Convince & Convert

APRIL 3, 2014

March was an exciting month for the Social Pros Podcast , with guests from WestJet , crowd-pleasing Canadian airline ; PwC Consulting , the world’s second largest professional services firm ; Homes.com and ForRent.com , marketing resource for realtors across the country; and content marketing giant Copyblogger. .

Airlines 130

Airlines Consultant Resources Social Media 130

Convince & Convert

SEPTEMBER 6, 2017

That’s the question social media marketers are asking these days about the little blue bird. But as a way to get new people to discover your content and read your blog post, or listen or your podcast, or watch your video? Per Dave Chaffey at Smart Insights , the average banner ad click-through rate is 0.05%.

Twitter 167

Twitter Social Media Management Engagement Research 167

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. MarketingProfs Marketing Manager, Rob Zaleski.

Social Media 151

Social Media Strategy Apple Analytics 151

Convince & Convert

SEPTEMBER 5, 2017

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. When and How Does Snapchat Work for Business?

Influencer 60

Influencer Consultant Social Media Statistics 60

Convince & Convert

SEPTEMBER 20, 2013

Zero Paid Media as the New Marketing Model , joins the Social Pros Podcast this week to discuss the two types of entrepreneurs, the idea behind his revolutionary startup, and how Kickstarter has helped him prove his point. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Startup 123

Startup Education Social Media Upcoming 123

Convince & Convert

SEPTEMBER 6, 2017

That’s the question social media marketers are asking these days about the little blue bird. But as a way to get new people to discover your content and read your blog post, or listen or your podcast, or watch your video? Per Dave Chaffey at Smart Insights , the average banner ad click-through rate is 0.05%.

Twitter 113

Twitter Consultant Social Media Management Engagement 113

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? or G2), it goes far beyond that.

Reputation 97

Reputation Sentiment Analysis Notification 97

Twenty4 Social

OCTOBER 19, 2020

Suppose you plan to do some Internet marketing to promote your business. In that case, it will serve your business exceptionally well to consider marketing to your email lists, as at least one tier of your Internet marketing campaign. Stay with me as I discuss some popular options for doing this with you.

List 90

List How To Influencer Course 90

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Convince & Convert

MAY 1, 2014

An interesting theme arose with the Social Pros in April: everyone ended up talking about how important individualization is in social media. His first post on Facebook appealed to his friends asking for help, and it soon became clear that social media was a great way to find information.

Software 147

Software Social Media Skills Team 147

Convince & Convert

DECEMBER 29, 2014

Tweetable Moments We are surrounded by data like never before, but we are starved for insights. Jay Baer is the President of Convince & Convert , the digital marketing consulting company (whose blog you’re reading right now!). jaybaer Tweet This. Jay is also a keynote speaker and bestselling author.

Collaboration 111

Collaboration Content How To Journal 111

Convince & Convert

MAY 10, 2013

Read on for some of the highlights and tweetable moments, or listen to the full podcast. Read on for some of the highlights and tweetable moments, or listen to the full podcast. And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The Social Activator. Listen Now .

Activities 143

Activities Social Media Mobile Geotagging 143

Convince & Convert

NOVEMBER 6, 2017

Live video generates real insights in real time. Each episode gives your brand actionable insights that you can fold into your business. Matt Wolpin from Juniper Networks joined the Social Pros Podcast and shared the success they are seeing from incorporating live video into their content strategy.

B2B 228

B2B Company Facebook Video 228

Convince & Convert

DECEMBER 28, 2015

Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. Schedule Time Windows.

Badge 60

Badge Hosting Sysomos eBook 60

Convince & Convert

AUGUST 11, 2013

But… Data and insight are not the same things. But, knowing that 35 to 54-year-old women buy your products isn’t insight, it’s just data. Do not rely on data alone to make marketing and product decisions. In marketing and in marriage, conversation breeds understanding. tweet this ). Seek Answers, Not Facts.

Data 141

Data Research Consultant Groups 141

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience.

RSS 127

RSS Social Media Engagement Retail 127

Convince & Convert

JULY 11, 2014

nickcicero Tweet This An Interesting Social Start Nick Cicero has always been a musician. He quickly learned how to operate the tools through online forums and other social media. These experiences have not only given him the insight and confidence to serve his clients, but they have also been extremely rewarding on a personal level.

Social Media 119

Social Media Software Issues Forums 119

Convince & Convert

FEBRUARY 3, 2015

Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. Because… 4.

