Remove opinion views
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Do View-Through Conversions Matter?

Jon Loomer

There’s plenty of controversy within advertising circles about view-through conversions. Meta’s default attribution setting is 7-day click and 1-day view. The stance against view-through is that it can inflate results. My opinion: Embrace view-through conversions, but with context. Each is viewed differently.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Marketers can sponsor influencers or have them review a product and share their honest opinion of it. People generally trust the opinions of others they perceive to be like them, those they view as highly relatable. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries.

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How Social Media Creates Echo Chambers

Socialmedia.biz

Participants in online discussions may find their opinions constantly echoed back to them, reinforcing their belief systems due to the declining exposure to other’s views. The echo chamber effect occurs online when a harmonious group of people mingles and develops tunnel vision.

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Compare Attribution Settings: Get the Most of Meta Conversion Data

Jon Loomer

Attribution can either be click or view-through. Established in the ad set when optimizing for conversions, the default Attribution Setting is 7-day click and 1-day view. You want to see how many conversions happened within 1-day view. The bottom two options (View and Click from SKAdNetwork) are for app ads.

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Social Media Would Be Better If It Wasn't So Political

Forbes Social Media

Twitter and Facebook have become echo chambers for espousing political views – and where there is all too often an absence of civility for those with differing opinions

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Audience engagement: What it is and tips to improve it

Sprout Social

View this post on Instagram A post shared by Sprout Social (@sproutsocial) Shares and resharing Sharing and resharing brand content seems like a simple form of audience engagement. Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. million followers.

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Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

Suddenly, over this past weekend, the number of views had crossed 10,000. Because, at the time of this writing, that innocuous question has garnered more than 50,000 views, close to 200 comments, and … … a LOT of negativity thrown my way. I believe I’m entitled to voice my own opinion on my own LinkedIn page.

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