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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.

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How Brands Can Benefit from Social Media Groups (#SMTLive Recap)

Social Media Today

During one of our most recent Twitter chats, we spoke with marketers about the benefits of and best strategies for managing social media groups. Here's what our friends on #SMTLive had to say.

Groups 211
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Tips for Executing LinkedIn Groups

Ignite Social Media

Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new opportunities to connect with their audiences. Laying The Framework for Your LinkedIn Group.

Groups 197
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LinkedIn Shares Insights Into Public Group Posts Distribution

Social Media Today

A look at how LinkedIn's looking to improve its groups product.

Groups 192
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When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Social Media Strategies Summit

In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses case studies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences.

Campaign 221
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How Tagging Everyone in Your Facebook Group Can Help and Harm It

SocMed Sean

If you are a Facebook group admin and are struggling to reach your group members, you might explore the option of using the @everyone tag to get some attention. The post How Tagging Everyone in Your Facebook Group Can Help and Harm It appeared first on SocMedSean - Social Media Sean.

Groups 130
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X Adds Topic Tags to Groups to Help Improve Discovery

Social Media Today

X says that the tags will play a big role in deciding which groups are highlighted in related search queries.

Groups 188