Trending Sources

PR Industry Salary Survey Has Bad News for Women

Spin Sucks

The PR Industry Salary Survey. Bloom, Gross & Associates —an executive search firm—just released their PR industry salary study …and it found the pay gap between men and women is still alive and well. What You Can Do. I’d like to say one survey and one little blog post will change things. By Gini Dietrich. Nearly 10 years ago (!!!!), “What do you mean?”

Survey 118

Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

Just before the holidays, Are You a Content Machine ?, a Marketwired survey, was released. took the survey in October and, when I saw the questions, I told them I was interested in seeing the results…for two reasons: They asked if PR professionals are using the PESO model; and. Marketwired Survey Says. By Gini Dietrich. They asked what is being measured. Very good.

How to Measure PR: A Case Study and Examples

Spin Sucks

Here is one case study and some real examples. The post How to Measure PR: A Case Study and Examples appeared first on Spin Sucks. Marketwired Survey Shows PR Industry Still Behind How to Operationalize the Barcelona Principles 2.0. Communication Measurement client case study Google analytics infusionsoft PR metricsComments Excellent post. So well explained.

Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. The study reveals that consumers and employees regard company leaders who engage on social media positively. . As evident form the survey results, there is a pressing need for CEOs to be active in social media. Tweet.

7 Facebook Marketing Case Studies

Pamorama

These case studies look at the goals, approaches, and results for several Facebook campaigns.  . Read the case study.  . Read the case study.  . Read the case study.  . Read the case study.  . 20% of Tough Mudder participants say they were influenced to sign up through Facebook Ads, according to a survey conducted by the brand. Read the case study.

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. For comparison, in the January edition – 56 % of survey respondents stated the same.

Social Media to Replace Traditional Media Says CEO Study

Spin Sucks

” When Geoff Livingston and I were writing Marketing in the Round , we referred to the 2011 IBM Global Technology Study , which showed the anecdotal information I was collecting was right on par with what other business leaders around the world were saying. ” And the 2012 IBM CEO Study confirms it once again. The Survey Says. And you know what? But today?

Study 153

2013 B2B Marketing Priorities [Study]

Puzzle Marketer

Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. The post 2013 B2B Marketing Priorities [Study] appeared first on Puzzle Marketer.

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The State of Social Media Marketing– Annual Survey Report

Mindjumpers

The It compares the state of social media in 2011 and expectations from 2012, based on this survey. According to the survey, it is quite obvious that all social platforms will grow in 2012. According to the survey, these numbers will rise to 92% monitoring brand mentions and 87% monitoring industry conversations in 2012. Platforms. Monitoring. Resources.

The Demographics of Twitter Users [Study]

Mindjumpers

Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The study is based on the findings of a survey on Americans’ use of the Internet. Marketing & Communication Research/Study Social Media Twitter Marketing social media marketing social media on mobiles Twitter demographicsThe tweeters.

Study 118

Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”

The Realtime Report

recent study by the Journal of Medical Research discovered that a whopping 85% of oncologists and primary care physicians use social media (at least once a week or once a day) to read or explore health information, and the majority of those surveyed (60%) said that social media “improves the care they deliver.” Another co-author of the study, Dr. Dr. Robert S.

Survey 125

Study: The Global Social Media Check-Up 2012

Mindjumpers

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. Facebook placed third in the survey. See all the survey findings here: Burson-Marsteller Global Social Media Check-Up 2012 from Burson-Marsteller. Why Your CEO Should Be Active On Social Media [Study].

Summarized: The 2013 In-House Counsel New Media Engagement Survey

Myrland Marketing

Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. Today, the 2013 In-House Counsel new Media Engagement Survey conducted by Greentarget , Inside Counsel and Zeughauser Group was released. The 1st was in 2010.

What To Tweet And Not To Tweet About [Study]

Mindjumpers

Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. In the following post, I will use the survey findings to highlight which kind of tweets people like on Twitter and why. All You Need To Know About Your Facebook Reach [Study].

