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4 Retailer Tips for Marketing to Consumers

Convince & Convert

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Loyalty is Key.

Retail 60
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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. That means retailers can offer omnichannel shopping experiences for their customers. This is a major time and money-saver for online retailers.

FAQ 120
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Shoptalk 2022: Key Trends and Takeaways

Pixlee

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75
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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience. This is not surprising, given the retailer’s big investments in omnichannel marketing.

Brands 109
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Instagram commerce refers to just the buying and selling over Instagram. Organic posts help to build your awareness, follower loyalty, and brand personality. Catering to a niche audience inspires loyalty.

Instagram 117
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How To Curtail Showrooming: Charge Admission

Twist Image

There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. Many retail pundits agree that physical stores need to offer more services and value if they are ever going to compete. Would pay for the opportunity to wander the aisles. It doesn't.

Retail 101
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Post Performance Report: Brands transforming social customer care

Sprout Social

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. One of the most impressive things about Chewy’s care strategy is that they refer to all of their customers’ pets by name, like in this response to a user on X (formerly Twitter).

Report 66