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Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

Just before the holidays, Are You a Content Machine ?, a Marketwired survey, was released. took the survey in October and, when I saw the questions, I told them I was interested in seeing the results…for two reasons: They asked if PR professionals are using the PESO model; and. Marketwired Survey Says. By Gini Dietrich. They asked what is being measured. Very good.

How to Survey Your Audience

Convince & Convert

Image via BigStockPhoto.com Marketing is no longer about talking at the customers. While it’s extremely useful to know where you stand in terms of ROI, it’s also necessary to get direct feedback from your customers to determine if your marketing efforts are working and your objectives are being reached. One way to find out your customers’ opinions is by sending out a survey.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Platforms.

The State of Social Media Marketing– Annual Survey Report

Mindjumpers

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The report is based on insights from 320 marketers (social marketing leaders, experienced professionals, novice and dabblers) on social media trends from 2011 and predictions for 2012.

Conducting Surveys: The Good, the Bad, and the Ugly

Spin Sucks

There is frequent discussion of measurement, which is what I did for GEICO (Where a 15 minute call could save you 15% on your auto insurance), when I was in their marketing department. Surveys are always good…well…unless you do it in such a way that it makes the customer mad and they decide to write a scathing blog post for a wildly popular PR blog. Da da da.da da da).

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?

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An Online Business Survey and A Good Example

Small Business Mavericks

The report itself is interesting because it includes the results of a survey conducted on businesses operating online. More than a fourth of those in the survey identify as Small Business Owner, and the biggest challenge is seen as generating traffic. It is absolutely brilliant of Copyblogger to put the survey results in this many options because it means they are more likely to get a bigger response. Putting the results of a survey in several formats is a good way to increase traffic. There are five ways to listen to The Lede, for the audio learners.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Image credit: The CMO Survey. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Direct Marketing ).

2016 State of Community Management Survey – We need YOU

SocialFish

The Community Roundtable have launched their annual State of Community Management research survey. Improve your strategic perspective:  Upon completing the survey, you will automatically receive your maturity score by the eight competencies in the Community Maturity Model which will help you understand your program’s biggest strengths and weaknesses. START THE SURVEY HERE.

Summarized: The 2013 In-House Counsel New Media Engagement Survey

Myrland Marketing

Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. They can help us wade through the possibilities that lie in front of us in terms of marketing strategy. The 1st was in 2010. The 2nd was in 2012.

Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me -  so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. In-home surveys came via parcel post, in over-stuffed envelopes with any manner of surveys, from private businesses to the city collecting opinions about new urbanization plans. As PCs became more popular, so did online surveys.

88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts

The Realtime Report

Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing important to their 2014 plans. Related Stories Social Networking Stats: 8 in 10 U.K.

Show 487 - Using Mobile Surveys for Customer Insights

Engaging Brand

The Engaging Brand podcast  covers  social marketing , business ideas and  brand marketing tips. Anna Farmery  talks to Mark Penson, CMO of Survey Anyplace , an expert in using mobile surveys to get real-time customer feedback. Are mobile surveys right for you? You can read more about Mark''s ideas on Using Mobile Surveys to Gain Customer Insights in this Engaging Brand post. What is the definition of modern market research? Is mobile market research more independent than customer focus groups? The role of gamification in market research.

Content Marketing: Use the Five Principles of C.H.A.O.S.

Spin Sucks

In this post, we will discuss using strategy to create, or to fix a content marketing strategy, using this method. . Strengthen your content marketing strategy by communicating with the people who can provide the information that you need. You can use tools, such as Survey Monkey , to create polls and surveys and then post them to your social media accounts. ttract.

PR And Social Media Survey: Mixed Findings For 2011

Social Marketing Forum

Vocus has released their 2011 Planning Survey and there are some very interesting findings and stats highlighted in the report. PR Research Social media marketing customer relationships public relations social media VosuTake a good look at your corporate culture and consider if you really are an active participant in the social media channel and all the others which today’s cross-channel consumers thrive in.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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Video + Survey: Measuring and Defining Earned Media in a Mobile-First Digital World

Talkwalker SM

With the rising rates of ad blocking, adoption of mobile-first everything, and social media app use, brands and marketers in all industries are realizing just how critical using video content and channels like social media are to building an effective, comprehensive, and multi-platform marketing communications strategy.  Key Quotes.

It’s that time again: The Third Annual Association Content Marketing Readiness Survey

SocialFish

——————– The Harvard Business Review had an article this summer that stated when it comes to marketing, “most organizations are stuck in the last century.” The author went on to say that excluding IT, he can’t think of another discipline that is evolving as quickly as marketing. Take the 5-minute survey here. By Monica Bussolati.

In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey

Myrland Marketing

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled  Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. Lee Pacchia : “This is the 3rd year for this survey. WHAT IS AN INVISIBLE USER?

Google Survey Says Marketers Should be Ga-Ga for Smartphone Growth

Social Marketing Forum

Mobile Research google research smartphone Smartphones surveyPeople use smartphones just about everywhere. They travel with them from home to office to school and even in the bathroom.

2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. Most participants of the survey (57%) were based in the United States followed by Canada (9%),United Kingdom (9%) and Australia (5%).

All Polls and Surveys Are Not Equal

Geoff Livingston

In Washington, polls and surveys drive policy decisions, particularly around campaign season. However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand. Several polls came out surveying Google+ users about abandoning Facebook for the new circle based social network.

