Another chance to look at the social media universe, analyse the trends and make the strategies. feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. Therefore, it is good to note that 95% of the population is adult age group. witter’s age profile is again dominated by the 25-44 age group, accounting for over 60% of users. UK Facebook statistics. MORE >>

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Tumblr. MORE >>

This age group is 53% more likely than all U.S. adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. The majority – 51% – of millennial cell phone users access social networking sites via their mobile. The November 2012 Scarborough Research report, “ OMG! Social Media Statistics Millennials Scarborough Research social networking statistics49% had updated a status. 41% posted a picture. MORE >>

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Regional social media adoption patterns: Here are some brief take-aways from the report. The State of Social Media In The UK. MORE >>

Co-written with Kyle Mensing , an economics grad with a creative bent who is trying to merge business and social. Is this notion of opportunity cost sometimes the key to successfully determining the value and ROI of social media? Equivalent Research Value. According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). As companies start embracing social media they rightfully want to understand what they are getting for it. MORE >>