How To 60

How To Badge Hosting Sysomos 60

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Please Support Our Sponsors. Listen Now .

Sports 123

Sports Social Media eBook Blogosphere 123

Convince & Convert

FEBRUARY 17, 2016

70% of companies will create more content this year (according to Content Marketing Institute). You’ve probably heard and read a lot about influence marketing and working with advocates. Influence Marketing is the Wild West, if all the cowboys had big social media followings. The Best Influence Marketing Education.

Influencer 60

Influencer Marketing Nielsen Case Study 60

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Each social media platform feels like it requires its own strategies, too. What are your goals?

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Convince & Convert

DECEMBER 10, 2014

Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. But where we fall down, in terms of social media measurement, is actually measuring the inputs. Now You Know Your Costs.

Social Media 150

Social Media ROI Cost Insurance 150

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.

Statistics 144

Statistics Marketing SMS Research 144

Convince & Convert

DECEMBER 19, 2014

Research and Insight. Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!).

Social Media 131

Social Media B2B Research Groups 131

Convince & Convert

JUNE 16, 2014

This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. Content Marketing content marketing content metrics content strategy marketing sideways'

B2B 159

B2B Content Marketing Metrics 159

Keyhole.co

MAY 16, 2023

This encompasses social media, news articles, blogs, and other online sources. By capitalizing on media monitoring tools , you can track brand mentions on social media platforms like Twitter and Instagram and news articles and blog posts that mention the brand. For example, run a small online business selling handmade jewelry.

Tools 52

Tools Sentiment Analysis Metrics 52

Convince & Convert

AUGUST 18, 2015

In the past year, we’ve launched multiple new podcasts , revamped our email operations, beefed up this blog even more, built the world’s first search engine for podcasts , and we’ve got a lot more planned. to pay our team and our freelancers and help us support our podcasts with paid advertising.

Data 60

Data Analysis How To Startup 60

Buffer Social

NOVEMBER 1, 2023

But by my late 20s, my obsession with health and fitness had cooled to a much more balanced hobby — which was around the same time I moved into content marketing.  I wasn’t too bothered — until I warmed to the idea of cultivating a professional personal brand in content marketing to level up my career.  

Brands 76

Brands How To Instagram Consultant 76

Convince & Convert

JANUARY 19, 2014

This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. Now 90% of it has swung to marketing. Now THAT’s self-serve information in B2B marketing. Jay is the founder of [link] and host of the Social Pros podcast. tweet this ).

B2B 145

B2B Hubspot Marketing Embedding 145

Convince & Convert

JULY 6, 2015

Tweetable Moments By putting content & social marketing together, you get the most important thing—great storytelling. Passing the Social Pros Baton. Rohrs is departing from our long-time Social Pros patron Salesforce Marketing Cloud. Content Marketing & Social Media Marketing.

Hosting 60

Hosting B2B Startup Advertising 60

Convince & Convert

JULY 28, 2013

But it’s Sterling’s hobby that got him to practice Youtility – marketing so useful, people would pay for it. Using his e-commerce, marketing, and distribution experiences honed in the music business, he founded BigPoppaSmokers.com , a website selling barbecue smokers and accessories. Tools to Find Customer Insights.

Content 152

Content Marketing Forums Patterns 152

Convince & Convert

SEPTEMBER 15, 2015

Integrating Marketing Services and Customer Support. Kriti Kapoor spent many years in marketing services, working for several large companies and startups alike. HP is a pioneer in social customer service. HP is a pioneer in social customer service. She is like a mini CEO for her team of social customer service heroes.

Marketing 60

Marketing Startup System Team 60

Convince & Convert

JANUARY 7, 2016

In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast.

Content 60

Content B2B How To Energy 60

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. That’s why we’ve created what we call “ Minisodes ” on the Buffer Podcast – The Science of Social Media. Let’s dive in! ?.

Case Study 69

Case Study Study Social Media Tools 69

Convince & Convert

JANUARY 16, 2015

Laurie Meacham oversees a team of about 90 crew members at JetBlue, including several who are fluent in Spanish, 25 dedicated to social, and the rest dedicated to email and other forms of customer communication. With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. That’s the first tip.

Focus Group 60

Focus Group Team Meeting Social Media 60

Convince & Convert

DECEMBER 19, 2014

Research and Insight. Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!).

Social Media 95

Social Media B2B Research Groups 95

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. with their passion for social media.)

Social Media 60

Social Media Retail LinkedIn Social Media Management 60