Publisher Survey: Reddit Traffic Way Up, Digg Way Down
JANUARY 25, 2012
Adam Singer summed up the general sentiment in recent conversation we had on Twitter: “Reddit / Stumble won.” 12 sites is a very limited sampling so this survey is certainly not meant to be conclusive. Among the surveyed group, Reddit went from a combined total of 6.3 Related posts: Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%.
Listen to the Voice of the Customer or Stop Doing Business
NOVEMBER 25, 2011
In a recent study by MarketTools 34% of executives surveyed stated that they were aware of customers using social media to comment on or complain about their company and/or its products. Blog Connected marketing Customer engagement Customer relationships Customer service Research Social media marketing customer experience customer feedback social media sentiment analysis voice of the customerThat’s about one-third of respondents. Great, isn’t it? It seems some executives realize that the voice of the customer is channel-agnostic and consumers use [.].
Romi Mahajan leaves Microsoft to Join Metavana as CMO
Buzz Marketing for Technology
NOVEMBER 17, 2011
My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! Is It Time To Reconsider Sentiment Scoring?
Jim Sterne on social media metrics: reach, influence, sentiment.
Social Media Citizens
MARCH 10, 2010
Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure. And what’s the impact when you see that one ad you so despise on your attitude and sentiment towards that brand? What can be measured and what can’t? … ? ????? ?????…
The Emotion found in Social Data
Buzz Marketing for Technology
MAY 9, 2012
Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining. Let’s be clear. The opportunity is yours for the taking!
How to read your ideal customers’ minds (using marketing tools you already use)
APRIL 11, 2014
This is to better understand public sentiment around the brand. ). Online surveys. Creating a successful survey requires some planning and thought, that doesn’t mean is has to be a complicated, drawn out process. Next, you’ll want to consider the formatting, design, and wording of your survey. Set up Twitter searches for keywords relevant to your business.
Mad Men, Pancake Syrup, and Analytics
MAY 2, 2012
Surveys and focus groups are still an important part of creative research. He is the chief developer behind Infegy’s Social Radar ™, a social listening and analytics platform that measures online sentiment to meet the dynamically-changing needs of an increasingly crowded marketplace. Today’s guest post is written by Justin Graves. . Yes, they have something in common!
Tone or Sentiment — The New PR Standards
FEBRUARY 13, 2013
Awareness It’s measured by surveys, not by counting impressions. Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item. “ The State of Measurement Standards January 2013: It’s a Bridge, it’s a Bridge! ” lays out some measurements we should all have down pat.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” How: Sentiment analysis on the mentions. Who is monitoring you?
Thanksgiving Marketing Statistics You’ll Gobble About
NOVEMBER 23, 2015
My absolute favorite Black Friday fact comes from a RetailMeNot survey (as reported in Time ). The survey found 12 percent of Thanksgiving shoppers admit to shopping drunk. Some of their most interesting Thanksgiving marketing stats look at consumer sentiment and behavior when it comes to holiday shopping. The survey found 40.1 According to the survey, 46.9
Measuring Social Media ROI
DECEMBER 21, 2009
eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. What About Sentiment Analysis? This is where sentiment analysis comes in. It’s helpful to look at sentiment before changing or implementing a social media strategy and trying to calculate your ROI.
What the Rise of Sponsored Social Means for Your Business
Convince & Convert
DECEMBER 9, 2015
Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance. The study distributed an online survey to a nationally-representative U.S. 2015 State of Sponsored Social Report.
3 Creative Ways to Use Twitter Polls
JUNE 17, 2016
Instead of broadcasting your brand’s take on an event, use Twitter Polls and the event to collect data and sentiment from your audience. For example, we surveyed how people felt about the LinkedIn and Microsoft deal: What do you think about the Microsoft x LinkedIn deal? The announcement gave people a lot of hope for LinkedIn, seeing as though only 12% of those surveyed weren’t fans of the deal. All marketers know that Twitter is a great platform for audience engagement. However, one of Twitter’s most interactive features is also one of its most underused.
Don’t Believe Everything You Read About Social Media
MAY 30, 2012
Also discussed was the prevailing sentiment that social media would replace a portion of customer facing in sales. Here’s the problem: The research is based upon a survey of 1,700 CEOs where the questions revolve around the role of generic direct-to-consumer “social media” that less than 16 percent of the CEOs surveyed use. Probably not much. The caveat?
