Trending Sources

PR Industry Salary Survey Has Bad News for Women

Spin Sucks

The PR Industry Salary Survey. Bloom, Gross & Associates —an executive search firm—just released their PR industry salary study …and it found the pay gap between men and women is still alive and well. What You Can Do. I’d like to say one survey and one little blog post will change things. By Gini Dietrich. Nearly 10 years ago (!!!!), “What do you mean?”

Survey 122

Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

Just before the holidays, Are You a Content Machine ?, a Marketwired survey, was released. took the survey in October and, when I saw the questions, I told them I was interested in seeing the results…for two reasons: They asked if PR professionals are using the PESO model; and. Marketwired Survey Says. By Gini Dietrich. They asked what is being measured. Very good.

Survey 103

How to Measure PR: A Case Study and Examples

Spin Sucks

Here is one case study and some real examples. The post How to Measure PR: A Case Study and Examples appeared first on Spin Sucks. Marketwired Survey Shows PR Industry Still Behind How to Operationalize the Barcelona Principles 2.0. Communication Measurement client case study Google analytics infusionsoft PR metricsComments Excellent post. So well explained.

Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. The study reveals that consumers and employees regard company leaders who engage on social media positively. . As evident form the survey results, there is a pressing need for CEOs to be active in social media. Tweet.

The State of Social Media Marketing– Annual Survey Report

Mindjumpers

The It compares the state of social media in 2011 and expectations from 2012, based on this survey. According to the survey, it is quite obvious that all social platforms will grow in 2012. According to the survey, these numbers will rise to 92% monitoring brand mentions and 87% monitoring industry conversations in 2012. Platforms. Monitoring. Resources.

Social Media to Replace Traditional Media Says CEO Study

Spin Sucks

” When Geoff Livingston and I were writing Marketing in the Round , we referred to the 2011 IBM Global Technology Study , which showed the anecdotal information I was collecting was right on par with what other business leaders around the world were saying. ” And the 2012 IBM CEO Study confirms it once again. The Survey Says. And you know what? But today?

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Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

SocialTimes Facebook

Facebook IQ  released a new study  in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. For example, our survey revealed that for people who use both feeds equally, Facebook better satisfies their need for empowerment, recognition and connection, and Instagram more strongly fulfills their desire for fun, relaxation and discovery.

The Demographics of Twitter Users [Study]

Mindjumpers

Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The study is based on the findings of a survey on Americans’ use of the Internet. Marketing & Communication Research/Study Social Media Twitter Marketing social media marketing social media on mobiles Twitter demographicsThe tweeters.

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Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”

The Realtime Report

recent study by the Journal of Medical Research discovered that a whopping 85% of oncologists and primary care physicians use social media (at least once a week or once a day) to read or explore health information, and the majority of those surveyed (60%) said that social media “improves the care they deliver.” Another co-author of the study, Dr. Dr. Robert S.

Survey 124

Summarized: The 2013 In-House Counsel New Media Engagement Survey

Myrland Marketing

Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. Today, the 2013 In-House Counsel new Media Engagement Survey conducted by Greentarget , Inside Counsel and Zeughauser Group was released. The 1st was in 2010.

Study: The Global Social Media Check-Up 2012

Mindjumpers

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. Facebook placed third in the survey. See all the survey findings here: Burson-Marsteller Global Social Media Check-Up 2012 from Burson-Marsteller. Why Your CEO Should Be Active On Social Media [Study].

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IMPORTANT: 2013 Nonprofit Engagement Data Management Study

SocialFish

That’s what we found when we, with  Avectra , surveyed nonprofit professionals earlier this spring via an online survey.  We heard from 244 folks, primarily Marketing/Communications staff (42%), Fundraising/Development staff (15%), Executive Directors (13%), and IT Staff (10%). Check it out!! Useful Data

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What To Tweet And Not To Tweet About [Study]

Mindjumpers

Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. In the following post, I will use the survey findings to highlight which kind of tweets people like on Twitter and why. All You Need To Know About Your Facebook Reach [Study].

Study 103

Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me -  so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. In-home surveys came via parcel post, in over-stuffed envelopes with any manner of surveys, from private businesses to the city collecting opinions about new urbanization plans. As PCs became more popular, so did online surveys.

Full Case Study Report from GiveToTheMax Day

SocialFish

Case Study From the Trenches Humanize Open CommunityRemember Give to the Max Day,  November 9, 2011? This huge one-day fundraising effort raised  $2,034,389 from 17,838 individual donors. Holy cow! But through collective, collaborative – and yes competitive – efforts limited to a short time frame, they can all work together for the good of the whole community and region.

4 Studies on the State of Influencer Marketing

Convince & Convert

Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. Two studies were recently released on influencer marketing revealing what makes for successful influencer outreach. When analyzing the commonalities of these studies, the biggest takeaway is how important it is for marketers to vet influencers using both technology and human eyes.

Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…

Writtent Blog

According to the survey results, most inbound marketers not only create content, but they do so every week. The fact that most inbound marketers create content every week is not that surprising, especially when studies show a connection between the frequency that marketers create content and customer acquisition. Thanks to all the inbound marketers who contributed to this survey.

