New Book Tackles Key Mobile Operator Issues, Outlines Winning Strategies MOBILEGROOVE | MONDAY, MARCH 11, 2013
- 10 Strategies of Push-Pull Marketing for Your Online Business IDACONCPTS | WEDNESDAY, DECEMBER 15, 2010
- Enterprises Need Mobile Apps Too; Tapping The Next BIG Market MOBILEGROOVE | MONDAY, JANUARY 28, 2013
- Study: Facebook Fan Pages are Great Marketing Tool for Businesses BILL HARTZER | THURSDAY, FEBRUARY 18, 2010
- Mobile Marketers Need To Balance Targeting & Privacy Concerns MOBILEGROOVE | FRIDAY, APRIL 22, 2011
- The 12 Key Messaging Strategies for Email Lifecycle Marketing CONVINCE & CONVERT | MONDAY, JUNE 27, 2011
- Are You Telling or Asking? DANNY BROWN | MONDAY, FEBRUARY 28, 2011
- 10 New 2012 Social Media Stats = WOW! SOCIALNOMICS | WEDNESDAY, JUNE 6, 2012
- The Perception of Social Media Marketing: it’s a Free Lunch CONVERSIONATION | FRIDAY, MAY 27, 2011
- Mobile Retail Sector Takes Off; Advertising Spurs Participation, Drives Sales MOBILEGROOVE | WEDNESDAY, JUNE 8, 2011
- The Everything Guide To Mobile Apps For Developers, Businesses & Brands MOBILEGROOVE | WEDNESDAY, NOVEMBER 14, 2012
- Real Brands Need Real-Time Leaders BLUE FOCUS MARKETING | MONDAY, AUGUST 13, 2012
- 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) WEBBIQUITY SMM | THURSDAY, AUGUST 26, 2010
- The Social Impact of Social Networks; SMS Best Practices List MOBILEGROOVE | FRIDAY, AUGUST 5, 2011
- 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far WEBBIQUITY SMM | TUESDAY, AUGUST 28, 2012
- Why social media makes brands do good SIMON MAINWARING | MONDAY, NOVEMBER 22, 2010
- 87 More Vital Social Media Marketing Facts and Stats for 2012 WEBBIQUITY SMM | TUESDAY, OCTOBER 16, 2012
- Why Mobile Marketers Must Include Boomers In The Mix MOBILEGROOVE | FRIDAY, JUNE 3, 2011
- Why brands must start caring about something other than themselves SIMON MAINWARING | MONDAY, OCTOBER 25, 2010
- Four Facebook Deal types and what they mean for your nonprofit SOCIALFISH | THURSDAY, MAY 12, 2011
- Marketing Miracle No. 1: Walking on Water FIFTH GEAR ANALYTICS | MONDAY, AUGUST 2, 2010
- How Can Brands Connect With the Facebook Generation? PAMORAMA | SUNDAY, JUNE 12, 2011
- How to create future brands BLUE FOCUS MARKETING | MONDAY, SEPTEMBER 26, 2011
- When to Thank Your Social Media Fans TECHIPEDIA: TAMAR WEINBERG | TUESDAY, MARCH 27, 2012
- How to grow your revenue through Social Customer Support INBLURBS | WEDNESDAY, JUNE 6, 2012
- The Failure Of Social Media TWIST IMAGE | FRIDAY, APRIL 19, 2013
- How social media turns the smartest CMO’s into Chief Customer Advocates SIMON MAINWARING | MONDAY, AUGUST 27, 2012
- 18 Social Media Use Cases: Conversation, Campaign and Community. GAURAVONOMICS | THURSDAY, OCTOBER 7, 2010
- Social Fakers: What Do Numbers Mean these Days? SPIN SUCKS | THURSDAY, OCTOBER 18, 2012
- Predictions Social Business in 2012, Part III: Transforming Your Organization CHARLENE LI | MONDAY, JANUARY 9, 2012
- Carnival Of The Mobilists COM #255 Is Live; Wrapping Up A Great Mobile Year MOBILEGROOVE | WEDNESDAY, DECEMBER 21, 2011