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. Ideally, this would mean buying something, but it can also mean downloading a white paper, liking a Facebook Page, responding to a survey, or any other measurable evidence that they’re connecting with your brand. He is also the co-author of How to Make Money with Social Media.
Social Business Intelligence: Wisdom from the Outside-In
Buzz Marketing for Technology
MAY 23, 2012
In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Surveys are episodic and offer inauthentic information since the questions themselves alter the answers given, creating a distance between reality and what is articulated. When interpreted via a sensible methodology, data becomes intelligence.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
Thirty-four percent of people surveyed in a 2013 RadiumOne analysis report said they use hashtags to search or follow categories and brands of personal interest. From a hashtag marketing perspective this should serve as reminder that one fantastic use of hashtags is to help you monitor brand sentiment. But that doesn’t mean you can use them haphazardly or without strategy.
Social Media ROI: Mythic or Measurable? Six Experts Weigh In
FEBRUARY 4, 2014
Yes, writes John Heggestuen, who reports that “Between 2010 and 2013, the percentage of marketers using a revenue-per-customer metric on social media went from 17% to 9%, according to the February 2013 CMO survey.” ” Brands are instead focusing on reach, engagement and sentiment metrics. Six experts continue the argument below, three on each side of the issue.
Why Word-of-Mouth Means Little Once You’ve Lost a Customer
NOVEMBER 10, 2015
Can positive word-of-mouth outweigh negative sentiment? Almost 60 percent of those surveyed reported they were unlikely or very unlikely to return to a business they had experienced poor customer service from, even if a trusted friend said the service had improved. By Susanna James. In many ways, word-of-mouth is the original form of marketing. All they can do is try to influence it.
Why You Need to Respond Quickly to Social Media Comments
FEBRUARY 2, 2015
Meeting Expectations to Restore Sentiment. comprehensive survey by Lithium Technologies revealed that 53% of Twitter users expect to hear back from brands within an hour of tweeting, and that number shoots up to 72% when the tweet in question involves a specific complaint. Proactive Sentiment Management . Guest post by Daniel Kushner, CEO of Oktopost.com. ————–. credit ).
12 Time-Saving Tools for Content Marketers
Convince & Convert
AUGUST 10, 2015
For instance, it lets you set up A/B tests in your mobile apps, create in-app surveys, and even send customized messages to users based on their behavior. It also gives you positive and negative sentiment measurements for each trend it identifies, right down to specific emotions such as fear or excitement. It’s also seriously hard work. Here are 12 of the very best. Feedly. MixPanel.
How to Gather Fan Feedback on Social Media
Convince & Convert
JANUARY 15, 2016
Create Feedback Forms and Surveys. That’s why creating a survey is your perfect solution for gathering customer feedback without spotlighting any customers in the process. There are many free websites out there to choose from, but one of the easiest is Survey Monkey , which offers a free version to get you started. Once Image via BigStockPhoto.com. Can’t remember?
[Cool Social Tools] Mattr Segments Your Social Audience To Identify Influencers
APRIL 20, 2015
Save Time & Money on Insights: Uncover deep psychographic insights and qualitative social data in an instant for less cost than traditional market research and surveys. Improve Customer Loyalty, Experience & Retention: Follow influential content to quickly identify negative sentiment. What is Mattr? Cost-sensitive?) & even purchase intent. ———-.
How Old is Your Association’s Website?
OCTOBER 25, 2012
Combine this sentiment with the fact that web technology moves quickly – and a website quickly becomes outdated. That is why we are conducting an Association Website Benchmarking Survey. Please take a few minutes to complete the survey and make your voice heard to quantify these questions. You can take the Association Website Benchmarking Survey here.
New Research Shows How to Engage the Mommy Mind
Convince & Convert
MARCH 30, 2016
Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. With the annual U.S.
How to Uncover Meaningful Social Data
Convince & Convert
JULY 16, 2013
One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something. Image via BigStockPhoto.com. Seems like it ought to be settled law by now.
Listen to the Voice of Your Employees #SocBiz #HR #IBM
Blue Focus Marketing
AUGUST 12, 2014
In a survey of more than 400 resources professionals , IBM found that analytics can dramatically improve both recruiting and employee attrition efforts. Soon, Ferrars retooled HR organization had make great strides in predictive attrition, labor risk analyses, and, perhaps most critically, understanding the social sentiment of IBMers. Supporting Human Resources.
