The Future of Social: Networks
DECEMBER 5, 2011
During the past few years, social media has been an individual sport: A way to put out your shingle and start making a name for yourself. While groups, businesses and associations can all leverage the tools, there is often the feeling that social media has been meant to level the playing field rather than support traditional hierarchy. So what is changing?
The Top 20 Health and Fitness Social Networks
Direct Marketing Observations
MARCH 4, 2010
One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space. With that being said, in my opinion, here are the best social networks for health and fitness that I’ve found.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
Sports memorabilia, carnival glass, stuffed animals, you name it. Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. just started playing around with the platform, collecting images about social media and marketing and other topics. . People like to collect things.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media?
As Twitter Locks Out Developers, a New Site Welcomes Them
SEPTEMBER 26, 2012
It was the first social network I used to really engage and connect with people and it’ll always be my first love. In the early days, I created a group of friends who we still refer to ourselves as the posse. Until now, Twitter has been an open platform and it’s part of the reason the social network has grown as quickly as it has. As they should.
Mobile Social Networking Growing
Freelance Social Media
JANUARY 14, 2009
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Mobile Social Networking Growing by cinta5 on January 14, 2009 The percentage of mobile phone users who said they accessed social networks from their handset jumped 182% from September 2007 to October 2008, according to a study conducted by The Kelsey Group and ConStat.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured? Social Media Tools.
Facebook Takes Scissors to Paper App
JUNE 30, 2016
Paper enabled users to see their Facebook content in themed, customizable sections, and the social network said in a Newsroom post introducing the app: Your Paper is made of stories and themed sections, so you can follow your favorite interests. Facebook Creative Labs apps that are still thriving include Facebook Mentions , Groups and Moments. Readers: Did you ever use Paper?
Facebook’s little secret…
AUGUST 20, 2012
Here’s one I wrote in January 2011 that continues to attract readers. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How do the audiences differ across various social networks?
How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?
Techipedia: Tamar Weinberg
JANUARY 12, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Personal , Social Media > How Do You Network on Different Social Sites? How Do You Network on Different Social Sites? It comes with my social media maturity , I suppose. network with other marketers and people in SEO. Are you the same? MySpace?
What is the Value of a Tweet or Facebook Fan?
APRIL 28, 2011
Here’s some statistics for you: Eventbrite – Online Ticketing, Social Conference Organiser. On average, across all social channels, each share is worth an average of $1.78 for Eventbrite. ChompOn Daily Deals Group Buying. chompon_social_action_value. // ]]> JustGiving Not For Profit. Active.com Team Sports Directory. worth of ticket sales. Summary.
Brands: It’s not enough to be liked
Buzz Marketing for Technology
DECEMBER 15, 2011
The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. What are they interested in – sports, music, TV? What’s the point of the storefront?
10 Brands Killing It On Instagram in 2016
SEPTEMBER 7, 2016
Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos.
KFC Gayest Chicken Parody – #ChickFila
AUGUST 1, 2012
As we enter into the social economy, we learn that those that stand for nothing fall for anything (Alexander Hamilton) and that is not what your consumer wants from you. Where is your social media campaign clearly identifying with a community value? How often do you see that in advertising or marketing in general (not sports marketing) ? laughs*. via Baptist press ).
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.. List of Corporate Social Strategists for 2011. Here you go. Serious disconnect there.). link]. Digg this!
Anticipation Builds for 2016 Summer Olympic Games (Infographic)
JUNE 1, 2016
By age group, the figures are 74 percent for 18 through 25, 75 percent for 26 through 35 and 69 percent for 36 through 55. About one-third of respondents said they will follow Olympics-related news and conversations on Facebook, and roughly the same percentage will watch related videos on the social network. Woo high-achieving sports fans: Sports fans are driven to succeed.
Fourteen Social Media Policy Must Haves
OCTOBER 29, 2012
I am not an attorney. I don’t even play one on TV (though I did really want to go to law school so I could be a sports agent, but that’s neither here nor there). But I am a communications professional who spends a lot of time online and I can tell you, without a shadow of a doubt, you need a social media policy. ” The Social Media Policy. Employees can’t lie.
Think Like Zuck: 5 Business Success Secrets from the Great Leaders of Our Time
JANUARY 14, 2013
It was built to accomplish a social mission – to make the world more open and connected.” All of its most important innovations, such as the Wall, the News Feed, photo tagging and Groups, have come out of this sense of purpose. Partnerships might be with an individual, a company, or with the right investors: the best business leaders know that success is a team sport.
