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How to Build and Maintain an Engaged Facebook Community Group

Social Media Strategies Summit

Another way to reach and engage audiences on Facebook is through Community Groups. What Is a Facebook Community Group (& Why Should You Care)? A vast network of connected individuals can set your group’s growth into motion. They formed Groups as a place for individuals with similar interests to converge.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.

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How Brands Can Benefit from Social Media Groups (#SMTLive Recap)

Social Media Today

During one of our most recent Twitter chats, we spoke with marketers about the benefits of and best strategies for managing social media groups. Here's what our friends on #SMTLive had to say.

Groups 207
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Tips for Executing LinkedIn Groups

Ignite Social Media

Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new opportunities to connect with their audiences. Laying The Framework for Your LinkedIn Group.

Groups 197
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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

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10 Tips for Navigating Negativity on Social Media

Social Media Strategies Summit

Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. Read on for our top tips on navigating negativity on social media. And, of course, don’t forget to share those guidelines via a pinned post or your social media bio.

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How “MeeMaw” Helped VDOT Northern Virginia Create a Highly-Engaged Social Media Community

Social Media Strategies Summit

One of the biggest challenges for government agencies on social media is humanizing their communications. This might sound like second nature to you as a social media professional, but it’s not obvious to everyone. “I I work with a group of engineers. And they, especially, want the human perspective.”