Teamwork Is a Contact Sport
FEBRUARY 3, 2016
Yet, time and again, we read about or see examples to the contrary in our workplace or even ( gasp! ) in team sports. Social media interaction isn’t exactly a team sport. have yet to come across a “group tweeting” assignment! Twitter Google+ LinkedIn Teamwork Is a Contact Sport. There are good lessons to be learned from both of these statements. You can have a good idea.
A social media focus group in the 99-year old home of the Red Sox
AUGUST 1, 2011
So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better. would also gladly come back in for another focus group to chat with the team on social media.
Sharing and Collaboration
JUNE 10, 2013
Last week, my friend Jeremiah Owyang and the Altimeter Group team released a major study called The Collaborative Economy that drove this point home. Whether the business is B2B or consumer expensive investments can be made accessible to larger groups of customers though community-based economics. Businesses think they own their products and experiences. Go #Natitude!
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. What to do?
Facebook Takes Scissors to Paper App
JUNE 30, 2016
You can customize Paper with a choice of more than one-dozen other sections about various themes and topics—from photography and sports to food, science, and design. Facebook Creative Labs apps that are still thriving include Facebook Mentions , Groups and Moments. Each section includes a rich mix of content from emerging voices and well-known publications. What did you think of it?
10 Brands Killing It On Instagram in 2016
SEPTEMBER 7, 2016
Instagram is a great social network for all sports-related content as it lets sports fans enjoy the opportunity to get behind-the-scenes scoops – from the outfit that their favorite tennis player will wear to the next tournament, or the making of their favorite sports goods, to an inside look at an aspect of their sporting heroes they would never see otherwise.
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
Consumer Product Goods. • Matt Ceniceros – Director, Global Media Relations at Applied Materials. • Philippe Borremans – Chief Social Media Officer at Van Marcke Group. • Jordan Williams – Manager of Digital Engagement at REI. • Bonin Bough – Global Director of Digital and Social Media at PepsiCo. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr. Here you go. Serious disconnect there.). Anyway, on to the list! link]. Share this on Bebo.
Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?
AUGUST 14, 2012
” For example: What stands out is not just that Pinterest is becoming a top source of links for a number of content sites but that the links tend to be spread out over a lot of different pages: This got me curious so I took a look at the Pinterest link figures in Google Webmaster Tools for a group of 60 popular sites in a variety of topical categories. Sports 6,687 1,500.
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
Looking at my 2011 posts, it is interesting that a sports topic got the top slot since that’s not a major focus for me. But several of my sports posts continue to drive traffic so maybe I’ll look for new ways to examine sports and social. Related posts: My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. Original idea! Thank You. Publishing
How Average Players Use Twitter and a Human Voice to Become Social Media Superstars
Social Media Strategery
FEBRUARY 21, 2012
They don't speak in sanitized sports jargon ("we just took it one game at a time out there and gave it all we had"), they don't attempt to drive traffic to the team's website or sell merchandise, and they don't try to cultivate their "personal brands." They are, for better or worse, acting like themselves and talking to their fans on Twitter like they might talk with a group of their friends. Social Media bissonette mccarthy mlb nfl nhl social media sports TwitterIf you're like most people, you probably haven't. They're honest.
The Group Hug Effect
JANUARY 28, 2010
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Nathan Hangen @nhangen The Group Hug Effect 7 Warning: This post might sound negative, but it’s not meant to be. Like a Group Hug So what does that leave you besides an awesome support group? However, the job got done because of the group dynamic. Group hugs are great, but you’ve got to take that energy and run with it. It has to do with Twitter, blogging, and social media. Dominate it.
Can you pick NFL games better than Social Buzz can?
AUGUST 31, 2011
Each Thursday, I will post my picks to this blog and to my ESPN group. If so, I invite you to join my ESPN group. social media sports NFL NFL PicksIn exactly one week from today, the most exciting season on TV starts up. No I am not talking Real Housewives or Big Bootied Weddings, but the hard hits of the National Football League. Hope to see you there. Image - LostBob Photos.
Mobile Visits Account for 40% of All Traffic for Publishers
NOVEMBER 11, 2014
On average, for the past six months (May-October 2014) mobile visits accounted for 40% of total site traffic for this group. Sports 38%. Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands.
Find out how ANZ is Minting Engagement on Social Media
AUGUST 22, 2016
ANZ's engagement as a measure of Likes, Comments, and Shares seems even more impressive when you take into account the fact that they had more Posts than any other bank in this group. Sporting events, especially those which happen on a national scale are big crowd-pullers. ANZ comes across as a brand that is committed to arts , sports, sustainability and the society. Takeaways.
