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Customer Loyalty in a Changing World

Spin Sucks

Customer loyalty is akin to a really solid marriage—committed, enduring, and monogamous. “Generic” brands have gotten better, customers have become more empowered in their purchase decisions, and customer loyalty has radically changed. Customer Loyalty to Variety. have no loyalty to anything, except variety. Customer Loyalty Facts You Can Take to the Bank.

How to Survey Your Audience

Convince & Convert

One way to find out your customers’ opinions is by sending out a survey. The following are some tips to keep in mind, as well as some websites that will help you effectively survey your audience. Decide Upon a Goal A single, all-encompassing survey for every one of your marketing campaigns isn’t going to cut it. If they’re filling out your survey, you should be grateful.

The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. percent of customer experience professionals surveyed think that their organizations are either “ineffective” or “very ineffective” at measuring the business impact of customer experience—engagement is a notoriously difficult thing to measure.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” When humpday.

What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The survey found that 75% of Americans think brands should implement better strategies in order to encourage brand loyalty.

How to read your ideal customers’ minds (using marketing tools you already use)

Absolute PA

This an opportunity for you to continue the conversation and turn a prospect into a client, or at the very least create some hot love loyalty. Online surveys. Creating a successful survey requires some planning and thought, that doesn’t mean is has to be a complicated, drawn out process. They bring the fun into short surveys which means a higher completion rate.

Marketers weave web of loyalty

Social Media Network Marketing

These retailers are also delving further into the connection between online customer experience and customer loyalty. In general, retailers understand that a good user experience will enhance loyalty. Companies are just starting to really explore how to merge channel behavior with loyalty programs. In a recent survey by live chat software company BoldChat. Many multichannel merchants are investing in the e-commerce customer experience as a way to drive results even as economic pressures force them to cutback in other areas.

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. The effect of these interactions on the customer experience can lead to higher conversions, loyalty, and more word-of-mouth recommendations.

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Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

40% of respondents said they have a sense of “technology brand loyalty” to the brands they’ve positively dealt with through social media. Seeing a mobile ad about a product inspired 43% of respondents to research that product, and 21% of those surveyed said they purchased a product because of a mobile ad. The study also revealed the efficacy of mobile ads.

It pays to provide Support with Social Media

Buzz Marketing for Technology

But in a recent survey by Forrester customers in every major industry preferred good customer service to price. Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking The issue of the customer experience always becomes how do we improve it and how are we going to pay for it – since the contact center is typically considered a cost center. Tweet This!

How to Eliminate Obstacles to Engagement and Retention: Call to Action


According to a survey of 75,000 people, coupled with selected interviews, conducted by the Corporate Executive Board, “delighting customers doesn’t build loyalty.”  In Stop Trying to Delight Your Customers. This is the title of a 2010 HBR blog by Matthew Dixon, Karen Freeman, and Nicholas Toman. Results we noted included: Attrition or stagnation. Call to Action . photo credit ).

Reach Millennials Through Rewards

Small Business Mavericks

If you want to reach the younger generation, called Millennials, which is made up of young people between the ages of 18 and 29, then the best way to build loyalty for your brand is to give them a reward. So says a new survey. find two things really interesting about this survey, both pointed out by Marketing Pilgrim. First, in all but one survey category, there’s not a big gap between Millennials and non-Millennials. Social Media brand loyalty marketing Millennials rewards programsMillennials: 78% likely; Non-Millennials: 72%.

Don't Kill Them With Kindness

Twist Image

Still, they want more. I was told by sales rep that I would be receiving a post sale survey by email, and that it's very important that I fill it out. Sure enough, the follow-up survey came in. Then, a call from the sales rep asking when I might have the time to complete the survey, and how important it was to them. Eventually, I got through this survey. Surveys and follow-ups should be in place to better understand how to serve the consumer. Every touchpoint is an opportunity to build loyalty. brand loyalty. loyalty. survey. Yikes.

CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

Brandfog , a marketing consultancy, published a survey of employees that found engaged CEOs both add value to a brand’s visibility and galvanize the work force: The survey found that social engaged CEOs are either very effective or somewhat effective at: Raising a brand’s profile (87.5%). Increasing brand loyalty (83.9%). By Frank Strong. His sleeves were rolled up.

