Teamwork Is a Contact Sport
FEBRUARY 3, 2016
Yet, time and again, we read about or see examples to the contrary in our workplace or even ( gasp! ) in team sports. Social media interaction isn’t exactly a team sport. have yet to come across a “group tweeting” assignment! Twitter Google+ LinkedIn Teamwork Is a Contact Sport. There are good lessons to be learned from both of these statements. You can have a good idea.
A social media focus group in the 99-year old home of the Red Sox
AUGUST 1, 2011
So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better. would also gladly come back in for another focus group to chat with the team on social media.
Sharing and Collaboration
JUNE 10, 2013
Last week, my friend Jeremiah Owyang and the Altimeter Group team released a major study called The Collaborative Economy that drove this point home. Whether the business is B2B or consumer expensive investments can be made accessible to larger groups of customers though community-based economics. Businesses think they own their products and experiences. Go #Natitude!
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. What to do?
Copa América Centenario 2016 on Instagram, Twitter
JUNE 28, 2016
Argentina vs. Panama (group stage). Instagram Twitter #colombia #copa100 #CopaAmerica #copaamericacentenario #fifa #futbol #messi #soccer 2015 Copa América Chile @Argentina @copaamerica2016 Alexis Sánchez Angel di Maria Argentina Arturo Vidal Brazil Chile Colombia Copa América Copa América Centenario 2016 Dani Alves David Ospina Emoji emojis Ezequiel Lavezzi football Gary Medel Gonzalo Higuaín Hashtags James Rodríguez Javier Mascherano Juan Cuadrado Leo Messi Luis Suárez Panama Photos Sergio Leonel Agüero soccer Sports u.s. Dani Alves. Leo Messi. Arturo Vidal. Angel Di Maria.
Is the NFL Digging Its Own Grave?
JULY 31, 2014
Howard Bloom , a reporter for Sporting News, advises the brand to do more than change its disciplinary practices. His unswerving support of the Redskins name has been termed “defiant” by some sports reporters. James Brown , CBS newscaster, says: If […] the name is offensive to a group of people, then do the right thing and change the name. A guest post by Erin Feldman.
Sports Organizations Slow to Trust Bloggers
AUGUST 24, 2010
Sports, have upward of two million pages views daily and represent some of the Internet’s heaviest traffic, they rank far behind traditional media on trust and are the most likely group to be rejected (29 percent) for a press pass vs. traditional media (8 percent). Holton has worked as a sports journalist and as a communication director for a Triple A baseball team.
Can you pick NFL games better than Social Buzz can?
AUGUST 31, 2011
Each Thursday, I will post my picks to this blog and to my ESPN group. If so, I invite you to join my ESPN group. social media sports NFL NFL PicksIn exactly one week from today, the most exciting season on TV starts up. No I am not talking Real Housewives or Big Bootied Weddings, but the hard hits of the National Football League. Hope to see you there. Image - LostBob Photos.
How Average Players Use Twitter and a Human Voice to Become Social Media Superstars
Social Media Strategery
FEBRUARY 21, 2012
They don't speak in sanitized sports jargon ("we just took it one game at a time out there and gave it all we had"), they don't attempt to drive traffic to the team's website or sell merchandise, and they don't try to cultivate their "personal brands." They are, for better or worse, acting like themselves and talking to their fans on Twitter like they might talk with a group of their friends. Social Media bissonette mccarthy mlb nfl nhl social media sports TwitterIf you're like most people, you probably haven't. They're honest.
Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?
AUGUST 14, 2012
” For example: What stands out is not just that Pinterest is becoming a top source of links for a number of content sites but that the links tend to be spread out over a lot of different pages: This got me curious so I took a look at the Pinterest link figures in Google Webmaster Tools for a group of 60 popular sites in a variety of topical categories. Sports 6,687 1,500.