Anticipation Builds for 2016 Summer Olympic Games (Infographic)
JUNE 1, 2016
By age group, the figures are 74 percent for 18 through 25, 75 percent for 26 through 35 and 69 percent for 36 through 55. Woo high-achieving sports fans: Sports fans are driven to succeed. When developing your creative campaign, deliver a message that is about more than sports and reflects the diversity of fans. Facebook users are 1.4 44 percent of U.S.
3 Ways to Use Context From Twitter Profiles
JULY 5, 2016
The use of sports and religious terms were highest among the Spanish, while Germans cared most about travel. Target groups within groups: With the amount of context users are willing to share about themselves, don’t target too broadly. Demographic data is an essential element in social media strategy. After identifying a core audience, marketers can select a platform and start tailoring their campaigns. The problem is that demographic targeting is often too broad and not the most effective way to connect with audiences on social media.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
This might be a TV show (such as the #Bachelor ), a sports game (such as the #SuperBowl ), a political event (such as the #SOTU ), or even a tragedy, as we currently see after the earthquake in Nepal. You also see it specific to a group or theme such as #tbt, #flashbackfriday, and #ootd, or team- or brand-specific hashtags. Just like selfies, hashtags are so often used obtrusively.
How to Identify Popular Hashtags
JUNE 1, 2016
Hashtags are a great way of grouping a related conversation together on social media channels. sport). Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them. But… …if you use the wrong ones, you need to get off that path you are driving down. What are hashtags? Hashtagify.me. Summary.
How to Create High-Quality Content
FEBRUARY 12, 2015
needed to make friends and I thought the best way to do that was to take up a sport that would require me to spend a lot of time with groups of people. The training for long races is the same, no matter which sport you compete in. By Gini Dietrich In 2001, I trained for and ran my very first marathon. I had just moved to Chicago from Kansas City and didn’t know a soul.
The 5 Pillars Of Your Social Data Framework For An Olympic Strategy
JUNE 17, 2016
This August, 28 sports will be included in the Rio Olympic Games and fans from all over the world will be enjoying the second screen experience to be part of the party. Sports clubs, clothing brands, broadcasters, FMCGs and more have a bigger opportunity than ever before to use the social data around the Olympics to their advantage. Who Do You Want To Reach? Establish Your Baseline.
Fourteen Social Media Policy Must Haves
OCTOBER 29, 2012
I am not an attorney. I don’t even play one on TV (though I did really want to go to law school so I could be a sports agent, but that’s neither here nor there). That said, if a group of employees complains about a policy or procedure on their personal Facebook pages, the NLRB allows that. You have an employee handbook. But you haven’t told them how to behave online.
Facebook’s little secret…
AUGUST 20, 2012
Here’s one I wrote in January 2011 that continues to attract readers. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media.
The Most Popular Summer Blockbuster Movies in Social Media
MAY 24, 2011
According to their data Fast Five and Thor are far and away the most popular summer movies with each getting 38%+ of social media activity among the selected group of films: (click to enlarge). My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. Share of social media activity: Fast Five 38.46%. Thor 38.05%. Green Lantern 9%. X:Men: First Class 4%. Super 8 2.25%.
A Look Into Why People Share on Social Media
Ignite Social Media
JULY 13, 2016
Humans are social animals and the need to belong with groups is innate. We want to be a part of something greater than ourselves, whether it be a church, a sports team, or even just a group of friends. Social media sharing allows us to demonstrate the ways in which we belong to different groups (“The Rummage Sale is Saturday” or “We got a great first round draft pick!”).
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
By concentrating on these stories and integrating them across multiple channels, the brands winning on social during the Olympic Games are using it to connect with audiences on values that transcend sport and the products they sell. As a result, these groups are generating UGC and buzz, while the brand is building deeper emotional connections within important niche communities. fruit.
Think Like Zuck: 5 Business Success Secrets from the Great Leaders of Our Time
JANUARY 14, 2013
All of its most important innovations, such as the Wall, the News Feed, photo tagging and Groups, have come out of this sense of purpose. Partnerships might be with an individual, a company, or with the right investors: the best business leaders know that success is a team sport. Yet Zuckerberg “never wanted to run a company,” he said. Below are just some of the insights.
Twitter and Television: A Match Made In Heaven
JULY 23, 2014
Add sports into the mix, and I’m seriously embarrassed. A big part of why I enjoy TV so much is the camaraderie I get from tweeting along with the shows as they air. My bottom line: people are posting on social media while they’re watching TV, be it sports or scripted shows (or “unscripted” shows like “Survivor”). I have a confession to make.
Facebook Audience Optimization: Better Engagement and Insights for Pages
JANUARY 21, 2016
Provide better metrics to understand which groups of people engage and in what ways. People in this group are more likely to see your post. Sports and outdoors. However, avoid tags that are too broad like “Entertainment” or “Sports,” favoring subcategories instead. ” Note that they didn’t use the broadest “Sports.”