- Learning From Leading Marketers & Markets To Map Mobile Strategy MOBILEGROOVE | FRIDAY, APRIL 13, 2012
- My prospects aren’t using social media, so I don’t need to be there! INBLURBS | TUESDAY, FEBRUARY 19, 2013
- F-Commerce - Rise Of The Facebook Consumer TWIST IMAGE | TUESDAY, MARCH 15, 2011
- Formula for Social Media Success PROACTIVE REPORT | SUNDAY, OCTOBER 30, 2011
- Lock Down Your Mobile Strategy NOW For Holiday Season MOBILEGROOVE | FRIDAY, AUGUST 12, 2011
- Small Businesses Online Marketing Efforts Surge in 2012 [Infographic] BLUE FOCUS MARKETING | MONDAY, MAY 14, 2012
- Why Do the Most Popular Social Networks Fail to Satisfy Consumers? VERY OFFICIAL BLOG | TUESDAY, JULY 20, 2010
- Establishing The Value Of Online Communities FEVER BEE | SUNDAY, FEBRUARY 5, 2012
- Not Tracking Social Media ROI is Your Fault CONVINCE & CONVERT | SUNDAY, JULY 29, 2012
- Ra Ra Wrong. How Facebook’s Cheerleaders Are Blowing Smoke CONVINCE & CONVERT | THURSDAY, OCTOBER 21, 2010
- Mobile Security: What’s REALLY At Stake For Mobile Operators MOBILEGROOVE | WEDNESDAY, JUNE 20, 2012
- Online Ad Targeting Is Pretty Much Like Dating SOCIAL MEDIA MARKETING | SUNDAY, MAY 16, 2010
- What Facebook Likes Really Mean ARI HERZOG | THURSDAY, DECEMBER 22, 2011
- Reports Reveal Hot Mobile Numbers; Facebook Phone Might Upset Mobile Marketing MOBILEGROOVE | FRIDAY, JANUARY 28, 2011
- Mobile Takes Bigger Bite Of Marketing Pie; Mobile Commerce Moves To Cross-Media MOBILEGROOVE | FRIDAY, MARCH 4, 2011
- IMPACT: Risky App Business; Mobile Barcodes & Why Mobile Marketing Pays MOBILEGROOVE | FRIDAY, OCTOBER 8, 2010
- Citizen Marketer 2.1: Are FourSquare and Gowalla Just Shiny Objects? CITIZEN MARKETER 2.1 | WEDNESDAY, JUNE 23, 2010
- 52 Cool Facts About Social Media - Danny Brown DANNY BROWN | SATURDAY, JULY 3, 2010
- Is Your Brand a People Person? ENGAGE | WEDNESDAY, AUGUST 1, 2012
- CMO Council Zooms In On Subscriber Complexity; Requests YOUR insights MOBILEGROOVE | THURSDAY, MAY 12, 2011
- Real Brands Need Real-Time Leaders BLUE FOCUS MARKETING | MONDAY, AUGUST 13, 2012
- Four Mobile Marketing Growth Areas SPIN SUCKS | TUESDAY, JANUARY 18, 2011
- Five Cultural Reasons Marketers Fail to Keep Up with Consumers CONVERSIONATION | SATURDAY, APRIL 28, 2012
- What Traits Define a Social Media Marketer? TECHIPEDIA: TAMAR WEINBERG | TUESDAY, JULY 8, 2008
- ANALYSIS: Arby’s Mobile Marketing Campaign, Emerging Markets MOBILEGROOVE | THURSDAY, OCTOBER 28, 2010
- The Rise of “Open Business” CONVINCE & CONVERT | TUESDAY, APRIL 9, 2013
- Boost Your Blog Traffic: A Guide For Bloggers Who Want More Traffic in 2011 PROBLOGGER | FRIDAY, JANUARY 14, 2011
- Is Email More Important than Social Media? KYLE LACY | MONDAY, JANUARY 23, 2012
- Eight Conversations Your Customers Want to Have With Your Brand SOCIAL MEDIA STRATEGERY | SUNDAY, APRIL 14, 2013
- The Importance of Customer Service: Customer Acquisition Costs more Than Customer Retention MR. RYAN CONNORS | THURSDAY, MAY 2, 2013
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