Study 110

IMPORTANT: 2013 Nonprofit Engagement Data Management Study

SocialFish

That’s what we found when we, with  Avectra , surveyed nonprofit professionals earlier this spring via an online survey.  We heard from 244 folks, primarily Marketing/Communications staff (42%), Fundraising/Development staff (15%), Executive Directors (13%), and IT Staff (10%). Check it out!! Useful Data

Data 85

Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me -  so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. In-home surveys came via parcel post, in over-stuffed envelopes with any manner of surveys, from private businesses to the city collecting opinions about new urbanization plans. As PCs became more popular, so did online surveys.

4 Studies on the State of Influencer Marketing

Convince & Convert

Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. Two studies were recently released on influencer marketing revealing what makes for successful influencer outreach. When analyzing the commonalities of these studies, the biggest takeaway is how important it is for marketers to vet influencers using both technology and human eyes.

Study 54

Full Case Study Report from GiveToTheMax Day

SocialFish

Case Study From the Trenches Humanize Open CommunityRemember Give to the Max Day,  November 9, 2011? This huge one-day fundraising effort raised  $2,034,389 from 17,838 individual donors. Holy cow! But through collective, collaborative – and yes competitive – efforts limited to a short time frame, they can all work together for the good of the whole community and region.

PR Pros Not Keeping Up with What Journalists Want

Spin Sucks

Combined with the social media and citizen journalism phenomenon, the  Oriella Digital Journalism Study  shows journalists are now swinging back to trusted – and credible – sources for information. The  TEKGroup Online Newsroom Survey  shows journalists are visting company newsrooms regularly. And the  Web Influencers Survey by D. S. ” What Journalists Want.

Survey 140

The 2013 State of Community Management Survey

SocialFish

little bit about the focus of this year’s research, from the Community Roundtable’s call for survey participants (bold mine): Many of TheCR Network members and the organizations we work with struggle with some of the following questions: What is the benefit of a community strategy? When should I expect to see those benefits at a meaningful scale? Does this describe your org?

In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey

Myrland Marketing

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled  Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. Lee Pacchia : “This is the 3rd year for this survey. WHAT IS AN INVISIBLE USER?

The 4 Best Influencer Marketing Studies of 2015 (So Far)

Convince & Convert

Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. Technology Plus Human Eyes Deliver Best Results Two studies were recently released on influencer marketing revealing what makes for successful influencer outreach. I read influencer marketing blogs and newsletters every day. This post reveals more.

Study 44

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

The resolution of both of these paradoxes may lie in yet in another study cited below, in which 72% of respondents agreed that “having a societal purpose will be a key competitive advantage in the future.” 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective.

Survey 109

Facebook Advertising Case Study: Clorox Green Works

Pamorama

A.11% engagement rate set records for the company, and this engagement was later correlated to a 12% increase in brand awareness in a Nielsen study.  The same Nielsen study found that the campaign drove a significant 12% increase in awareness of the brand. Read the case study here. The company began a new Facebook campaign in 2010 with the goal or raising community awareness.

All Polls and Surveys Are Not Equal

Geoff Livingston

In Washington, polls and surveys drive policy decisions, particularly around campaign season. However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand. AptiQuant is defending its study, and says it will battle any lawsuits. Image by renaissancechambara. Facebook.&#.

Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics. Only 3% regularly or sometimes gets news from Twitter.

Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me -  so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. In-home surveys came via parcel post, in over-stuffed envelopes with any manner of surveys, from private businesses to the city collecting opinions about new urbanization plans. As PCs became more popular, so did online surveys.

2012 Social Media Marketing Industry Report

Mindjumpers

This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Most participants of the survey (57%) were based in the United States followed by Canada (9%),United Kingdom (9%) and Australia (5%). Here are two charts that show the responses.

