Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media 224

Social Media Class Creative Commons Flickr 224

The Marketing Blog

DECEMBER 10, 2009

Home About In the Media Entrepreneurial resources Enterprise 2.0 35 pm Criticising Social Media ? Jump to Comments Criticizing social media ? Understand Social Media as a Philosophy and its application as a Culture. Criticising Social Media ? Conversations December 10, 2009.10:35

Social Media 138

Social Media Web 2.0 Startup Case Study 138

Dave Fleet

JANUARY 9, 2012

I’m looking forward to getting stuck into a bunch of books that have been on my “to read” list for a while – books like Humanize , Predictably Irrational , Here Comes Everybody , Empowered , Social Media ROI and the The Hunger Games Trilogy. Image: kwerfeldein on Flickr).

Social CRM 304

Social CRM Flickr ROI Review 304

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Review 152

Review Social Media Marketing Handbook 152

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Bare Feet Studios

MARCH 29, 2011

Both are targeted to the newbies who are thinking about social media use. The Nonprofit Social Media Decision Guide (PDF). ROI Examples for Nonprofits. How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change (from my friend, the amazing Beth Kanter. MarylandZoo.tv.

Social Media 93

Social Media Flickr Class Upcoming 93

Kikolani

NOVEMBER 3, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Something for everyone, from blogging to social media, landing pages to squeeze pages, increasing conversions vs. conversion killers, design, and more! Social Media.

Analytics 105

Analytics Conversation Social Media Google 105

Waxing UnLyrical

JANUARY 20, 2015

Image: Manitoba Coupon Maven via Flickr, CC 2.0. What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? 5 Measurements for PR ROI. Social Media Measurement for Pragmatists.

Metrics 100

Metrics ROI Consultant Flickr 100

Atom Thought

NOVEMBER 26, 2008

Vinukumar Ranganathan is posting almost live pictures of the scene right from the beginning of the impact, on flickr: [link]. Social Media Experiment by Ford Fiesta! CrowdSourcing- The New Social Media Mantra to Sell Better! Social Media Marketing and RoI Recession?

Social Media 100

Social Media Crowdsourcing Wikipedia Embedding 100

Dave Fleet

JANUARY 17, 2011

Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization – Olivier Blanchard. Image: kwerfeldein on Flickr). The New How: Creating Business Solutions Through Collaborative Strategy – Nilofer Merchant (via @melissa_ful ). Change By Design (via @melissa_ful ).

List 382

List Banking Flickr ROI 382

Proactive Report

FEBRUARY 21, 2010

It’s been a very busy social media week in LA. On Thursday I went over to Hollywood to speak at the Entertainment Publicists breakfas t workshop on social media and then hared back to Pasadena for Social Media Club, San Gabriel Valley. What’s the ROI? Image Credit: Haiko on Flickr.

Social Media 97

Social Media Case Study Travel Study 97

Waxing UnLyrical

FEBRUARY 2, 2015

Image: Auntie P via Flickr, CC 2.0. Social Media Measurement Standards – Everything You Need to Know. Three Fundamentals of Great Social Media Measurement. Three Fundamentals of Great Social Media Measurement. The Five As of Social Media Measurement.

Metrics 100

Metrics ROI Consultant Microsoft 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

I’m taking two seminar courses at school this term, and they each resemble a particular form of social media. Tagged as: blogs , college , forums , law school , seminars , social media , vbulletin , wordpress { 2 trackbacks } What Can I Do For You, Commentators? | is to web 1.0.

Social Media 189

Social Media Class Forums Microblogging 189

Proactive Report

JULY 15, 2010

According to Google Insights for search there is a rapidly rising interest in social media strategy. And rising right along with it are searches for social media training. San Francisco, Washington DC and New York City are the top three locations for searches on social media strategy. United States.

Social Media 72

Social Media Strategy Training Flickr 72

The Marketing Blog

DECEMBER 24, 2009

Home About In the Media Criticising Social Media ? Preventing Social Media Spam December 25, 2009.9:00 Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Waxing UnLyrical

JULY 31, 2011

And they run the gamut from web changes to sound bite addiction to, yes, social media “heresy.&#. Calculate your blogging ROI in 9 steps , by Jay Baer. And also read Jen’s post carefully (as well as Jason’s), because it’s true, not every small biz needs a social strategy. postlink%%.