2012: A Year Destined for Entrepreneurial Success
DECEMBER 27, 2011
Although 56 indicates consumers are still feeling fairly uncertain, a 15-point jump in a month is a good sign, which is amplified by the “Expectations Index” part of the survey hitting 67.8, an increase of nearly 18 points in a month. But a true recovery is going to take more than just a change in consumer sentiment and behaviors. Today’s guest post is written by Rieva Lesonsky.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
” 4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats by Social Media Today. With these free analytics platforms, any company could truly compete with the advanced data tools and tactics of even its largest competitors”) the reviews eight free tools including Quantcast for demographics, 4Q for free survey analytics and TubeMogul for video analytics.
On Research, Measurement’s Oft-Forgotten Sibling
MARCH 22, 2011
Surveys [are] the best-known example. “Secondary research is the use, summary, or synthesis of existing research, e.g. using an existing survey or an article.. On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. Right. So far so good, right?
These Two Data Points Demonstrate What's So Wrong With Marketing Today
JUNE 12, 2014
The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. How important is sentiment in the evaluation of a brand''s value? How many brands do we now see - active and engaged - online that have (without question) turned their brand sentiment around (think about airlines, banks, restaurants and more)? brand sentiment. You will have to read this twice. It''s that incomprehensible. But, I pushed on with it. I did it for you. Really?
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide. sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. Create video emails?
Poor Social Responsiveness Risks Tarnishing a Brand’s Image
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2012
In a recent survey by Arnold Worldwide of 2,400 people from the US, UK, China, and Brazil, 60% responded that they expected to have their comments on social media answered. Use data analytics to monitor sharing and customer sentiment. This is a guest post by Corey Northcutt. Social media has instigated a leveling effect on marketing. Curate. Respond. Answer your customers! Measure.
11 massively doable ways to increase conversions with better forms
Convince & Convert
MAY 25, 2014
That sentiment – all too common – is a conversion rate crusher. This is the same as skip logic on surveys, but used in forms. 8. I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Don’t.
Why Komen Was Destined to Clash with Social Media
MARCH 5, 2012
Then at the end of February, the organization, in an effort to assess the level of the damage to its reputation, sent out a survey that tested messages rather than looking at a more organic approach to restore trust. Just read these three quotes to get a feel for the overall sentiment that Komen has lost touch with their base. Lucky for us, she agreed. Enjoy. Photo by WeNews.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans
The Realtime Report
JULY 13, 2012
Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. When identifying their primary goal in purchasing Facebook ads, nearly half – 46% – of respondents listed building awareness/sentiment for their brand at the top, followed by driving traffic to brand websites (18%). The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 901 million monthly active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch.
The Digital Marketing Road Map
OCTOBER 2, 2013
Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. 82% have had no formal education in digital marketing and have to learn ‘on the job’ So their lack of skills is quite understandable – there are new technologies and platforms popping up all the time. PLANNING YOUR DIGITAL MARKETING. Get organized. MEASURING RESULTS.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports. It’s my birthday and I have some great news! And I did.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. In a recent survey, 15% of marketers rated mobile marketing as “very effective” for lead gen while an identical share said mobile is not effective. ( B2B Lead Blog ). What do buyers really want from social media marketers? Earnest Agency ). 4.
Why Email Needs A Facelift
NOVEMBER 13, 2012
From the news item: " according to [pdf] a Blue Kangaroo online survey of more than 1,000 US adults aged 18-64, a whopping 43% said that more than half of the new emails in their inbox the week prior to the survey came from marketers (including daily deals, retail newsletters, and sales alerts). Wouldn't it be nice to once again enjoy the sentiment, "you've got mail"? There has got to be something better than email. Game over. For almost as long as email has existed, people have complained about getting too many emails. Email makes life easy. Literally.
Four Benefits of Charitable Content Strategies
APRIL 16, 2012
2010 survey found consumers tend to give more trust to companies who support a charity.If a customer knows your business to be involved with benevolent causes he is more likely to be proud to be associated with a product or service, and this leads to brand loyalty. Today’s guest post is written by Adria Saracino. . I am a marketer. like to think I’m also a do-gooder.
100 Media Monitoring Tools for PR
OCTOBER 31, 2010
The Verismo methodology captures the essential elements of successful communications: Visibility, Reputation, Influence and Sentiment. Track sentiment, create a database of key influencers and then keep on top of the buzz. It uses sentiment analysis to alert you about positive or negative mentions of a brand, and then provides historic trend analysis of those mentions. Cheers.