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The Decision Journey: New Insights from Reddit Research

Convince & Convert

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. How can this be true?

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Survey: Third of Companies Use Social Media to Promote Their Business

Bill Hartzer

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. They’re also using social media to study companies and jobs.

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How To Grow Your B2B Social Media ROI In 2023?

Keyhole.co

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

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Survey Shows Marketing Budgets to Increase Spend in Social Media, Search Engine Marketing in 2011

Bill Hartzer

An annual marketing budget survey of business-to-business marketing trends released today is showing that marketing departments are going to increase their budget in Social Media and in Search Engine Marketing in 2011. The study was conducted jointly by Goldstein Group Communications and Hearst Business Media.

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Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

The Realtime Report

Reddit: 113 million monthly unique visitors. via Reddit. if you have additional updates, or a social network that you feel should be on the list. . SDL’s Content Finds the Customer study found that Millennials are 56% more likely to find brand content on social networks. via Tagged. via TechCrunch.

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Study: Facebook Fan Pages are Great Marketing Tool for Businesses

Bill Hartzer

Prior to the study, Dessert Gallery did not have a Facebook presence. The research, based on surveys of more than 1,700 respondents over a 3 month period, found that compared with typical Dessert Gallery customers, the Facebook fans: · Spent 33 percent more at DG’s stores. · Share this on Reddit. Share this on Mixx.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

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