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Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands

Social Media Today

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. More importantly, this content improves the customer experience by teaching buyers how to get the most out of their purchases, effectively inspiring customer loyalty. Source: twitch.tv

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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

However, customer loyalty is stronger when someone supports a brand without incentives. According to a survey , 93% of consumers read an online review before making a purchase. A survey showed that 76% of people admit they trust more in content generated by regular people. Encourage UGC. Social media can help.

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9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Perhaps you’ve had customers fill out in-person or online surveys that provide information on their shopping preferences, or maybe you have access to a database of your shoppers’ zip codes, which can prove helpful when it comes to targeted ads.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising.

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How To Get More Out Of Post Purchase Communications

Pixlee

Building loyalty takes time and ongoing communication; post-purchase communication can catalyze that loyalty. In fact, 80% of customers say they gained loyalty for a brand over time thanks to a range of experiences with products and customer service. Use User-Generated Content (UGC) — Everywhere!

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6 Ways to Boost Your Content Engagement in 2021

Pixlee

You’ll need to collect user data from web analytics, interviews, surveys, and user research to create your customer persona. A great way to start identifying the background, demographics, and demeanor of your customers is by analyzing the user-generated content (UGC) they produce. Check out this example from Old Navy.