The 5 Pillars Of Your Social Data Framework For An Olympic Strategy
JUNE 17, 2016
This August, 28 sports will be included in the Rio Olympic Games and fans from all over the world will be enjoying the second screen experience to be part of the party. Twitter’s active user based has doubled since then and approximately 800 million extra people are now on social networks, so we can expect even more social media data to analyse and act upon this year.
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., But what does it mean?
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
Social networks Automotive United States David Bausola Ford Ford Drives U Social networks Automotive United States David Bausola Ford Scott Monty Organization & staffing Automotive United States Peter Kim Ford Twitter account Microblogging / Microsharing Automotive United States social brand index- twitter Ford FordDriveOne Microblogging / Microsharing Automotive United States Social Brand Index- Twitter Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K.
How To Manage Your Online Reputation By Using Google Alerts
JUNE 1, 2011
If you’re part of the second group, I strongly encourage you to consider using Google Alerts. While you are undoubtedly interested in keeping up to date on industry-related topics, local news or your favorite sports teams, one of the most relevant topics to you should be you. keeping tabs on your favorite sports teams. What is Google Alerts? Why should I bother?
Six Surprising B2B Content Marketing Ideas
PWB Marketing Blog
OCTOBER 5, 2011
Widget – This is a small web application that provides a simple function – such as weather, news headlines, sports scores – without requiring the user to visit a website. Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network. You can use a tool like Ning to create a custom social network.
8 Tips for Using Social Media for Political Campaigns
JUNE 16, 2011
By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. The last couple of election cycles, much of this social media business was new. Do you want to use social media to communicate with your existing supporter base or grow your base? You don’t need a separate social media strategy.
A 98 Pound AE Weakling? A five month program to association strength through social networking : Off Stage
JULY 5, 2009
five month program to association strength through social networking I have a couple of presentations coming up for state association AE seminars, and the topic is “Doing More with Less”, or how to manage an association during an ‘economic challenge’ (Did I say that right? Develop, instead, a clear business plan for your association social networking program.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. We’ve also expanded the focus of the #Nifty50 this year to include an element of social good—the #Nifty50 Kids project. She also blogs at Social Media Paige.
7 Smart Small Business Strategies to Get Noticed on Social Media
MARCH 16, 2015
Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy. Get Noticed on Social Media. 1. Know Your Goals. Be Visual.
A Deeper Look at the Twitter Metrics You Should Be Tracking
JUNE 7, 2016
Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. They can be used for one-on-one conversations or between a group of users. The Events tab is a great resource for social media managers and content creators. well-timed Tweet sporting a trending hashtag could give your engagement a boost.
Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes
FEBRUARY 7, 2011
Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization.
Facebook Fan Page vs. Profile: Know the Difference
MAY 31, 2016
There are two ways you can represent yourself on Facebook, but it’s important to understand the differences between the two in order to effectively manage your presence on the social network. Non-friends can follow your profile for access to your public posts, but they will not be able to see anything shared specifically with friends or custom groups. Fan Pages vs. Profiles.
Four Key Strategies to Reclaim a Branded Social Experience
Convince & Convert
JULY 9, 2014
As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. How can you accomplish this goal?
The Age of the Sycophant
JANUARY 25, 2011
Entire businesses and social networks have been built on the back of the die-hard loyalist. This lack of intellectualism provides one of the reasons for an increasing backlash against social networking in the United States. How did we get to a point where a group of media that was supposed to inspire conversations and thought turned into a mechanism to harness fans?
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. The
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Me neither. submit_url = [.]
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). billion of which access the social network via mobile devices. Sports. Sounds great, right!
Get and Keep Readers
SEPTEMBER 24, 2012
The way content gets found today with social validation and search requires that posts, videos and pictures get referred to and talked about by others. For a little while, my personal blog did well in its stead based on my social network communities and good will. These things effectively eroded my blog’s social support. Cliques, groups, etc. No matter what.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Social media has come of age. link] [.]
How badges help news websites build community, make money | Poynter.
JULY 28, 2011
The Huffington Post uses badges in its “social news” system to encourage users to follow each other, share stories and flag inappropriate comments. Imagine if you could promise an advertiser that their sporting goods ad will be shown to readers who have earned your high school sports badge. Mashable awards badges to users who share content and subscribe to news topics.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social media is capable of so much more.