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Breaking down BookTok: What brands can learn from this social-literary phenomenon

Sprout Social

This call for user-generated content inspired quite a few TikTokers to share their Moshfegh libraries, promoting even more Penguin Random House publications in the process. To keep BookTokers on the right track, retailers like Barnes and Noble and Books-a-Million created #BookTok-specific sections on their websites. urbabykenz.

Brands 107
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How to Keep Your Social Media Cool for The Summer

Ignite Social Media

As the retail season heats up, so do social media mentions. For example, a Home & Garden retailer may want to add extra coverage for weekends during this season. Have the Right Team Working the Right Hours. Consider how many Community Managers are on your team and what your brand’s coverage hours are.

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Is the eBook, the end of the library?

The Way of the Web

→ Is the eBook, the end of the library? As an adult, I can still find the odd book to borrow, but considering I tend to read fairly niche subjects, it’s far easier for me to find books online, either free via Creative Commons or the Public Domain, or bought via a number of retailers. Libraries – knowledge and community hub?

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Everything You Need to Know About Booktok + 5 Best Books

Hootsuite

billion views, and many big box retailers like Barnes & Noble have dedicated sections to the BookTok community. The Midnight Library by Matt Haig. The Midnight Library comes highly recommended by popular BookTok stars like @ezeekat. Now, it is one of the world’s biggest social media communities for books.

Review 100
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Living In A Shopping Mall

Twist Image

There's no denying that the digitization and e-commerce evolution has radically changed the retail landscape. What retail should do. This (as one example) put the hurt on the traditional shopping mall model of having major retails anchor the malls. Without sounding too bullish, it's going to continue. experiential.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

Local government-run organizations like libraries, schools, fire departments, parks, and transit providers may doubt that TikTok is a platform where they can have an impact, but there are many examples of local government organizations doing just that. library #librarytiktok #booktok #lgbt ? Local government.

Questions 106
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Top 10 Branded Content Wins of 2018

Likeable

New York Public Library. The New York Public Library combined the two in an effort to make classic novels more accessible to a younger audience. The library’s “Insta Novels” series turns pieces of literature into animated Instagram Stories, saving them to its Highlights as a digital bookshelf for future reading.

Brands 63