Let Qualitative Research Guide Your PR Programs
SEPTEMBER 20, 2016
Some PR experts tend to think of the qualitative method of research as unreliable due to the fact that the information is presented in words (scripts, audio and video recording of the interviews) rather than numbers. The more information you obtain from the research, the better your results! Here’s a guide to qualitative research. The secret?
LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?
NOVEMBER 5, 2015
A few weeks ago, LinkedIn announced that they were going to be rolling out some pretty big changes to their Groups feature. wrote about how the changes would likely impact associations on Mizz Information ; in short, here’s an overview of the new Groups features and what associations need to know about each: Member Approval in Standard Groups. Better Content Filtering.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
Keyword research is a fundamental part of content marketing. . Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The valuable insights offered by keyword research will inform your strategic process by identifying exactly what your customers want, need, and are concerned about. What to do?
TSU Has Started With Groups - Social Media
Social Media Network Marketing
AUGUST 15, 2015
When you submit your application you will choose the group type: Public, Closed or Private. Public groups are the only groups that will be monetized and a portion of the proceeds will automatically go to the group's affiliated charity. Group owners will be required to select an admin before the application goes into a queue. Please read the terms and conditions and understand them before submitting the application. 'We will be launching handfuls of groups periodically in order to test the system. TSU the Social Network has introduced tsūGroups.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc. Oh yeah.
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
And we focus far more on data and surveys than we do on qualitative market research. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group. There are many qualitative methods: focus groups, online discussion groups, in-person conversations and phone conversations.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 83% of B2B buyers research online before making a purchase.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. hours to 6.3
What is Market Research?
OCTOBER 18, 2014
Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. The main types of qualitative research are focus groups (e.g. Focus Groups.
How Social Media Has Become a Tool For Clinical Research
Techipedia: Tamar Weinberg
APRIL 7, 2014
The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale. Social networking gives sponsors and clinical trial coordinators the ability to target a vast group of e-patients. Target Specific Patient Groups.
Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
OCTOBER 18, 2016
Chris Pinkerton VP, Enterprise Development, Media & Research @ Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach. With this team, they are responsible for growing and maintaining our Enterprise Media and Research business across North America.
New Research Shows How to Engage the Mommy Mind
Convince & Convert
MARCH 30, 2016
Here’s a list of social insights into an average mom’s conversation on social: 59% of moms talk about infants more than any age group. Social Media Research how to market to moms influence marketing influence marketing research influencer data insightpool mom bloggers mommy mind new researchOne of those responsibilities includes purchasing goods for their families.
How to Use Facebook Questions as Research Tool
MAY 9, 2011
However, the new tool can also be very effective, when wanting to do some research among your fans. This research on Facebook can be used for demographic, psyshographic and market data as Facebook provides an inexhaustible universe of such information.Personally, I feel this is the most viable tool for small businesses that already have a social media presence.
The Ultimate Guide to Keyword Research
JUNE 20, 2011
This is known by many as Keyword Research. It is this keyword research that has allowed me to get 981,000 unique organic search visitors to a 3 month old website, grow blogs faster than I ever thought was possible and – more than anything – allowed me to be free from a boss and the 9-5 grind. I say this because I want you to understand how important keyword research actually is.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. Wowza! Wowza! Wowza! Wowza! Wowza!
An Overview of Bulletin Board Focus Groups
JULY 22, 2015
Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . Here is an overview of bulletin board focus groups and their advantages and disadvantages. Methodology of Bulletin Board Focus Groups.
A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?
The Realtime Report
AUGUST 29, 2012
Can social networks help with medical research? It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. The company recruited people using social media, and at Parkinson’s research conferences. ” The goal is to reach 10,000 participants, a much broader pool for genetic research.
MUST WATCH: The state of the internet and group-forming
JANUARY 22, 2011
I pointed last week to the latest Pew Internet research study about internet users and groups which found that the users most engaged with social media are also the most engaged in groups. According to Pew, American adults active in groups were asked about three potential reasons for being active in social or civic groups. research
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. Whether one agrees with conclusions of the research or not, it clearly has one important flaw: ignoring the connections between tactics.
Facebook Audience Insights: 5 Groups You Should Analyze
SEPTEMBER 25, 2015
If you’re a marketer, you need to do your research. Most Common Age Group is 25-34. Average salary group below $75k is below the Facebook average while every group above that salary is above the Facebook average. Advertising Target Groups. Let’s compare the composition of each of these groups… Demographics. Advertising Target Group: 1.
On Research, Measurement’s Oft-Forgotten Sibling
MARCH 22, 2011
However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. After all, research is what “strategic communications are supposed to be based on, right? Right.
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. How to do Facebook Marketing Research. Google on the other hand will probably come in even stronger in the next year or so on Big Data marketing research. Want to know how 11 million Australians will vote? Sort of.
