Buzz Marketing for Technology

JANUARY 5, 2009

In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). One of the more interesting highlights for me was when MENG executives were asked what industry buzz words, if any, they were most tired of hearing Web 2.0 was cited most frequently. was cited most frequently.

Web 2.0 100

Web 2.0 Survey Marketing Social Networking 100

Buzz Marketing for Technology

JULY 13, 2011

Marketers are aware that for decades celebrity endorsements has proven to be a successful tactic for brands to influence consumer preference. And marketers have also recently seen growth in brands using product placement to influence consumers such as in the upcoming James Bond film, which contains over $45 million worth of product placement.

Brands 216

Brands Film Upcoming Influencer 216

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. PD: Let’s go to marketing team.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. I still hear marketers say – “my CEO just doesn’t care about blogs – they only want to be in the NY Times or Wall Street Journal”.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Buzz Marketing for Technology

JANUARY 30, 2013

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. There are benefits and useful applications for them, either technical or industrial for the most part.

Brands 274

Brands SMS Hubspot Mobile 274

Buzz Marketing for Technology

APRIL 10, 2013

Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. That’s the industry norm. What if that isn’t so?

Team 185

Team Proposal Case Study Conversation 185

Buzz Marketing for Technology

NOVEMBER 6, 2017

While the industry foresaw change with the DOL fiduciary rule, my marketing team saw opportunity. At the time of the announcement, marketing was prepared (at 6 a.m.!) The April webcast reviewed the regulation, compared the proposed rule to the final, discussed industry impacts and reactions, next steps and FAQs.

Proposal 58

Proposal FAQ Banking Journal 58

Buzz Marketing for Technology

DECEMBER 19, 2012

This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online.

Insurance 206

Insurance Banking Airlines Loyalty 206

Buzz Marketing for Technology

OCTOBER 5, 2016

I have spoken to people in the financial services industry, and also big technology firms, who readily acknowledge that if they’re going to build consortium and private blockchains, they’re going to need to reconcile this issue of how to secure transactions.”. Bitcoin is just the incentive mechanism which helps to secure the network.

Banking 180

Banking Issues Reputation Data 180

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

B2B 177

B2B Hubspot Class Forums 177

Buzz Marketing for Technology

APRIL 27, 2010

Avaya is the industry leader in worldwide business communication systems and market share leader in contact centers. To help achieve that goal, organizations now adopt formal processes that structure how their contact centers organize, distribute, and analyze the information they collect from many channels.

Social Media 227

Social Media Microblogging StumbleUpon Digg 227

Buzz Marketing for Technology

MAY 11, 2017

In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings.

Energy 188

Energy Organization Team Training 188

Buzz Marketing for Technology

JANUARY 25, 2012

Simply put the report states: Trust is down in every industry and every country across the board by an average of 6%. So what does this mean for marketers and for major brands in an era of social media? After last year I figured this years report could make an excellent gauge of the economy worldwide! Well 2 things ….

Microblogging 187

Microblogging Trends Forums Apple 187

Buzz Marketing for Technology

JUNE 27, 2008

The increasing globalisation and diversification of business means that you can no longer look only at your own industry in your own town. Developments in other countries and industries and in technology could all suddenly and dramatically change the dynamics of the business your companies operate in. September 2, 2007 12:53 AM.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

AUGUST 15, 2016

Will it be government or the industry itself? They’ve always had a strong role in the financial services industry and they will continue to have one. And they’re all governance questions really.”. Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency.

Issues 100

Issues Banking Reputation Questions 100

Buzz Marketing for Technology

MAY 11, 2009

Competition for the present is about responding to linear changes in your industry – incremental improvements in your processes; call it Six Sigma or whatever you want. Box 2 and Box 3 are about - Discontinuous changes in your industry – fundamental business model innovation. Emerging markets are micro markets.

Project 100

Project Forums Price Industry 100

Buzz Marketing for Technology

MAY 4, 2010

What’s really interesting about this is idea is – could it save the Page Advertising business and Magazine industry which has been in a long steady decline? Why is Google Scared and What it means for B2B Marketing! Answer – Yes I think it could! At a recent dinner with a buddy of mine from.

iPad 174

iPad Advertising StumbleUpon Digg 174

Buzz Marketing for Technology

FEBRUARY 23, 2009

Link to Original Audio Source Link to FULL Transcript Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. Tags: Content Marketing Thought Leadership. At InformationWeek, the No. He has a B.A.

Real Estate 100

Real Estate Health Care Consultant Study 100

Buzz Marketing for Technology

JANUARY 26, 2009

Early on I purposely chose Buzz Marketing but decided to niche-ify it with applying it only to Technology – hence my blog Buzz Marketing for Technology was born. Buzz Marketing is more growth than value and I am sure you would prefer more value in this economy. What industries won’t your brand play in? Is it too narrow?

Brands 109

Brands Microsoft Cost Review 109

Buzz Marketing for Technology

OCTOBER 6, 2009

1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing is “passive selling”. Marketing and Sales need to be tightly integrated with the same incentive and management plans. Marketing supports sales, if sales fails, not sure how marketing can be successful.

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

DECEMBER 4, 2008

Link to Original Audio Source Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. Prior to launching The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index.