ROI 125

ROI Flickr Conversation Influencer 125

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. Image: Kemp Edmonds via Flickr, CC 2.0

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

JULY 17, 2011

Social media and ROI – a little bit of clarity , by Olivier Blanchard. Image: Teia 2010 via Flickr, CC 2.0. I also think it’s probably easier for AOL mobile-execs to get TechCrunch’s attention since they’re sister companies, but it’s still a smart idea. Vagina marketing , by Davina Brewer.

ROI 172

ROI Flickr Education Mobile 172

Waxing UnLyrical

JULY 12, 2011

John Trader says that Measure What Matters by Katie Paine, is on his list, as is Social Media ROI by Olivier Blanchard. Image: Abraham Lincoln’s Photography via Flickr, CC 2.0. [Ed: We also discussed summer reading lists. To read the entire chat transcript, just follow this link.

Klout 173

Klout Journal Flickr ROI 173

Techipedia: Tamar Weinberg

JULY 21, 2009

With social media — or quite frankly, the existence of the Internet, any misstep you make in your personal dealings with others can become public. Social media is social. We’re starting to use search — and social media — as our recommendation engines.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Social Media Strategery

AUGUST 22, 2013

Image courtesy of Flickr user vasta. You’ll learn about laws governing social media. You’ll learn how to use social media for yourself. You’ll learn how social media is being integrated into areas beyond just marketing and PR. You’ll learn from brands who have made mistakes.

List 131

List Class ROI Sports 131

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 157

Social Media Radian6 Strategy SM2 157

The Realtime Report

APRIL 16, 2014

At the turn of the decade, Facebook and Twitter were the two giants in social media. Only time will tell what these new ad-rollouts mean in terms of dollars and cents; however, they most definitely illustrate the untapped potential when it comes to social media and small businesses. Image via Flickr.

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth. Being able to measure and assess influencer marketing ROIs accurately (44%). Image: Geoff Livingston via Flickr, CC 2.0.

Influencer 100

Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

APRIL 14, 2011

whether ROI can be anything other than a quantitative term. [Ed: CommAMMO Q2: ROI is a financial term. On Q2 – ROI (his self-proclaimed bête noire) @AlanChumley carried the water, and @Gnosisarts sloshed it around some, while others tossed in their cups too: CommAMMO Q2: ROI is a financial term. Good grief!].

ROI 173

ROI Metrics Tourism Reputation 173

Waxing UnLyrical

AUGUST 4, 2011

All people relate to one another on some level – who doesn’t want to remove stains easily, save time, look great, get free stuff, have expensive stuff, find cheap stuff, find quick fixes, get low car insurance, lower gas prices, have clean hair, save money, get a great job, increase ROI? Image: Ed Schipu l via Flickr, CC 2.0.

Insurance 240

Insurance Price Campaign Flickr 240

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? The Great Social Media Traffic Debate: Niche or General Networks?

Social Media 100

Social Media StumbleUpon SEO ROI 100

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. pts Settings.

Postrank 150

Postrank ROI Class Tourism 150

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. The team has a lot of photographs on Facebook (and also some on Flickr). Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Social Media Marketing

MAY 7, 2010

We often talk about social media ROI being measured differently. Photo credit: raneko (Flickr). These are different behaviors and we should be applying new and different measurement standards, right? One of my favorite demonstrations of this is K.D. Paine's legendary acronymn HITS = How Idiots Track Success.

Sentiment 165

Sentiment Flickr Metrics ROI 165

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Engage your customers directly via social media and mobile initiatives, and Web 2.0 I will take full advantage of Social Marketing and enhance the social media strategy for my hotel in 2010.

Hotels 85

Hotels Tourism Travel Social Media 85

Bare Feet Studios

MAY 18, 2009

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy > Twitter ROI – Is it Too Popular?

ROI 40

ROI Twitter Upcoming Energy 40

Talkwalker SM

MAY 12, 2016

But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business , especially with social media changing the game when it comes to measuring the reach of a brand or logo. We’ve previously written about how brands can get some idea of sponsorship ROI through using text-based social listening.

Sports 60

Sports ROI Metrics Social Networking 60

Proactive Report

AUGUST 28, 2010

So where is the ROI in this kind of PR? Telling stories that raise brand awareness and reach niche markets with value-add content that actually connects with people and moves them to a desired action – that gives ROI. Image Credit: Beck Tench, Flickr. Image Credit: Beck Tench, Flickr.

Brands 95

Brands Content ROI Flickr 95