What Motivates People to Share on Facebook? (Infographics)

SocialTimes Facebook

Content marketing agency Fractl surveyed more than 2,000 Facebook users to uncover the motivation behind their sharing habits. 48 percent of respondents to the Fractl survey said they shared content to entertain their friends, while 17 percent shared to express themselves on issues they cared about. More than one-half of all adults in the U.S.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. Heineken 100 marketing campaign.

How to Buy Social Media Services: A Survey

Bare Feet Studios

As an initiative for the Social Media Club Hawaii Chapter in 2011 , I set up a survey of social media practitioners, looking at compensation and services. You can Download a PDF of the Social Media Pay Survey here. This was an anecdotal poll of social media pros, conducted via an online survey that was shared through the SMCHI email newsletter and to our colleagues on Twitter.

Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. respectively. Thanks! Is Digg losing steam?

Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics. Only 3% regularly or sometimes gets news from Twitter.

The State of Digital Marketing 2015

Buzz Marketing for Technology

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.

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Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me -  so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. In-home surveys came via parcel post, in over-stuffed envelopes with any manner of surveys, from private businesses to the city collecting opinions about new urbanization plans. As PCs became more popular, so did online surveys.

Thanksgiving Marketing Statistics You’ll Gobble About

Spin Sucks

What I can do is provide you with some fun-filled Thanksgiving marketing facts to help pass your time with friends and family while celebrating this holiday weekend. How to Use the Thanksgiving Marketing Facts. Thanksgiving Marketing Turkey Talk. Obviously no discussion of Thanksgiving marketing would be complete without talk of Black Friday. The  survey found 40.1

Survey Reveals Mobile Email Trends: Where Is Your Subscriber?

Social Marketing Forum

For some time now the focus of email marketers has been getting to the inbox and making sure that the message is compatible with whatever email client the subscriber is using. Email marketing Mobile Research email marketing mobile marketing report trendsWe are on the go and so is our inbox, according to a new report from eROI. Mobile devices started out at a reasonably slow pace, but this is accelerating as would a sled on an icy slope.

Survey Looks At ROI Of Web Site, Email, Mobile And Social: Comments And Context

Social Marketing Forum

According to a recent survey, nearly 60% of respondents realized the highest return from email marketing and their company website. Those same channels are top of the priority list for spending among 46% of respondents. So, do corporations just not get social and mobile or are these channels simply not effective? Cross-channel ROI Research email EPIserver mobile social media spending web site

Why Some CMOs Believe Mobile Marketing Isn’t Worth It

Convince & Convert

The latest iteration of the Duke University Fuqua School of Business CMO Survey  found that 40% of CMOs believe mobile marketing contributes nothing to overall performance. Conducted Conducted twice a year, this survey pulls back the curtain (or the doors to the CMO lounge) to take a peek at what CMOs are thinking on a wide array of topics. Don’t worry—I’m only kidding.

Become a Content Marketing Fox

Spin Sucks

By  Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.

Don’t Be a Lazy Marketer: 11 Content Marketing Ideas

Spin Sucks

Lazy marketers are all around us…i ncluding you, if you’re honest. Have You Been a Lazy Marketer? Most marketers nod, smile and agree without embarrassment or remorse. Eleven Content Marketing Ideas. Survey your customers to find out what their biggest [relevant] problem is. By Bryan Adams. We make, we eat, and we move on. This will help get you started.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Forbes ).

Four Secrets of Successful Hashtag Marketing

Spin Sucks

By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. If it doesn’t make sense based on one of the hashtag marketing Cs—and in context of your business goals—#leaveitout Hashtag Marketing for Conversation One of the most frequent ways consumers use hashtags is for conversation.

Lawyers: Do These Questions About Social Media Sound Familiar?

Myrland Marketing

Could you please do me a BIG  favor and take 60 seconds to answer a very simple, 1-question survey? The survey can be found below, but in case there is any issue with it, here is the survey link. Create your own user feedback survey Thank you so very much! I can’t wait to see your answers! Again, here is the survey link …thanks! Who do I follow?

Customer-Focused Content Marketing Strategy

Spin Sucks

By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on  Content Shock. Content Marketing Strategy: The Devil is in the Details. Seventy percent of those surveyed say they are creating more content.

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today.  Source: Mobile Marketer).

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10 Cheap Survey Tools for Bloggers Who Want Answers

ProBlogger

And the best to do that is with a survey. How can surveys help you? This will help you create surveys, but it won’t help you get to those breakthrough insights that will turn your posts into reader magnets. To do that you need to know information like this: Demographics: A survey will tell you who’s reading your blog. Content: A survey will tell you what kinds of content your readers like. Products: A survey will also tell you what kinds of products your readers may be interested in. Top survey tools. WP Survey and Quiz Tool.

Survey Results and Centroids

Small Business Mavericks

The 2014 Local Search Ranking Factors Survey  results have been announced on Moz, and of course they are interesting! David Mihms does a good job of explaining what he changed in this year’s survey to make it easier for the many respondents and simpler to understand for the rest of us. He also highlights some of the things he considers interesting, including this observation: “Proximity to searcher saw one of the biggest moves in this year’s survey. Local Internet Marketing centroid local search ranking factors survey results Behavioral/Mob.