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The Decision Journey: New Insights from Reddit Research

Convince & Convert

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Redditors are inherently curious.

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Study: Facebook Fan Pages are Great Marketing Tool for Businesses

Bill Hartzer

Prior to the study, Dessert Gallery did not have a Facebook presence. The research, based on surveys of more than 1,700 respondents over a 3 month period, found that compared with typical Dessert Gallery customers, the Facebook fans: · Spent 33 percent more at DG’s stores. · Share this on Reddit. Share this on del.icio.us.

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Survey: Third of Companies Use Social Media to Promote Their Business

Bill Hartzer

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. A brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. They’re also using social media to study companies and jobs.

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Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

The Realtime Report

Reddit: 113 million monthly unique visitors. via Reddit. The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study. Tagged: 20 million unique monthly users.

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Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard

The Realtime Report

Reddit: 114 million monthly unique visitors. via Reddit. This was the first time in the survey’s history that Instagram outranked Facebook and Twitter as the most important social network for this demographic. Piper Jaffray’s semi-annual survey, Taking Stock With Teens , was published Tuesday (April 9th).

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Survey Shows Marketing Budgets to Increase Spend in Social Media, Search Engine Marketing in 2011

Bill Hartzer

An annual marketing budget survey of business-to-business marketing trends released today is showing that marketing departments are going to increase their budget in Social Media and in Search Engine Marketing in 2011. The study was conducted jointly by Goldstein Group Communications and Hearst Business Media. Share this on Reddit.

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Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

Reddit: 46.4 via Reddit. Those who share product information on social media are most likely to do so on Facebook, according to a recently released study by 8thBridge. The survey asked Facebook users whether they share info about products on social media, and what (if anything) motivates them to do so. via AdWeek.