PR Pros Not Keeping Up with What Journalists Want

Spin Sucks

Combined with the social media and citizen journalism phenomenon, the  Oriella Digital Journalism Study  shows journalists are now swinging back to trusted – and credible – sources for information. The  TEKGroup Online Newsroom Survey  shows journalists are visting company newsrooms regularly. And the  Web Influencers Survey by D. S. ” What Journalists Want.

Survey 140

In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey

Myrland Marketing

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled  Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. Lee Pacchia : “This is the 3rd year for this survey. WHAT IS AN INVISIBLE USER?

The 2013 State of Community Management Survey

SocialFish

little bit about the focus of this year’s research, from the Community Roundtable’s call for survey participants (bold mine): Many of TheCR Network members and the organizations we work with struggle with some of the following questions: What is the benefit of a community strategy? When should I expect to see those benefits at a meaningful scale? Does this describe your org?

All Polls and Surveys Are Not Equal

Geoff Livingston

In Washington, polls and surveys drive policy decisions, particularly around campaign season. However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand. AptiQuant is defending its study, and says it will battle any lawsuits. Image by renaissancechambara. Facebook.&#.

The 4 Best Influencer Marketing Studies of 2015 (So Far)

Convince & Convert

Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. Technology Plus Human Eyes Deliver Best Results Two studies were recently released on influencer marketing revealing what makes for successful influencer outreach. I read influencer marketing blogs and newsletters every day. This post reveals more.

Facebook Advertising Case Study: Clorox Green Works

Pamorama

A.11% engagement rate set records for the company, and this engagement was later correlated to a 12% increase in brand awareness in a Nielsen study.  The same Nielsen study found that the campaign drove a significant 12% increase in awareness of the brand. Read the case study here. The company began a new Facebook campaign in 2010 with the goal or raising community awareness.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

The resolution of both of these paradoxes may lie in yet in another study cited below, in which 72% of respondents agreed that “having a societal purpose will be a key competitive advantage in the future.” 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective.

B2B 100

Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me -  so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. In-home surveys came via parcel post, in over-stuffed envelopes with any manner of surveys, from private businesses to the city collecting opinions about new urbanization plans. As PCs became more popular, so did online surveys.

2012 Social Media Marketing Industry Report

Mindjumpers

This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Most participants of the survey (57%) were based in the United States followed by Canada (9%),United Kingdom (9%) and Australia (5%). Here are two charts that show the responses.

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Business Development for Communications Firms

Spin Sucks

Your own research, which could be gigantic like Edelman does with their Trust Barometer  or like what Andy Crestodina did this summer with his blogger survey. Develop studies, tools, or resources. Case studies told from your client’s perspective (not the boring old award entry-type case study). By Gini Dietrich. You heard me right. People refer business to you.

Study: Social Media is Not a Trusted Media Source for PR Pros

Convince & Convert

adults use social media, according to a Gallup survey , only 5 percent of consumers say social media has a great deal of influence on purchase decisions, and 62 percent say it has no influence at all. Is there anything that surprises you about this study? Below, we dissect a few of the findings and what they mean for PR and marketing professionals. What does this mean?

Study 40

Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics. Only 3% regularly or sometimes gets news from Twitter.

European Survey Shows Email & Social are Powerful Combination

Social Email Marketing

According to part two of eCircle’s European Social Media and Email Marketing Study, email and social are a powerful combination for marketers. The study reinforces the message that a cross-channel marketing strategy is crucial for success. Email boasts an impressive reach with 90% of respondents in. Email marketing Social media marketing email marketing social media marketing social networks

Study 17

Case Study: How to Drive 300+ Backlinks to 1 Blog Post

Writtent Blog

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. Now, for those who are still not convinced that the Stats Post is a great way to attract links, feel free to check Ahrefs data for Content Marketing Statistics That Actually Drive Action by Caroline Gilbert and 2015 Online Marketing Survey by Moz. See the pattern?

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent Blog

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. HubSpot’s annual survey of marketers doesn’t solely focus on content, but its insights are too rich to ignore. IBM Global CMO Study. B2B Marketing Trends Survey 2012 Report. Case Studies. 9.

89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data.

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Survey Results and Centroids

Small Business Mavericks

For the last seven years, David Mihm has been conducting some of the most important studies of Local SEO. The 2014 Local Search Ranking Factors Survey  results have been announced on Moz, and of course they are interesting! David Mihms does a good job of explaining what he changed in this year’s survey to make it easier for the many respondents and simpler to understand for the rest of us. He also highlights some of the things he considers interesting, including this observation: “Proximity to searcher saw one of the biggest moves in this year’s survey.

The Impact of Social Media

Mindjumpers

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. These are some of the main results from the survey: • Three-quarters (75%) of the companies in the survey said they did not know where their most valuable customers were talking about them.

Video Killed the Video Star

Geoff Livingston

While video programs may be the hot online trend, a survey produced by video production company Flimp shows that most corporate video is created for corporate websites (80.8%) and social networks (69.2%). Video production is tied as the top line item targeted for spend increases in 2015 at 71%, according to the CMO Council’s annual survey. But why do they say that? TV Is Not Dying.

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New Study Finds You Suck

Waxing UnLyrical

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. The study was listed as one of the bullet points in Academica’s Top Ten , a daily scan of the news stories in Canadian Higher Education. manage a blog for a mid-sized Canadian University.