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Using social listening to surface trends to your audience

Sprout Social

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Looking to gain a better understanding of your customer’s behavior and how to engage with them ?

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

There are constant changes to the industry as programmatic advertising matures, which makes it important for advertisers to stay up to date on the latest developments. This post offers a guide to programmatic advertising and the trends shaping the industry in 2019 and beyond. Programmatic Display Ad Spending. Source: eMarketer.

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Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

If they can come up with a solid mobile plan they could overtake all of them, in my opinion. Mobile usage continues to climb with smart phones and tablets flooding the market. Mobile usage continues to climb with smart phones and tablets flooding the market. This trend will continue in 2014. Content will continue to rule.

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7 Courses Every Social Media Manager Should Take

Later

For social media managers, staying on top of the latest trends and best practices is an important part of the job. Whether you’re new to the industry or a total pro, we’re sharing 7 courses every social media manager should take in 2021: . Luckily, there are tons of budget-friendly (and even free!)

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How to use Facebook audience insights for more effective targeting

Sprout Social

of Facebook users access the platform from a mobile device. New audiences New audiences is the default setting option, and refers to new customers who haven’t previously interacted with your brand. Use reports like the Facebook Pages report to dig into audience growth trends, impressions, engagements and post link clicks.

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Top 6 Best Social Media Platforms for Financial Services

Oktopost

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 Social media for financial services is a rapidly growing sector.