Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. The who: Influencer identification Our Pulse Survey data shows finding the right influencers is the top influencer marketing challenge.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

MARCH 19, 2024

How AI insights help businesses Let’s explore how AI insights help industries strengthen business strategies, meet market needs and boost brand loyalty. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. Source: linkedin.com 3.

Social Media 225

Social Media Tips Marketing UGC 225

Social Media Strategies Summit

APRIL 25, 2023

Source: Trustshoring.com Encourage Brand Loyalty When it comes to nurturing leads and driving conversions, brand loyalty is the MVP of the game. So, how do you transform your company blog into a loyalty-generating powerhouse? This project management tool has mastered encouraging brand loyalty through blogging.

Conversation 158

Conversation Company Loyalty Case Study 158

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth.

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

MAY 10, 2021

Direct consumer feedback through polls and surveys is one way to source—save for naming contests, which have given us a boat called Boaty McBoatface and a humpback whale dubbed Mister Splashy Pants. Athleta community! Build brand communities. While brand communities have existed long before social media.

Examples 145

Examples Company Social Media Apparel 145

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Run customer surveys and benchmark them against your social listening data. This was our opportunity to understand unmet needs. Adjust marketing strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

FEBRUARY 12, 2024

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. By giving them something they want, you make customers feel like they are important and their opinions matter.

Brands 114

Brands Sentiment How To Analysis 114

Social Media Strategies Summit

SEPTEMBER 26, 2023

That emotion can be a sense of belonging to a community, the pure joy of creating something fun, or, like in the video below, a strong feeling of wanderlust that can only be satisfied with a short trip (even if only in Legoland). .” Source: instagram.com 5. Do You Give Enough Exposure to Your Followers? Source: instagram.com 6.

Social Media 130

Social Media Brands Content UGC 130

Sprout Social

JANUARY 9, 2024

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Another 56% expect all offers to be personalized.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. I love when brands engage with you on social.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

Socialmedia.biz

JULY 8, 2020

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Perhaps you’ve had customers fill out in-person or online surveys that provide information on their shopping preferences, or maybe you have access to a database of your shoppers’ zip codes, which can prove helpful when it comes to targeted ads.

Social Media 179

Social Media Tips Hashtag UGC 179

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

APRIL 9, 2021

That communication can be through emails, social media interaction, offer messages, or customer support—but any channel that engages your customers directly counts. Building loyalty takes time and ongoing communication; post-purchase communication can catalyze that loyalty. Post-Purchase Review Collection.

UGC 52

UGC Loyalty How To Sports 52

Writtent Blog

DECEMBER 6, 2023

This makes you a valuable community member and builds awareness. Survey your customers for great ideas. Create a customer loyalty program to encourage future purchases and referrals. The Western world is a multi-national community. Survey your customers for great ideas. Sponsor a local sports team. Join a forum.

Small Business 98

Small Business Marketing Compete Directory 98

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Messages about helping others grew by 1,174% in March, culminating in 19.5

Strategy 143

Strategy Metrics Hubspot Retail 143

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. In BRANDfog’s survey of 1,000 corporate employees, 83% of US respondents and 73% of UK respondents.

Company 124

Company B2B Loyalty Survey 124

Later

JUNE 2, 2021

With a new Messenger API for Instagram, businesses will be able to streamline their customer service tools, be more efficient, and build trust with their community. . According to Facebook’s VP of Business Messaging, Emile Litvak: “Our vision is to make business messaging the primary way people and businesses communicate.” .

API 93

API Instagram Conference FAQ 93

Hootsuite

NOVEMBER 28, 2022

You can also use customer experience tools like customer surveys to gain insight into their experience with your brand. Boost customer loyalty. This boost in loyalty can act as word-of-mouth marketing and increase your Net Promoter Score (NPS). And you’ll stay relevant within the communities you’re a part of.

Tips 123

Tips HootSuite Survey FAQ 123

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 123

Research Social Media HootSuite Marketing 123

Waxing UnLyrical

JUNE 28, 2013

On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders. And of course we should!

CSR 258

CSR Survey Consultant Loyalty 258

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. Or, you could offer a loyalty program where customers receive rewards points for referring you to their peers. If you offer incentives, make sure they are generous enough to be enticing and promote loyalty among customers.

Discount 127

Discount Marketing How To B2B 127

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. AI can address this challenge by automating functions, simplifying workflows and increasing team transparency.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 132

Marketing How To Sample Samples 132

Webbiquity SMM

JUNE 6, 2016

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 7% had better brand loyalty. If you still have trouble identifying engaged employees, consider sending out an engagement survey. It’s simple.

Brands 100

Brands Loyalty Survey Newsletter 100

Proactive Report

APRIL 6, 2021

HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. Build a community online and nurture that group with relevant content that builds trust and loyalty. Listen to your community. Always be open to the concerns of your community.

Hubspot 59

Hubspot Startup Class Loyalty 59

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. In a year where everything changed, it’s no surprise that consumers have too. The best advice?

Social Media 108

Social Media Survey Advertising Review 108

Convince & Convert

JANUARY 25, 2016

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. Brands should provide discounts and specials for customer loyalty.

Brands 60

Brands Loyalty Discount Telecommunications 60

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts. This is crucial for engendering long-term brand loyalty and support.

Metrics 52

Metrics Influencer Sentiment ROI 52

Ignite Social Media

FEBRUARY 11, 2021

Metro Survey/Statistical Area (MSA): correspond to the federal government’s Metropolitan Areas. Use to measure loyalty and community development efforts driven by social media marketing efforts. There are 210 DMAs covering the whole United States. DMAs are ranked in order of largest to smallest. Lower-Funnel: Conversions.

Social Media 171

Social Media CPC CPA Aggregator 171

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. For businesses, your social channels infinitely expand your brand awareness, audience engagement and loyalty and more.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140