Most Social Media Ads Reach Only 5% Of Their Target Audience
The Realtime Report
APRIL 20, 2022
Most Social Media Ads Reach Only. Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences. However, Sotrender’s research shows that over 80% of ad sets analyzed had an audience saturation lower than 5%.
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