When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. On the other hand, fans are under no obligation to take your survey. Even if a prize has enticed fans to take your survey, these individuals still took the time to stop what they were doing, click on your poll, and give you their feedback. Why is that?

Five Tips for Mapping Your Content Journey to Fit Gen Z

Spin Sucks

Narrative-based marketing, if done authentically, can be a powerful tool for driving loyalty, engagement, and long-term retention. In a survey by Animoto , 96 percent of customers said they find video helpful when making purchase decisions online, and 73 percent said they are more likely to purchase a product after watching a video. By Daniel Glickman. Tell Your Brand’s Story.

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Why Inbound Marketing Is So Important For Your Business


Customer Loyalty. Ways to Delight Customers: Surveys – The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for. This way of communication is a full access pass to your expertise, know how, and story. Now that’s marketing people can get involved with. Sales. Podcasts.

9 New Social Media Statistics and What They Really Mean

Convince & Convert

It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. Evidently – at least according to this survey – blogging is far from over. They just presume that interacting with customers in social creates loyalty that pays off at some point. guarantee you’ll learn a TON from our guests).

5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

Buffer Social

Surveying 1,520 U.S. Through a survey of 4,654 U.S. Social media is proven to increase consumer loyalty. Social media engagement improves brand perception, loyalty, and word of mouth recommendations. We are very grateful for all the research that has been done on social media. Facebook is more than 2x as popular as the next most-popular social network. 79% of U.S.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Messages can deliver text alerts, subscriptions, broadcast advertising, competitions, campaigns for customer loyalty, customer profiling, cross-selling and reminders, the list goes on. Sending customers receipts via SMS not only helps the environment by reducing paper wastage, but also allows you to attach details on competitions, cross selling promotions or surveys for example.

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Customer Experience in the Age of the Aggregator

Simply Measured

According to the American Express Survey (2011) , 3 in 5 Americans would switch to a new brand or company in pursuit of a better service experience. The same survey also revealed that 7 in 10 Americans would be prepared to spend more with companies and brands that they felt provided “excellent” customer service. Loyalty for Your Brand Is Loyalty to Your Content.

55% of Visitors Read Your Articles For 15 Seconds or Less: Why We Should Focus on Attention Not Clicks

Buffer Social

Run an NPS survey. A Net Promoter Score (NPS) is commonly used to measure loyalty between a brand and a consumer. How to run an NPS Survey. There are plenty of great tools out there to help you run an NPS Survey on your blog and I’d love to share a few below: Millions of blog posts are published every day. The internet is a daily battle for attention. Everywhere

How Social Sharing Fits Into the Customer Journey

Simply Measured

– How social media sharing can be put to use to help move customers through the awareness, consideration, purchase, loyalty, and advocacy stages. As more budget goes to social marketers– according to the CMO Survey, marketers are set to expand social media spend by 90% in the next five years — the expectations for solid ROI  and ROI metrics is only going to rise.

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3 Tips for Taking Your Small Publishing Business to the Next Level


Focus on Customer Loyalty. Of course, attracting new business is always important, but focusing on current customer loyalty is one of the best ways to grow your business at a safe, manageable rate. You know your customers best, so think of ways to increase their loyalty and reward them for their business. They value your content and the audience they can reach with you. link].

Four Facebook Deal types and what they mean for your nonprofit


A survey conducted in February of 2010 by MerchantCircle found that roughly 32% of small businesses are using Facebook Places to market their businesses. Facebook Deals (not to be confused with the feared Groupon killer ) is a Facebook Places feature that allow admins to create virtual versions of coupons or loyalty programs for their businesses.

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7 Facebook Marketing Case Studies


Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. 20% of Tough Mudder participants say they were influenced to sign up through Facebook Ads, according to a survey conducted by the brand. Learn some inventive ways to integrate Facebook into your social media marketing strategy. HubSpot. Canvas People.

