Thanks to these functions, Tumblr has a social structure that allows you to connect with your target group on a level that can be hard to achieve on other blogging platforms. As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Try to find out how your target group are talking about you and re-blog content from other Tumblr bloggers who show your brand in the tone-of-voice and surroundings you want to convey. Combining UX With Your Social Media Profiles. Tumblr’s functionalities. MORE >>

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. What are they interested in – sports, music, TV? Related posts: Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Vitrue a social media marketing platform determined that the. What’s the point of the storefront? But only 0.2 MORE >>

Simple social apps, from photo sharing to intimate networks, to group texting services are gaining in momentum with the success of TextPlus , GroupMe , Path , Instagram and others. Diving into the trend of more intimate social networking , where you can share with a small group of people instead of broadcasting to an unfiltered list of friends on Facebook and Twitter , Beluga asks you to create "Pods", like groups, of people, and you can send text messages, complete with photos and embedded emoticons, to those in the Pod. As for the name? MORE >>

By now, you’ve probably heard of Google+, the new social network created by Google that has taken the internet world by storm. The platform is growing at a tremendous rate, but does that make it a worthy foe to the two biggest players in the social space? For instance, as the system develops, exploring the “Sports” spark may connect the user with content from around the web provided by outlets such as Bleacher Report, ESPN, and Yahoo Sports. Video Group Chat. Facebook Google+ Guest Post Social Networks Twitter googleConclusion. MORE >>

Sports memorabilia, carnival glass, stuffed animals, you name it. Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. just started playing around with the platform, collecting images about social media and marketing and other topics. . How Pinterest Is Becoming the Next Big Thing in Social Media for Business Entrepreneur explains how the online pinboard is driving serious traffic and proving to be a powerful online marketing tool for some companies. MORE >>