little bit about the focus of this year’s research, from the Community Roundtable’s call for survey participants (bold mine): Many of TheCR Network members and the organizations we work with struggle with some of the following questions: What is the benefit of a community strategy? All of this information would be helpful to community program owners but there is little aggregate data available to assist in answering these questions despite some excellent research at the strategic level like McKinsey’s  The Social Economy  study, which suggests there is $1.3 MORE >>

The It compares the state of social media in 2011 and expectations from 2012, based on this survey. According to the survey, it is quite obvious that all social platforms will grow in 2012. According to the survey, these numbers will rise to 92% monitoring brand mentions and 87% monitoring industry conversations in 2012. Research/Study Social Media Awarness Inc challenges 2012 monitoring platform social media platform social media resources SurveryHere I will attempt to bring out some key highlights from the report. Platforms. Monitoring. Resources. MORE >>

Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. In the following post, I will use the survey findings to highlight which kind of tweets people like on Twitter and why. Similar Posts: Facts About Consumer Behaviour on Twitter [Study]. All You Need To Know About Your Facebook Reach [Study]. Research/Study Twitter brands on twitter messaging Sharing tweeting tweets what to tweet MORE >>

But today I came across a report released by Modern Survey which found that we have a lot of work to do around engaging our employees. Modern Survey isn’t the first firm to report low engagement numbers, Gallup and Blessing White (along with others) have all found low engagement rates within our organizations. Modern Survey measures engagement by asking employees five questions (Gallup uses twelve) which look at the following: Do employees take pride in their company? Again, notice that Modern Survey doesn’t focus on activity metrics to define engagement. MORE >>

Based on an internal survey they conducted, 64% of their partners were less than satisfied and another 62% wanted better support and information.  Furthermore, the survey revealed the perception from their global partners was that Microsoft didn’t care enough, provided minimal proactive communication, and treated their partners as an afterthought.*. Case Studies Social Media Social Media Case Study Social Media ROI social media statisticsSituation: Microsoft was facing severe customer issues.  They setup blogs to give another avenue for the free flow of information.  MORE >>