Real Estate 100

Real Estate Health Care How To Consultant 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Check out my podcast with their CEO Court Cunningham … Link to Original Audio Source Signup for this Podcast Series About Court Court Cunningham is the CEO of Yodle, Court oversees all aspects of operations and strategy, including technology, product development and sales and marketing.

Syndication 100

Syndication Small Business Buy Social Networking 100

Buzz Marketing for Technology

JANUARY 9, 2009

The IT Services Marketing Association (ITSMA) recently did an interview with Malcolm Frank the Senior Vice President, Chief Strategy Officer and Chief Marketing Officer for Cognizant. In the interview Malcolm talked about 5 messaging traps that IT Marketers tend to fall into. But by doing so, we satisfy no one.

Issues 100

Issues Industry Brands Strategy 100

Buzz Marketing for Technology

OCTOBER 27, 2008

As my team knows I have been looking for ways to incorporate video in the marketing mix at BearingPoint not just as a nice to have but as a staple of our interactive go-to-market. Doug has an award winning Communication Company and he started a Vlog to document the change he see going on in his industry.

Airlines 100

Airlines Meeting Video Industry 100

Buzz Marketing for Technology

MAY 7, 2009

A case study on how GlaxoSmithKline is building an emotional strategy in its business GSK was represented by Donna J Sturgess at the World Innovation Forum Now more than ever before emotion is saturating buying decisions and marketing needs to tap into this and use new ways to research and connect with customers.

Case Study 100

Case Study Forums Study Buy 100

Buzz Marketing for Technology

NOVEMBER 18, 2008

I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. Avinash is also the Analytics Evangelist for Google and a co-founder of Market Motive.

Analytics 100

Analytics Conference Training Meeting 100

Buzz Marketing for Technology

SEPTEMBER 25, 2008

new marketing??? industry and the tech industry (fishbowl). So, it's like I have a left brain, orderly, linear way to scan and a right brain, wildly creative way to scan. I like how Chris Brogan describes his reading goals. Reading what friends write. Reading about the ???new Reading what people recommend.

RSS 100

RSS Patterns Banking Forums 100

Buzz Marketing for Technology

JUNE 23, 2008

Curiously, most of the discussion around knowledge management is decidedly industrial in flavor. Standardization and reproducibility have been the watchwords of the industrial economy. There is a dangerous tension between industrial frameworks and knowledge work as craft work that needs to be managed.

Analysis 199

Analysis Process Consultant Industry 199

Buzz Marketing for Technology

JUNE 27, 2008

The APOSDLE project is organizing a German industry session at this event in Stuttgart. An animated screen capture of the first APOSDLE prototype is available. Third International Conference Professional Training Facts. 13-14 November 2007, Stuttgart, Germany. News as RSS Feed. to the APOSDLE Website.

Metadata 234

Metadata Applications Overview Conference 234

Buzz Marketing for Technology

NOVEMBER 3, 2016

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. But professional service firms often impose inherent drags on marketing response. The quick or the dead.

B2B 100

B2B Marketing Analysis Insurance 100

Buzz Marketing for Technology

JUNE 27, 2008

We need corporations for the agricultural, industrial, and knowledge tasks of our society. Yet Marc Andreessen giving career advice on his blog a few days ago says that centralized geographic hubs (like Silicon Valley for IT tech and New York for financial markets) still matter regardless of the Internet. Plain as day. a mistake.

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

Buzz Marketing for Technology

AUGUST 5, 2008

Our work processes have become much more sophisticated and complex in more traditional industries (i.e. Are we looking at workers in the knowledge industry or are we looking at the new knowledge needed for workers regardless of the industry. This makes categorizing "knowledge work" a bit more difficult. and community building.

Skills 100

Skills Web 2.0 Knowledge Base Community building 100

Buzz Marketing for Technology

JUNE 27, 2008

Markets, Technology & Musings. Abstract: The past five years have held tremendous innovation in enterprise software, an industry not known for its innovation relative to other areas of the technology sector. Ross Mayfields Weblog. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Conversation.

SocialText 100

SocialText Conversation Wiki Folksonomy 100

Buzz Marketing for Technology

JULY 24, 2008

After delivering a keynote address, Tim Berners-Lee, inventor of the Web, will join a panel of experts from academia and industry for a public discussion about the Web’s future. The questions for discussion will be shaped and selected by the collective wisdom of Web users from around the world.

Eventful 176

Eventful Policies Collaboration Wikipedia 176

Buzz Marketing for Technology

JUNE 27, 2008

B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - A Webcast with McGraw-Hill/Platts and the Industry Analysts at Outsell - June 17 at 11 a.m. Chuck will discuss the role of vertical search in the publishing and information industry, vertical search trends and recommended strategies.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

We identified three different types of organizational structures that might need different levels of control due to the nature of their industry and product. These would include industries such as healthcare, pharmaceuticals, defense contractors, and banks. Are we doing our students a disservice. Check out the Technology Directory.

Wiki 113

Wiki Class Web 2.0 Skills 113

Buzz Marketing for Technology

JANUARY 19, 2009

Pick your spot - There are always just a few thought leaders in every industry and/or field of study so pick a spot that you can differentiate yourself with. Start by defining a clear objective - Most thought leaders become thought leaders because they have a desire to educate the folks that follow them.

Buy 100

Buy Consultant Education Industry 100