Trending Sources

Content Marketing Survey Shows Marketers Still Behind in Metrics

Spin Sucks

The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. The post Content Marketing Survey Shows Marketers Still Behind in Metrics appeared first on Spin Sucks.

Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

Just before the holidays, Are You a Content Machine ?, a Marketwired survey, was released. took the survey in October and, when I saw the questions, I told them I was interested in seeing the results…for two reasons: They asked if PR professionals are using the PESO model; and. Marketwired Survey Says. By Gini Dietrich. They asked what is being measured. Very good.

Survey 103

How to Survey Your Audience

Convince & Convert

Image via BigStockPhoto.com Marketing is no longer about talking at the customers. While it’s extremely useful to know where you stand in terms of ROI, it’s also necessary to get direct feedback from your customers to determine if your marketing efforts are working and your objectives are being reached. One way to find out your customers’ opinions is by sending out a survey.

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Platforms.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.

An Online Business Survey and A Good Example

Small Business Mavericks

The report itself is interesting because it includes the results of a survey conducted on businesses operating online. More than a fourth of those in the survey identify as Small Business Owner, and the biggest challenge is seen as generating traffic. It is absolutely brilliant of Copyblogger to put the survey results in this many options because it means they are more likely to get a bigger response. Putting the results of a survey in several formats is a good way to increase traffic. There are five ways to listen to The Lede, for the audio learners.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Image credit: The CMO Survey. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Direct Marketing ).

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?

B2B 99

Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…

Writtent Blog

Want to learn what 73% of inbound marketers say their #1 metric is? Or do you want to find out if you fall into the same categories as a typical inbound marketer? So, we decided to find 100 inbound marketers and ask them the same 5 simple questions. Key Findings: 93% of inbound marketers create content weekly, while 7% don’t create any content. Key Findings and Analysis.

Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me -  so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. In-home surveys came via parcel post, in over-stuffed envelopes with any manner of surveys, from private businesses to the city collecting opinions about new urbanization plans. As PCs became more popular, so did online surveys.

2016 State of Community Management Survey – We need YOU

SocialFish

The Community Roundtable have launched their annual State of Community Management research survey. Improve your strategic perspective:  Upon completing the survey, you will automatically receive your maturity score by the eight competencies in the Community Maturity Model which will help you understand your program’s biggest strengths and weaknesses. START THE SURVEY HERE.

88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts

The Realtime Report

Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing important to their 2014 plans. Related Stories Social Networking Stats: 8 in 10 U.K.

19 Easy Ways to Survey Your Audience and Crush it with Content

Socially Sorted

Is it time to Survey your audience? In this post, I share 19 Ways to Survey Your Audience … so you can Crush it with Content that catches attention and converts! You forgot to survey your audience. So here are 21 Ways to Survey Your Audience. Survey Your Audience with a List.     If you have a list of subscribers, then you are off and racing. They are: .

Show 487 - Using Mobile Surveys for Customer Insights

Engaging Brand

The Engaging Brand podcast  covers  social marketing , business ideas and  brand marketing tips. Anna Farmery  talks to Mark Penson, CMO of Survey Anyplace , an expert in using mobile surveys to get real-time customer feedback. Are mobile surveys right for you? You can read more about Mark''s ideas on Using Mobile Surveys to Gain Customer Insights in this Engaging Brand post. What is the definition of modern market research? Is mobile market research more independent than customer focus groups? The role of gamification in market research.

Content Marketing: Use the Five Principles of C.H.A.O.S.

Spin Sucks

In this post, we will discuss using strategy to create, or to fix a content marketing strategy, using this method. . Strengthen your content marketing strategy by communicating with the people who can provide the information that you need. You can use tools, such as Survey Monkey , to create polls and surveys and then post them to your social media accounts. ttract.

In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey

Myrland Marketing

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled  Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. Lee Pacchia : “This is the 3rd year for this survey. WHAT IS AN INVISIBLE USER?

2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. Most participants of the survey (57%) were based in the United States followed by Canada (9%),United Kingdom (9%) and Australia (5%).

Report 106

It’s that time again: The Third Annual Association Content Marketing Readiness Survey

SocialFish

——————– The Harvard Business Review had an article this summer that stated when it comes to marketing, “most organizations are stuck in the last century.” The author went on to say that excluding IT, he can’t think of another discipline that is evolving as quickly as marketing. Take the 5-minute survey here. By Monica Bussolati.

All Polls and Surveys Are Not Equal

Geoff Livingston

In Washington, polls and surveys drive policy decisions, particularly around campaign season. However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand. Several polls came out surveying Google+ users about abandoning Facebook for the new circle based social network.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

B2B 140

Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me -  so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. In-home surveys came via parcel post, in over-stuffed envelopes with any manner of surveys, from private businesses to the city collecting opinions about new urbanization plans. As PCs became more popular, so did online surveys.