Health And Fitness Apps See 62% Increase In Usage In Last Six Months
The Realtime Report
JUNE 24, 2014
Flurry also reports that much of the growth in the health and fitness category is a result of a new group of consumers called “Fitness Fanatics:” mobile consumers who spend more than three times the average amount of time using health and fitness apps. Usage of health and fitness apps has grown exponentially since 2013.
50 Inspiring Tech Savvy Leaders Over 50
JUNE 5, 2014
Chief Content Strategist for Edelman (@EdelmanPR), AdAge columnist, LinkedIn Influencer and avid sports fan. Founder, Altimeter Group. You know what? I’m tired of hearing people say “I’m over 50, too old to understand this stuff” or similar balderdash. I’m over 50 and I get it, so can you! I’ve worked with and learned from some pretty amazing people who are just as old or older and way savvier than I am. It’s about the love of learning–among other things–that keeps us young. Follow them on Twitter, read their blogs. Beth Kanter. kanter.
Social Media’s NFL Week 1 Picks
SEPTEMBER 8, 2011
Before I get into the results for this week, I would like to invite you to test your picks against the formula that I listed above in my ESPN group. 2011 NFL Picks social media sports Lithium NFL Picks NFL Week 1 PicksI am not sure about you, but today feels a lot like Christmas morning to me. Like many football fans, I enter pools to pick the winners of each game. Green Bay – 16 .
Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
OCTOBER 18, 2016
He has had the pleasure of working with the digital teams at enterprise companies including Allstate Insurance, 3M, Toys R Us, Tyco, Zurich Financial, Avis Budget Group, Zipcar, CitiGroup, The New York Times and The American Red Cross. One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This is easy.
How To Manage Your Online Reputation By Using Google Alerts
JUNE 1, 2011
If you’re part of the second group, I strongly encourage you to consider using Google Alerts. While you are undoubtedly interested in keeping up to date on industry-related topics, local news or your favorite sports teams, one of the most relevant topics to you should be you. keeping tabs on your favorite sports teams. What is Google Alerts? Why should I bother?
Everyone Can Now Create Twitter Moments: Here’s All You Need to Know
SEPTEMBER 29, 2016
Moments were first released in October 2015, with Twitter and selected partners able to curate stories on a range of topics, including News, Sports, and Entertainment. Then, in August 2016 , Twitter opened Moments up to a broader group of influencers and creators, before beginning the public roll-out of the feature on September 28th. Twitter (@twitter) September 27, 2016. ZwtygXR47z.
MARCH 29, 2011
There is a sport, which is known by some, but perfected by few. The sport of #fakehashtaggery dates back thousands of years to 2009. This brings me back to the most exciting sport since Bulgarian Ratapult. Hashtags, when used properly, are very handy for group discussions. The pen is mightier than the sword”. Edward Bulwer-Lytton 1839 from ‘Richelieu’. digress.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
Sports memorabilia, carnival glass, stuffed animals, you name it. 15 super-users share their thoughts Communications Conversations asked this group of power-users to answer 5 simple questions about how they use Pinterest, how brands might leverage the platform, and the future of the social media site. People like to collect things. The site is beautifully designed and truly engaging.
Can Ottawa’s NBL franchise recover from a branding disaster?
MARCH 11, 2013
“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Groups would represent fans, sponsors, partners and other community influencers.
A Guide to Marketing on Tumblr
JUNE 14, 2012
Thanks to these functions, Tumblr has a social structure that allows you to connect with your target group on a level that can be hard to achieve on other blogging platforms. Try to find out how your target group are talking about you and re-blog content from other Tumblr bloggers who show your brand in the tone-of-voice and surroundings you want to convey. Tumblr’s functionalities.
Five Things You Need to Know About Planning a Media Event
NOVEMBER 24, 2014
Not only are you organizing a meet-and-greet for sports figures, CEOs, or celebrities, but you also get to partake. By Heather Thompson As a young communications professional , you learn many things about the job you just aren’t taught at a university. Especially if, like I did, you graduated with an English degree. Plus, you learn which tasks are your favorites. You know, Murphy’s Law.
Our Narrowing World View Is Not Facebook's Fault
MAY 22, 2016
You could just love the sports section of your local newspaper, but still whip through (and be exposed to) a bunch of headlines and issues in the world. You could dump everything from your homepage except for the sports (if that was your thing). Now, we're not just choosing sports, but people who only like the same teams that we do. Sports is the analogy that leads us to this much larger problem and realization. Don't blame Facebook for the type of content that we see. Facebook was accused of suppressing conservative news , and how it hits the newsfeed. Interesting.