Survey Results and Centroids

Small Business Mavericks

For the last seven years, David Mihm has been conducting some of the most important studies of Local SEO. The 2014 Local Search Ranking Factors Survey  results have been announced on Moz, and of course they are interesting! David Mihms does a good job of explaining what he changed in this year’s survey to make it easier for the many respondents and simpler to understand for the rest of us. He also highlights some of the things he considers interesting, including this observation: “Proximity to searcher saw one of the biggest moves in this year’s survey.

Study: Social Media is Not a Trusted Media Source for PR Pros

Convince & Convert

adults use social media, according to a Gallup survey , only 5 percent of consumers say social media has a great deal of influence on purchase decisions, and 62 percent say it has no influence at all. Is there anything that surprises you about this study? Below, we dissect a few of the findings and what they mean for PR and marketing professionals. What does this mean?

Study 38

Business Development for Communications Firms

Spin Sucks

Your own research, which could be gigantic like Edelman does with their Trust Barometer  or like what Andy Crestodina did this summer with his blogger survey. Develop studies, tools, or resources. Case studies told from your client’s perspective (not the boring old award entry-type case study). By Gini Dietrich. You heard me right. People refer business to you.

European Survey Shows Email & Social are Powerful Combination

Social Email Marketing

According to part two of eCircle’s European Social Media and Email Marketing Study, email and social are a powerful combination for marketers. The study reinforces the message that a cross-channel marketing strategy is crucial for success. Email boasts an impressive reach with 90% of respondents in. Email marketing Social media marketing email marketing social media marketing social networks

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent Blog

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. HubSpot’s annual survey of marketers doesn’t solely focus on content, but its insights are too rich to ignore. IBM Global CMO Study. B2B Marketing Trends Survey 2012 Report. Case Studies. 9.

Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. Survey respondents believe that 50% or more of 18-34 year old consumers are “always-on.&#.

The Impact of Social Media

Mindjumpers

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. These are some of the main results from the survey: • Three-quarters (75%) of the companies in the survey said they did not know where their most valuable customers were talking about them.

89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data.

New Study Finds You Suck

Waxing UnLyrical

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. The study was listed as one of the bullet points in Academica’s Top Ten , a daily scan of the news stories in Canadian Higher Education. manage a blog for a mid-sized Canadian University.

Study 14

PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 19

Video Killed the Video Star

Geoff Livingston

While video programs may be the hot online trend, a survey produced by video production company Flimp shows that most corporate video is created for corporate websites (80.8%) and social networks (69.2%). Video production is tied as the top line item targeted for spend increases in 2015 at 71%, according to the CMO Council’s annual survey. But why do they say that? TV Is Not Dying.

Going Beyond Transactions to Learn More

Geoff Livingston

Surveying customers, harnessing data, and determining topical interests can help organizations better understand their customers, serve them [.]. Case Studies Crowd Science day depression ED erectile dysfunction Everyday Health hour learn marketing profiling reading research stakeholder survey time weekSales, marketing, branding and ROI drive much of today’s conversation about how to use social, content marketing and interactive. Yet it’s a missed opportunity when companies and nonprofits don’t use their sites to learn more about their stakeholders.

Change Happens. Are you ready?

SocialFish

We have put together a 5-10 minute Readiness Challenge survey covering the 5 areas outlined in this blog. In the corporate world, “ decision effectiveness and financial results correlated at a 95% confidence level” – this from an article in the Harvard Business Review is based on a study of over 700 organizations. You can download a case study from the Catalyze website.

The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry. The phone company called Claro runs off with the title as the most responsive company within the survey with an impressive 96.99% in response rate. Claro. KLM Airlines.

Belgian Marketing Professionals Waffle on Social Media

Social Marketing Forum

The study surveyed 70 Belgian communication and marketing professionals regarding their use of social media. It certainly appears that based on this survey, Belgian marketing professionals have a way to go yet. Social media marketing Belgian marketers social marketing social media survey