Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.”  Surveys – break-down for four reasons:  they are episodic, have limited sample-sizes, the answers are effected by the way the questions are posed, and because they rely on the concept of “recall.” Data Mining Emotion Facebook Listening Social Media Twitter Andrew Jeavons emotion Social media data Survey AnalyticsLet’s be clear.  MORE >>

Surveys and focus groups are still an important part of creative research. He is the chief developer behind Infegy’s Social Radar ™, a social listening and analytics platform that measures online sentiment to meet the dynamically-changing needs of an increasingly crowded marketplace. Analytics Social Media analytics aunt jemima focus groups justin graves Mad Men measuring results pancake syrup social analytics surveysToday’s guest post is written by Justin Graves. . Yes, they have something in common! Understand your audience. MORE >>

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. am a strong believer that social sentiment and voice of the customer cannot be sequestered in some nether region of an organization. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! MORE >>

Awareness It’s measured by surveys, not by counting impressions. Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item. If you are still wading through a sea of analytics and wondering if it is really possible to measure social media and digital PR, you should be reading Katie Paine’s Measurement Standard. “ The State of Measurement Standards January 2013: It’s a Bridge, it’s a Bridge! ” lays out some measurements we should all have down pat.  measurement MORE >>

Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure. And what’s the impact when you see that one ad you so despise on your attitude and sentiment towards that brand? However, remember what Jim answered; sentiment is something we may never be able to monitor TECHNICALLY (noticed the last word?). In a short interview I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. MORE >>