Why Your CEO Should Be Active On Social Media [Study]
MARCH 28, 2012
One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. And 94% said C-suite social media participation enhances a brand image.
Social Media to Replace Traditional Media Says CEO Study
MAY 23, 2012
” When Geoff Livingston and I were writing Marketing in the Round , we referred to the 2011 IBM Global Technology Study , which showed the anecdotal information I was collecting was right on par with what other business leaders around the world were saying. Social Media to Replace Traditional Communication. ” And the 2012 IBM CEO Study confirms it once again.
The State of Social Media Marketing– Annual Survey Report
JANUARY 11, 2012
Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges.
The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)
SEPTEMBER 17, 2012
In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Platforms.
Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”
The Realtime Report
NOVEMBER 1, 2012
Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. ” The survey asked physicians how social media can be used for professional development and lifelong learning. 14% contribute information to social media daily.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. These case studies look at the goals, approaches, and results for several Facebook campaigns. . HubSpot.
The Demographics of Twitter Users [Study]
AUGUST 7, 2012
Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The study is based on the findings of a survey on Americans’ use of the Internet. It’s very valuable for marketers to know who they will be most likely to reach on different social media platforms. The State of Social Media in Norway.
2013 B2B Marketing Priorities [Study]
AUGUST 1, 2013
Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Social Media is the Least Expensive Lead Generation Channel.
The Impact of Social Media
JANUARY 26, 2011
Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations.
The Top Benefits of Social Media Marketing [Infographic]
JUNE 30, 2013
89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. 69% of marketers use social media to gather marketplace intelligence.
5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer
DECEMBER 19, 2016
We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. Surveying 1,520 U.S. 62% of US adults get news on social media.
Summarized: The 2013 In-House Counsel New Media Engagement Survey
APRIL 18, 2013
Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. Today, the 2013 In-House Counsel new Media Engagement Survey conducted by Greentarget , Inside Counsel and Zeughauser Group was released.
Social Media And Branding [Infographic]
DECEMBER 19, 2011
Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users. Social Commerce Psychology [Infographic].
Ultimate Guide to Measuring Social Media ROI
FEBRUARY 6, 2017
Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. And judging by the numbers, a lot of businesses are struggling to grasp the financial impact social media marketing is having for them.
In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey
APRIL 18, 2013
The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. Lee Pacchia : “This is the 3rd year for this survey.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Stage 1: Launch.
84% Say Company Leaders on Social Media Provide A Competitive Edge
The Realtime Report
JANUARY 17, 2013
Does having a company leader on social media give that organization a competitive edge? A recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. s social media involvement should be limited to crisis situations.
4 Studies on the State of Influencer Marketing
Convince & Convert
DECEMBER 30, 2015
Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. Implement a strategy that works on multiple platforms—most bloggers promote their blog on social media. Two studies were recently released on influencer marketing revealing what makes for successful influencer outreach. Image via Burst Media. This post reveals more.
Association Social Media: Kelli Windsor, Food Marketing Institute
AUGUST 26, 2015
I had the great pleasure of moderating a panel of fabulous association social media managers at an Association Trends breakfast last month, where results were shared (and we opined on them) from the Association Social Media Benchmark Survey. Here’s a snippet of my conversation with just one of several great association social media folks.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources.
Study: Social Media is Not a Trusted Media Source for PR Pros
Convince & Convert
JUNE 26, 2014
In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Interestingly, however, Snapchat is the least-used platform, with only 2 percent of brands using it (also clocking in at 2 percent are brands that use no social channels). What does this mean?
Don’t Believe Everything You Read About Social Media
MAY 30, 2012
These days my skepticism kicks in when I read sensational articles around “social media.” ” With all of the nuances of different platforms, social media is a huge umbrella that encompasses some very specific tools. Considering the range of services informing our perspectives, “social media” becomes quite an opaque concept.
Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). Wrong.
What To Tweet And Not To Tweet About [Study]
MARCH 20, 2012
Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. In the following post, I will use the survey findings to highlight which kind of tweets people like on Twitter and why. All You Need To Know About Your Facebook Reach [Study].
An Introduction to Social Media for Business
AUGUST 23, 2016
Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. sponsored.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? Social matters in b2b.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Quick Stats 1.65
A Strategic Guide to Social Media for Nonprofits
AUGUST 24, 2015
Reposted from Sprout Social with permission. GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. ———– Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. By Alicia Johnston. . What to Share.
Why Komen Was Destined to Clash with Social Media
MARCH 5, 2012
This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. Then at the end of February, the organization, in an effort to assess the level of the damage to its reputation, sent out a survey that tested messages rather than looking at a more organic approach to restore trust. Lucky for us, she agreed. Enjoy. Photo by WeNews.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 56% of Americans have a profile on at least one social networking site. Social Media in the Enterprise.
How to Gather Fan Feedback on Social Media
Convince & Convert
JANUARY 15, 2016
Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. According to a recent study carried out by Conversocial , 43% of customers expect social channels to be integrated with other customer service channels. Get Customer Feedback on Social Media. Create Feedback Forms and Surveys.
19 More Outstanding Social Media Marketing Guides
JANUARY 13, 2015
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? The Dead Zones: When Not to Post on Social Media by Cool Infographics.
The 4 Best Influencer Marketing Studies of 2015 (So Far)
Convince & Convert
APRIL 23, 2015
Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. Implement a strategy that works on multiple platforms—most bloggers promote their blog on social media. Stats, reach, and social footprint are very important and can be streamlined with a blogger outreach tool. This post reveals more.
Benefits of Putting Cost in Social Media [infographic]
JUNE 6, 2011
Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. Of course, it’s free to establish a presence on social networks, but if you want to do it right and hire the right people to help you, it’s the wrong assumption to think it’s cheap.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. This year, the 8th annual version of the report surveyed 5,000 marketers to find out what they care about and how they’re solving problems right now. More Experienced Marketers Do More Social. ” 4.
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
Are your social media efforts aligned with your SEO strategy? A successful social media campaign should have a positive impact on your search ranking, as well. Moz has found that social metrics are among the most important search ranking factors, along with link quality. How to Perform Your Own Social Media Audit Download. Increase Your Following.
Fortune 500 Executives Aren’t Using Social Media and That’s OK
JULY 16, 2012
Some of you may have seen the report last week that shows 70 percent of Fortune 500 executives aren’t using social media. I’m not sure why we needed a study to tell us this. Executives Using Social Media. So why do we expect them to be using social media? Now there are lots of lights along the social media path. The Stats.
[INFOGRAPHIC] Peer Pressure Can Be Multiplied Through the Social Media
JANUARY 30, 2013
Today’s guest blog post comes from Mary Tyler, who writes about parenting, social media & addiction at [link]. If you find this post interesting, be sure to also check out the article on whether teens prefer social media to real life. Healthy social interaction and participation among peers is important for a healthy lifestyle.