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
Consumer Product Goods. • Matt Ceniceros – Director, Global Media Relations at Applied Materials. • Philippe Borremans – Chief Social Media Officer at Van Marcke Group. • Jordan Williams – Manager of Digital Engagement at REI. • Bonin Bough – Global Director of Digital and Social Media at PepsiCo. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr. Here you go. Serious disconnect there.). Anyway, on to the list! link]. Share this on Bebo.
Anticipation Builds for 2016 Summer Olympic Games (Infographic)
JUNE 1, 2016
By age group, the figures are 74 percent for 18 through 25, 75 percent for 26 through 35 and 69 percent for 36 through 55. Woo high-achieving sports fans: Sports fans are driven to succeed. When developing your creative campaign, deliver a message that is about more than sports and reflects the diversity of fans. Facebook users are 1.4 44 percent of U.S.
The 5 Pillars Of Your Social Data Framework For An Olympic Strategy
JUNE 17, 2016
This August, 28 sports will be included in the Rio Olympic Games and fans from all over the world will be enjoying the second screen experience to be part of the party. Sports clubs, clothing brands, broadcasters, FMCGs and more have a bigger opportunity than ever before to use the social data around the Olympics to their advantage. Who Do You Want To Reach? Establish Your Baseline.
The Group Hug Effect
JANUARY 28, 2010
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Nathan Hangen @nhangen The Group Hug Effect 7 Warning: This post might sound negative, but it’s not meant to be. Like a Group Hug So what does that leave you besides an awesome support group? However, the job got done because of the group dynamic. Group hugs are great, but you’ve got to take that energy and run with it. It has to do with Twitter, blogging, and social media. Dominate it.
Mobile Visits Account for 40% of All Traffic for Publishers
NOVEMBER 11, 2014
On average, for the past six months (May-October 2014) mobile visits accounted for 40% of total site traffic for this group. Sports 38%. Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands.
Social Media Super Bowl: Which Team Has More Reach?
JANUARY 26, 2010
NFL analysts and sports writers now have two weeks to dissect the matchup, talk about players and schemes and come up with good storylines. Thanks, KD Kirk Dixon, Chief Learning Consultant, PRM Consulting Group (greater NYC area) Adam Sherk January 27, 2010 at 9:56 am Sounds good Kirk, will do. But I’m here to look at what really matters – which team has more reach via social media?
How to Identify Popular Hashtags
JUNE 1, 2016
Hashtags are a great way of grouping a related conversation together on social media channels. sport). Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them. But… …if you use the wrong ones, you need to get off that path you are driving down. What are hashtags? Hashtagify.me. Summary.
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
Looking at my 2011 posts, it is interesting that a sports topic got the top slot since that’s not a major focus for me. But several of my sports posts continue to drive traffic so maybe I’ll look for new ways to examine sports and social. Related posts: My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. Original idea! Thank You. Publishing
Social Media’s NFL Week 1 Picks
SEPTEMBER 8, 2011
Before I get into the results for this week, I would like to invite you to test your picks against the formula that I listed above in my ESPN group. 2011 NFL Picks social media sports Lithium NFL Picks NFL Week 1 PicksI am not sure about you, but today feels a lot like Christmas morning to me. Like many football fans, I enter pools to pick the winners of each game. Green Bay – 16 .
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
This might be a TV show (such as the #Bachelor ), a sports game (such as the #SuperBowl ), a political event (such as the #SOTU ), or even a tragedy, as we currently see after the earthquake in Nepal. You also see it specific to a group or theme such as #tbt, #flashbackfriday, and #ootd, or team- or brand-specific hashtags. Just like selfies, hashtags are so often used obtrusively.
How IndyCar Uses Social Media to Engage with Fans Worldwide
MAY 27, 2016
And now more than ever, the Digital Media team at IndyCar is using social media to bring fans closer to the action , and to help evangelize drivers, teams, and sponsors to ensure the long-term success of the sport. Our team is small compared to many professional sports leagues. We really pride ourselves on being a very accessible sport. . Photo: IMS Photo / Mike Harding.