How to Gather Fan Feedback on Social Media

Convince & Convert

highlight to tweet) Here’s how your business can gather that feedback using social media, and how you can use it to boost productivity, customer loyalty, and even sales. Create Feedback Forms and Surveys. That’s why creating a survey is your perfect solution for gathering customer feedback without spotlighting any customers in the process. Can’t remember?

13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

Tools such as 123ContactForm and SurveyMonkey allow you to build detailed surveys from scratch and embed them inside emails in an instant. Amazon uses its own built-in survey tool in the example above. more generally targeted extension of reviews within emails are surveys and polls. The tools that go into a marketing plan, therefore, depend directly on these goals. Take a look.

How to Get Started with Instagram Marketing


Use it to: Enable your audience to send customer service questions and product inquiries and receive a visual response from you Send customers “thank you” pictures when they make purchases Send coupons, press releases, surveys, etc. Reward your Instagram followers Turn your engagement into brand loyalty by rewarding your most active followers and brand ambassadors.

How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

We keep a sharp eye on the App Store and Google Play, but we also spend a lot of time in the field talking to customers, sending out surveys, and doing in-person interviews to find out what they think and how they feel. Punch-Card Loyalty. The Starbucks mobile app is a good example of loyalty rewards that have been reinvented through gamification. Calling Customer Service.

Affiliate Marketing is Far From Dead

Spin Sucks

In fact, it actually looks pretty healthy. F or instance, we surveyed hundreds of advertisers for our affiliate benchmarks report. Introduce content verticals and loyalty sites. By Chris Kramer. Affiliate marketing gets a pretty bad rap. As respective affiliate markers, we hear plenty of complaints and questions such as, “Why pay for sales I’m already getting?”. Wrong. Monitor. Check. Introduce

Create the Right Goals for Your Website


Help them do that easily and you’ll gain their trust and loyalty. Do a top tasks analysis – It sounds like a survey, but this is a proven technique that asks your members to rank a list of possible website tasks for the 5 most important to them. This is part of a new series of posts by Carrie Hane about rethinking how you approach your website. ———-. Mike Powers.

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Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)


Surveys show that 84% of consumers said they were more likely to visit a retailer who offers a loyalty program – get creative and focus on building loyalty. This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. Yet not many found it.

The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

Therefore, Facebook would fail without their continued use and customer loyalty.” ” The majority of people surveyed in the study (64%) focused on trying to change the environment (asking Facebook to switch back to how it used to be), as opposed to trying to learn their way around the new Facebook Timeline. Some loved it. Others disliked it. And the memes started flowing.

Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders. I am accountable to enhance strengths, and address opportunities. I know. measurePR.

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QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

This connection equips small CPGs to collect data with a web form, share a video about their commitment to quality, provide recipes, register a loyalty code, or even survey their customers. This is a guest post by Julian Rockwoord, a product manager at  Signal. For small businesses, marketing often takes a back seat to day-to-day operations. Good Things Come on Packages.

[Cool Social Tools] Mattr Segments Your Social Audience To Identify Influencers


Save Time & Money on Insights: Uncover deep psychographic insights and qualitative social data in an instant for less cost than traditional market research and surveys. Improve Customer Loyalty, Experience & Retention: Follow influential content to quickly identify negative sentiment. What is Mattr? Cost-sensitive?) & even purchase intent. ———-.

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Social Fakers: What Do Numbers Mean these Days?

Spin Sucks

This article from Whats Your Tech notes, “In a new report, study and survey from U.S.-based Absolut Vodka, LCBO, 3M, Adidas, CIBC, Lexus, Esso, Jugnoo, and Overlay.TV, has resulted in performance-driven programs encompassing direct marketing, database management, sponsorship marketing, loyalty/CRM, social, and evolving media. **. Today’s guest post is by Hessie Jones.

How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Guest Post by Jessica Davis. Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns.

How to Use Competitive Social Monitoring on Twitter

Convince & Convert

By the time I reach the end of the list, I usually have three or four key activities that are driving the mentions—things like: whitepaper, blog, webinar, event, study, survey, PR, partnership, announcement, fundraising, launch, etc. As we continue, we see mentions of a GetResponse industry report, featuring responses to a survey along with data from 700 million emails. Sweet!