33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
2013 B2B Marketing Priorities [Study]
AUGUST 1, 2013
Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. The post 2013 B2B Marketing Priorities [Study] appeared first on Puzzle Marketer.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
That’s perhaps why the growth in B2B digital ad spending over the past two years has been due largely to increased spending on native ads, while display has become less important. Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( The CMO Survey ). 4. B2B digital ad spending increased 15% to $5.8
70% of B2B Marketers Want More Quality Leads
Convince & Convert
OCTOBER 29, 2015
The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. What B2B Marketers Value in a Lead Gen Strategy. B2B marketing is all about generating leads. Because many B2B sales cycles can be lengthy, leads are the best indicator of future sales success. Do you want to get more done, but not the most important things?
New Research: B2B Video Marketing on the Rise
Convince & Convert
JULY 23, 2014
Video marketing has been growing among B2B organizations as well. New survey results show that trend is likely to continue, and that the potential return on investment is significant for those brands that can overcome initial hurdles in building a storytelling culture. Although four out of five B2B marketing professionals reported.
Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…
SEPTEMBER 6, 2016
According to the survey results, most inbound marketers not only create content, but they do so every week. For example, according to the results of a 2015 survey by Gleanster Research, collaborating with Kapost, only 3% responded that content marketing was a future priority and 8% responded that it was a low priority. We’d love to hear your thoughts on this survey. Thank you!
Why You Should Encourage Social Advocacy among B2B Employees
DECEMBER 3, 2014
80% of B2B buyers are spectators, reading blogs, watching videos and witnessing discussions without actually participating (Source – Top Rank ). In a study done by Microsoft , 46% of people surveyed said social media helped increase their productivity. Guest post by Daniel Kushner, CEO of Oktopost.com. ” – Neal Schaffer, Maximize Social Media. Source: Holtz ).
How Social Is B2B? [Infographic]
MARCH 29, 2012
Tweet A lot of brands have proven and established themselves in social media in the B2C industry, but for B2B side of industry, it is still a hard sell. A lot of companies in B2B sector are hesitant to try social media. It takes a closer look at the useage of social media for B2B marketing and is based on a study done by Business.com. Facebook by the Numbers [infographic].
B2B: Involve Your Sales People in Social Media Marketing and CRM Now
JULY 21, 2011
In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales. The survey was based on 1,000 sales professionals in four countries. Of course, it’s not the only division in most cases.
How Does Digital Marketing Differ From B2B to B2C?
NOVEMBER 9, 2016
However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. The post How Does Digital Marketing Differ From B2B to B2C? people.
5 best growth marketing strategies for B2B
SEPTEMBER 6, 2016
Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B 2B marketing continues on its torrid pace: The sector grew by 17 percent last year and continues to attract new businesses and customers. B2B includes not just blogs but videos, whitepapers, infographics, research reports and gamification. B2B Social marketingPost by Michael Gorman.
B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?
PWB Marketing Blog
AUGUST 8, 2011
From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. MarketingSherpa’s B2B infographic was based on data from their 2012 B2B Marketing Benchmark Study to be released later this year. We’re not surprised.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products. 80% of B2B marketers include blogs in their content marketing strategy. But just 60 percent of surveyed marketers consider them effective. 23% say they can’t prove any impact at all. ( The CMO Survey ).
A Quick Guide to Creating a Great B2B Website in 2015
MARCH 17, 2015
But as the target markets of B2C and B2B are considered to be worlds apart, designers often place them at odds with one another. While B2B websites need to be detail oriented, informative and professional, they still cater to businesses that rely on consumers. Content Strategy B2B b2b website web content Additionally, half utilized their tablets for the same purpose.
It’s that time again: The Third Annual Association Content Marketing Readiness Survey
OCTOBER 16, 2014
And, for the past two years the Association Content Marketing Readiness survey has looked into how they were doing with their content strategy. What will the 2014 survey results reveal about your work in the past year? Take the 5-minute survey here. The post It’s that time again: The Third Annual Association Content Marketing Readiness Survey appeared first on SocialFish.
Leadtail Releases 2013 B2B Social Marketing Report
Blue Focus Marketing
SEPTEMBER 17, 2013
B2B marketing firm Leadtail has recently released the B2B Social Marketing Report: Marketing Executives on Twitter. The aim of the survey was to provide a glimpse into the social media usage and posting habits of prominent B2B marketers during Q1 2013. and (3) which media publications should you advertise with?, among others.
56% of B2Bs Will Spend More on Social Media Marketing in 2013
FEBRUARY 9, 2013
But B2B social media marketing in general remains a lower priority than Web development and email marketing. According to a November survey by BtoB Magazine, 2013 Outlook: Marketing Priorities And Plans, Web development is the highest priority for for the majority of U.S. B2B Marketing Social Marketing Social MediaEmail outreach is also [.].
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Kill the white paper!” Tweet This!