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
Whatever the case then might be, it’s vital for brands to reach and engage with the right group of people to both expand their fan base and possibility of increasing in-store purchasing. It can help brands target towards the right group of people then affecting their personal networks through a strategy that takes different groups of social media users behavior into account.
New Research Finds the Curation vs Creation Sweet Spot
Convince & Convert
SEPTEMBER 6, 2011
Companies in this group focus very heavily on curation and rarely, if ever, link to their own content. Companies in this group employ a balanced strategy of content creation and content curation. Companies in this group link to their own content a majority of the time. It’s just awkward. This act of finding good content and sharing it is known as content curation.
MUST READ new Pew survey about groups on the internet
JANUARY 19, 2011
There is a brand new Pew Internet Research survey out called The Social Side of the Internet which is all about the impact of the internet on GROUP-FORMING. There’s lots of data in here about internet users joining groups, including associations. It is hard to underestimate the impact of social media and internet use on group engagement. As noted [.],
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. What did I miss?
Social Media On The Farm: Crisis Management, Market Research, Education And APIs
The Realtime Report
AUGUST 27, 2012
farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions. In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. drought12. Thinking why am I harvesting this stuff but moisture is 15%.
10 Tips to Be a Social Media and Digital Marketing Rebel
SEPTEMBER 7, 2016
Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They talk about differentiation and how to stand out from the crowd. They forget their core business and marketing goals.
Altimeter Report: the Convergence of Paid, Owned and Earned Media
JULY 18, 2012
Altimeter Group just released a report, written by Rebecca Lieb, Jeremiah Owyang, Jessica Groopman and Chris Silva, shedding more light on the evolutions in these areas. Converged Media Success Criteria – Source: Altimeter Group Read it and think even further and beyond media convergence or converged media. Easy, although media proliferation made it look harder.
The Rise of Digital Influence: From Persuasion and Passion to Action
MAY 28, 2012
In his Altimeter Group report, “ The Rise of Digital Influence ”, Brian Solis , looks at the dynamics of influence, how we often use it in the wrong away and how to develop a plan of action, spiced with several case studies. The Rise of Digital Influence View more documents from Altimeter Group Network on SlideShare. It can happen directly (persuasion) and indirectly. Cialdini.
28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
JULY 9, 2013
Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports. 1. Content marketers need to be empathetic, detail-oriented, and tech-savvy. However, agility may be the most important attribute of all. IBM Global CMO Study.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
Here are four key takeaways from this research for B2B marketers: • Sales people won’t disappear, but their role is changing, and many are struggling to adapt. Content Marketing Marketing Research Social Media Marketing b2b marketing digital advertising Heidi Cohen market research marketing statistics marketing to millennials Michael Brenner Rob Petersen Shelly Kramer Wendy Marx
How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm
NOVEMBER 20, 2012
This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands. Here is a summary of the main points: Organic Reach.
Don’t Ignore Social Media’s Research Value
Convince & Convert
APRIL 20, 2011
Equivalent Research Value. According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). Let’s say a company decides to use Facebook as a market research tool. That would be the equivalent of 230 interviews or roughly 78 focus groups. Consequently, by asking your Facebook fans to participate in your market research program, you are potentially generating $18,400 worth of equivalent research value. Quantitative interviews = $80.
Geoff’s Market Research Bulletin – 1st Edition
SEPTEMBER 20, 2011
In an effort to better serve readers with value added content, every month “Geoff’s Market Research Bulletin” will be sent to interested readers. The Bulletin encapsulates all of the new interesting market research studies over the past month that seem worth sharing in one place. Geoff’s Market Research Bulletin, September, 2011. Image by Robert Scoble.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
It’s a daily go-to tool for me as I’m researching a specific topic or looking for additional content to link to.” Filter and group search results, benchmark your brand against your industry peers, and view a range of KPIs including response rate, engagement rate and follower growth. Can also help with keyword research. Marketing Insider Group. ” — Comms Axis.
Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”
The Realtime Report
NOVEMBER 1, 2012
Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. ” Twitter is also useful for David May, MD, who looks to other doctors on the platform to offer their opinions and add to the discussion about the latest journal articles and research. “The Dr. Robert S.
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
Here are five key takeaways from the research below. It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. Or to accurately measure their results. Think small.
What the Rise of Sponsored Social Means for Your Business
Convince & Convert
DECEMBER 9, 2015
Carried out by The Right Brain Consumer Consulting and Halverson Group, the sixth annual State of Sponsored Social report revealed that consumers rate Sponsored Social as equally or more effective than all other forms of traditional and emerging media. Social Media Research marketing research marketing strategy new study social media research sponsored content sponsored social
Convergence is the Name of the Game for PR Pros of Tomorrow
AUGUST 2, 2012
The Altimeter Group just released ” The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media ,” which talks about how all three not only integrate, but how the affect the role of the PR professional. The premise behind this research is the same that Geoff Livingston and I discuss in Marketing in the Round. TV – 13 years.