How to Create High-Quality Content
FEBRUARY 12, 2015
needed to make friends and I thought the best way to do that was to take up a sport that would require me to spend a lot of time with groups of people. The training for long races is the same, no matter which sport you compete in. By Gini Dietrich In 2001, I trained for and ran my very first marathon. I had just moved to Chicago from Kansas City and didn’t know a soul.
Facebook’s little secret…
AUGUST 20, 2012
Here’s one I wrote in January 2011 that continues to attract readers. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media.
Facebook Audience Optimization: Better Engagement and Insights for Pages
JANUARY 21, 2016
Provide better metrics to understand which groups of people engage and in what ways. People in this group are more likely to see your post. Sports and outdoors. However, avoid tags that are too broad like “Entertainment” or “Sports,” favoring subcategories instead. ” Note that they didn’t use the broadest “Sports.”
Twitter and Television: A Match Made In Heaven
JULY 23, 2014
Add sports into the mix, and I’m seriously embarrassed. A big part of why I enjoy TV so much is the camaraderie I get from tweeting along with the shows as they air. My bottom line: people are posting on social media while they’re watching TV, be it sports or scripted shows (or “unscripted” shows like “Survivor”). I have a confession to make.
Fourteen Social Media Policy Must Haves
OCTOBER 29, 2012
I am not an attorney. I don’t even play one on TV (though I did really want to go to law school so I could be a sports agent, but that’s neither here nor there). That said, if a group of employees complains about a policy or procedure on their personal Facebook pages, the NLRB allows that. You have an employee handbook. But you haven’t told them how to behave online.
Can Ottawa’s NBL franchise recover from a branding disaster?
MARCH 11, 2013
“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Groups would represent fans, sponsors, partners and other community influencers.
Think Like Zuck: 5 Business Success Secrets from the Great Leaders of Our Time
JANUARY 14, 2013
All of its most important innovations, such as the Wall, the News Feed, photo tagging and Groups, have come out of this sense of purpose. Partnerships might be with an individual, a company, or with the right investors: the best business leaders know that success is a team sport. Yet Zuckerberg “never wanted to run a company,” he said. Below are just some of the insights.
The Most Popular Summer Blockbuster Movies in Social Media
MAY 24, 2011
According to their data Fast Five and Thor are far and away the most popular summer movies with each getting 38%+ of social media activity among the selected group of films: (click to enlarge). My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. Share of social media activity: Fast Five 38.46%. Thor 38.05%. Green Lantern 9%. X:Men: First Class 4%. Super 8 2.25%.
Health And Fitness Apps See 62% Increase In Usage In Last Six Months
The Realtime Report
JUNE 24, 2014
Flurry also reports that much of the growth in the health and fitness category is a result of a new group of consumers called “Fitness Fanatics:” mobile consumers who spend more than three times the average amount of time using health and fitness apps. Usage of health and fitness apps has grown exponentially since 2013.
[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
MAY 16, 2016
Our aims are to bring brand awareness to those who may not be familiar with what Porsche means as a brand, our heritage, and our motor sport history, along with model launches and other key events in our market. With that mix of two distinct groups in your target audience, how do you meaningfully connect with them both on Twitter? and China, covering all major social media channels.
50 Inspiring Tech Savvy Leaders Over 50
JUNE 5, 2014
Chief Content Strategist for Edelman (@EdelmanPR), AdAge columnist, LinkedIn Influencer and avid sports fan. Founder, Altimeter Group. You know what? I’m tired of hearing people say “I’m over 50, too old to understand this stuff” or similar balderdash. I’m over 50 and I get it, so can you! I’ve worked with and learned from some pretty amazing people who are just as old or older and way savvier than I am. It’s about the love of learning–among other things–that keeps us young. Follow them on Twitter, read their blogs. Beth Kanter. kanter.
Facebook Fan Page vs. Profile: Know the Difference
MAY 31, 2016
Non-friends can follow your profile for access to your public posts, but they will not be able to see anything shared specifically with friends or custom groups. While most Pages will display a blue badge, local businesses will have a gray badge to differentiate from celebrities, sports teams and other public figures. Fan Pages vs. Profiles. What is a Facebook Profile? Entertainment.