Social Media and Inbound in B2B Marketing: Evolutions and Challenges
MAY 19, 2011
According to a survey by BtoB Magazine , stead on is the way to go when considering online business-to-business marketing tactics.78.5% of the respondents expect their online budgets to go up this year. B2B social media marketing (obviously) is on the rise as well. B2B marketers used to have a tendency to stick with what works – preferring to remain in what they believe is the comfort zone of their target market. However, these numbers certainly seem to suggest that marketers for B2B are at least looking at multiple channels to get their message across.
How This B2B Brand Marketed With Happy People Instead of a Huge Budget
Convince & Convert
JULY 1, 2014
Image via Influitive.com The folks at ReadyTalk , a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me. Not to mention, this bootstrapped company didn’t have a huge budget to grow off of. What they did have, though, were happy customers. Now will you please talk about us more?” What Makes an Advocate Anyway?
Why Your CEO Should Be Active On Social Media [Study]
MARCH 28, 2012
Survey Results: The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency. As evident form the survey results, there is a pressing need for CEOs to be active in social media. Tweet. So, is your CEO present on social media yet?
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
B2b vendors? The least popular major networks are Flickr, Tumblr and StumbleUpon. ( B2B Infographics ). B2b companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). B2B Marketing Statistics and Facts. Social matters in b2b. Small businesses?
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Most participants of the survey (57%) were based in the United States followed by Canada (9%),United Kingdom (9%) and Australia (5%). Similar Posts: The State of Social Media Marketing– Annual Survey Report.
2011 B2B Marketing Trends
DECEMBER 1, 2010
MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.. As B2B marketers become more mature with their social marketing practices, their perceptions on the effectiveness of this tactic will improve.. Strange.). Digg this!
The State of Digital Marketing 2015
Buzz Marketing for Technology
MAY 27, 2015
So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Relevanza ). 2.
Social Pros 6 – Instagram Lessons from a Giant B2B Company
Convince & Convert
MARCH 8, 2012
Forrester’s consulting division did a survey of over 100 V.P. What I find interesting and appealing about all of this is that a survey was conducted of VPs and C- level marketing professionals and they had some intelligent things to say about social media. This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Listen Now. Eric, how are you?
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.
BtoB Magazine: Email, Content and Social Key Priorities for B2B Marketers
Social Email Marketing
JANUARY 26, 2011
According to a survey by BtoB Magazine, stead on is the way to go when considering online business-to-business marketing tactics.78.5% of the respondents expect their online budgets to go up this year. Let’s take a look at where they expect the money to be going. 70% of respondents will spend more.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). The most popular forms of content marketing for B2B companies are social media excluding blogs (79%) and article posting (78%). Earnest B2B ). Earnest B2B ). Earnest B2B ). But 3.1
The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis
JANUARY 13, 2010
Indeed, Social Media is not limited to B2C applications, its impact and effects are actively measured and felt in B2B as well as government, education, military, and other prominent verticals. If you’re working in B2B, perhaps this post will provide you with value. Business.com recently conducted a study that evaluated Social Media activities of those in B2B and B2C. Please!
B2B Marketers Have Little Social Media Engagement
NOVEMBER 8, 2010
Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. However, a much higher percentage of B2B marketers (36%) report low executive interest than B2C marketers (9%).
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Recommendations: LinkedIn’s Customer Reference Program for B2B Brands by iMedia Connection. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group? INFOGRAPHIC] by Mashable.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
How are consumers and b2b decision makers using social media in their buying processes? Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower.
19 More Outstanding Social Media Marketing Guides
JANUARY 13, 2015
This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks. ” The Top 8 Social Networks For Business by B2B Marketing Insider. How To Choose The Right Social Media Networks For Your B2B Business by Search Engine Land.
7 Ways to Lighten Up Your Marketing and Generate Conversation
Convince & Convert
MAY 27, 2014
To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. These conversations are something every B2B company can do. 7. Parody Hey, the truth is funny!
Interview with Dave Chaffey of Smart Insights
Buzz Marketing for Technology
JUNE 17, 2015
For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. The following is an excerpt from our discussion, I hope you enjoy it. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year? think content personalization is the biggest opportunity into 2016 for B2B Marketers. Here there must be the right balance between paid, owned and earned media.
89% of CMOs Say Social Data Has Influenced Their Decisions
The Realtime Report
OCTOBER 3, 2012
The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data. Survey respondents were all among the 600 members of the CMO Club, which is focused primarily in North America.
Marketing Automation, Set It and Forget It
JULY 26, 2012
Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. Engaged / Unengaged Survey – Segment your audience by how engaged they are with your website, content, and emails. Take the time to craft a short survey and get a feel for how you’re doing. Upcoming Renewal Date Email – If you’re a B2B company, you’ll sometimes have annual renewals or a period of time when your customer is evaluating their options. Probably everyone.