Video + Survey: Measuring and Defining Earned Media in a Mobile-First Digital World

Talkwalker SM

With the rising rates of ad blocking, adoption of mobile-first everything, and social media app use, brands and marketers in all industries are realizing just how critical using video content and channels like social media are to building an effective, comprehensive, and multi-platform marketing communications strategy.  Key Quotes.

10 Cheap Survey Tools for Bloggers Who Want Answers

ProBlogger

And the best to do that is with a survey. How can surveys help you? This will help you create surveys, but it won’t help you get to those breakthrough insights that will turn your posts into reader magnets. To do that you need to know information like this: Demographics: A survey will tell you who’s reading your blog. Content: A survey will tell you what kinds of content your readers like. Products: A survey will also tell you what kinds of products your readers may be interested in. Top survey tools. WP Survey and Quiz Tool.

Customer-Focused Content Marketing Strategy

Spin Sucks

By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on  Content Shock. Content Marketing Strategy: The Devil is in the Details. Seventy percent of those surveyed say they are creating more content.

The State of Digital Marketing 2015

Buzz Marketing for Technology

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.

Skills 102

Thanksgiving Marketing Statistics You’ll Gobble About

Spin Sucks

What I can do is provide you with some fun-filled Thanksgiving marketing facts to help pass your time with friends and family while celebrating this holiday weekend. How to Use the Thanksgiving Marketing Facts. Thanksgiving Marketing Turkey Talk. Obviously no discussion of Thanksgiving marketing would be complete without talk of Black Friday. The  survey found 40.1

Lawyers: Do These Questions About Social Media Sound Familiar?

Myrland Marketing

Could you please do me a BIG  favor and take 60 seconds to answer a very simple, 1-question survey? The survey can be found below, but in case there is any issue with it, here is the survey link. Create your own user feedback survey Thank you so very much! I can’t wait to see your answers! Again, here is the survey link …thanks! Who do I follow?

Become a Content Marketing Fox

Spin Sucks

By  Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.

Don’t Be a Lazy Marketer: 11 Content Marketing Ideas

Spin Sucks

Lazy marketers are all around us…i ncluding you, if you’re honest. Have You Been a Lazy Marketer? Most marketers nod, smile and agree without embarrassment or remorse. Eleven Content Marketing Ideas. Survey your customers to find out what their biggest [relevant] problem is. By Bryan Adams. We make, we eat, and we move on. This will help get you started.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Forbes ).

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today.  Source: Mobile Marketer).

Trends 124

Four Secrets of Successful Hashtag Marketing

Spin Sucks

By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. If it doesn’t make sense based on one of the hashtag marketing Cs—and in context of your business goals—#leaveitout Hashtag Marketing for Conversation One of the most frequent ways consumers use hashtags is for conversation.

2013 B2B Marketing Priorities [Study]

Puzzle Marketer

Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Email Marketing Generates the Highest Quality Leads.

Study 124

What Motivates People to Share on Facebook? (Infographics)

SocialTimes Facebook

Content marketing agency Fractl surveyed more than 2,000 Facebook users to uncover the motivation behind their sharing habits. 48 percent of respondents to the Fractl survey said they shared content to entertain their friends, while 17 percent shared to express themselves on issues they cared about. More than one-half of all adults in the U.S.

Just get us the Millennials! #Marketing #Fail

Janet Fouts

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Simply basing marketing on demographics alone is simplistic and patronizing. They’re social.

How to Promote Your Event With Social Media Marketing

Pamorama

Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years. Despite this, social media marketing reigns supreme when it comes to getting as many people as possible interested in your event. Social Media Social Media Marketing Branding Infographics Social media marketin

Business Development for Communications Firms

Spin Sucks

You might even do inbound marketing, which is amazing. You may have an ideal profile type that is a certain size in a certain industry and a second type that only hires a specific expertise (crisis communications or content marketing, for instance). Now you’re ready to begin marketing to your lists and staying top-of-mind. By Gini Dietrich. You heard me right.

The Top Benefits of Social Media Marketing [Infographic]

Pamorama

89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. 69% of marketers use social media to gather marketplace intelligence.

Why Some CMOs Believe Mobile Marketing Isn’t Worth It

Convince & Convert

The latest iteration of the Duke University Fuqua School of Business CMO Survey  found that 40% of CMOs believe mobile marketing contributes nothing to overall performance. Conducted Conducted twice a year, this survey pulls back the curtain (or the doors to the CMO lounge) to take a peek at what CMOs are thinking on a wide array of topics. Don’t worry—I’m only kidding.

Affiliate Marketing is Far From Dead

Spin Sucks

Affiliate marketing gets a pretty bad rap. Concerns involve the possible scrupulousness of affiliate marketing companies. There are definitely challenges with affiliate marketing, but they’ve been with the industry since its inception and can be handled with proper controls. Even Apple, the tech giant, has an affiliate marketing program. By Chris Kramer. Wrong. Monitor.