How To Manage Your Online Reputation By Using Google Alerts
JUNE 1, 2011
If you’re part of the second group, I strongly encourage you to consider using Google Alerts. While you are undoubtedly interested in keeping up to date on industry-related topics, local news or your favorite sports teams, one of the most relevant topics to you should be you. keeping tabs on your favorite sports teams. What is Google Alerts? Why should I bother?
A Deeper Look at the Twitter Metrics You Should Be Tracking
JUNE 7, 2016
They can be used for one-on-one conversations or between a group of users. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres. well-timed Tweet sporting a trending hashtag could give your engagement a boost. And why not? You Can’t Measure What You Don’t Understand. Get to Know Your Twitter Activity Dashboard.
Our Narrowing World View Is Not Facebook's Fault
MAY 22, 2016
You could just love the sports section of your local newspaper, but still whip through (and be exposed to) a bunch of headlines and issues in the world. You could dump everything from your homepage except for the sports (if that was your thing). Now, we're not just choosing sports, but people who only like the same teams that we do. Sports is the analogy that leads us to this much larger problem and realization. Don't blame Facebook for the type of content that we see. Facebook was accused of suppressing conservative news , and how it hits the newsfeed. Interesting.
A Guide to Marketing on Tumblr
JUNE 14, 2012
Thanks to these functions, Tumblr has a social structure that allows you to connect with your target group on a level that can be hard to achieve on other blogging platforms. Try to find out how your target group are talking about you and re-blog content from other Tumblr bloggers who show your brand in the tone-of-voice and surroundings you want to convey. Tumblr’s functionalities.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
Sports memorabilia, carnival glass, stuffed animals, you name it. 15 super-users share their thoughts Communications Conversations asked this group of power-users to answer 5 simple questions about how they use Pinterest, how brands might leverage the platform, and the future of the social media site. People like to collect things. The site is beautifully designed and truly engaging.
MARCH 29, 2011
There is a sport, which is known by some, but perfected by few. The sport of #fakehashtaggery dates back thousands of years to 2009. This brings me back to the most exciting sport since Bulgarian Ratapult. Hashtags, when used properly, are very handy for group discussions. The pen is mightier than the sword”. Edward Bulwer-Lytton 1839 from ‘Richelieu’. digress.
Five Things You Need to Know About Planning a Media Event
NOVEMBER 24, 2014
Not only are you organizing a meet-and-greet for sports figures, CEOs, or celebrities, but you also get to partake. By Heather Thompson As a young communications professional , you learn many things about the job you just aren’t taught at a university. Especially if, like I did, you graduated with an English degree. Plus, you learn which tasks are your favorites. You know, Murphy’s Law.
How to Write a Social Media Strategy in 9 Steps
FEBRUARY 22, 2015
Identify the pain points and the hopes/wishes briefly, the circumstances and backstory and any anecdotes you can glean (CEO wants a LinkedIn group, we had problems on Facebook, Instagram is really popular with our staff). lobby groups, new in a job, re-entering workforce after time off. Don’t ignore sport updates. Do you have to write a social media strategy for a client?
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
As the CEO and Founder at TalentCulture Consulting Group, Meghan connects talent with technology companies as well as being an accomplished speaker and author. Carrie is also active in community work, including work with tornado relief and local sports charities. making her the youngest CEO of a Fortune 500 company and one of just 20 female CEOs in that group. Stacey Acevero.
Get Off the Grid
APRIL 26, 2013
To be surrounded by nothing except the stunning wilds, untethered from the Internet, no cell phone, just an occasional group of people, most of whom don’t speak English or give a damn about me. Creating an off the grid zone is the privilege of the truly wealthy. I was at a sports marketing event recently. Patagonia winds whisper to me like it was yesterday. Ah, heaven. Deeply.