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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 106
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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing.

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Breaking down BookTok: What brands can learn from this social-literary phenomenon

Sprout Social

This call for user-generated content inspired quite a few TikTokers to share their Moshfegh libraries, promoting even more Penguin Random House publications in the process. As a marketer, it’s tempting to only want to post polished, brand-approved visuals across all networks. urbabykenz. Count on creators to lead the way.

Brands 110
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Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Fowlerville District Library , located in Livingston County, Michigan, joined TikTok in May 2021 and has built a solid following of 96.6K.

Questions 104
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How to Keep Your Social Media Cool for The Summer

Ignite Social Media

As the retail season heats up, so do social media mentions. For example, a Home & Garden retailer may want to add extra coverage for weekends during this season. Have the Right Team Working the Right Hours. Consider how many Community Managers are on your team and what your brand’s coverage hours are.

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10 Black Friday Marketing Tips for Instagram

Later

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Here are 10 tips to get you started: Tip #1: Start Your Black Friday Marketing on Instagram Earlier and End Later.