Waxing UnLyrical

JULY 16, 2014

I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

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Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

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Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? It’s well known that images click on social media. But sourcing images for social media isn’t always straightforward. Especially if an image is used for social media marketing. Bonus: Get the always-up-to-date social media image size cheat sheet.

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Dave Fleet

JULY 26, 2010

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. Social Media Guidelines.

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Firebelly

JUNE 4, 2010

Digitalia | Indianapolis Social Media Marketing « Jakes Take: Fresh Logos, Fresher Coffee | Main | YouTube Tuesday: I Can Make You Go Viral! » June 04, 2010 Flickr Friday: Sexist Profiling on Twitter Heres an interesting look at a breakdown of the several different Twitter user types. Its kind of sexist really.

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agora pulse

AUGUST 7, 2019

You need visual content for blog posts, social media posts, thumbnails for videos, slideshows, ads … and so on. So, where can you source free images for your social media? Although these are great sites, I delved deeper to see whether I could find more quirky, less-trafficked resources for social media images.

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Dave Fleet

JUNE 16, 2011

My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means. The exception: online startups?

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Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

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Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. The prime target at this stage is to create a social media presence. Similar Posts: How to Measure Your Social Media ROI [Infographic].

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Waxing UnLyrical

MAY 29, 2012

Image: keysi via Flickr, CC 2.0. And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. I did a Flickr search for Manwich and got over 1,500 results! Manwich: A Case Study on Social Media Listening. You knew this day would come.

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Waxing UnLyrical

AUGUST 23, 2013

Image: richardghawley via Flickr, CC 2.0. Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media. And you need to as well.

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Ari Herzog

SEPTEMBER 14, 2010

Others wrote me they appreciated my friend request despite being unfriended in the past, which goes to show people use social media differently. Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? Understand Social Media in 3 Words.

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Dave Fleet

DECEMBER 20, 2010

They also look to backup their photos on Flickr, as people realize that site may not be a sure thing after all. These two situations serve to reinforce a point I often make nowadays: Third-party social media tools have many advantages. However, you don’t own them. In short, you don’t control them.

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Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Image: Bryn Salisbury via Flickr, CC 2.0. With that in mind, here are my top five tips to help you avoid some common social media errors.

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Mindjumpers

NOVEMBER 18, 2010

Boye web-conference in Aarhus Denmark in search of interesting social media case studies. Whereas the first demonstrated how a small cupcake business has embraced social media in terms of marketing, this post will concentrate on how a major charity organisation uses the various platforms to raise funds. The Haiti Case.

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Waxing UnLyrical

NOVEMBER 30, 2012

Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S

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Firebelly

OCTOBER 16, 2012

Social media haters are familiar to those of us who do social media on a regular basis. These are the people who, for whatever reason, aren’t just content to never use social media, but think that everyone else is a raging lunatic for even using it. The IT Guy. Call him “Son of Curmudgeon.”

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Mindjumpers

JANUARY 10, 2012

Another chance to look at the social media universe, analyse the trends and make the strategies. Last.fm, Bebo and MySpace continue their steady decline, while image-sharing site Flickr maintains its user base of around four million. 2012 Social Marketing & New Media Predictions [White Paper].

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Waxing UnLyrical

APRIL 23, 2013

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. This format makes it inevitable that we will not always get the big picture purely from social media. Quit using social media?

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Waxing UnLyrical

AUGUST 1, 2012

The points he tweeted back basically amounted to just one: social media cannot be used to sell anything, so why deceive people with tips to help them do that? I’m not a social media evangelist, and I’m very cautious about how I engage in this space. Photo credit: havi , courtesy Flickr, CC 2.0.

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Harp Interactive

NOVEMBER 2, 2009

What are the top five things beginners should know about social media? The question was asked in one of the social media groups that I belong to on LinkedIn: “I’m giving a speech for … and would like to know five hot topics you think. ISMA Certified Social Media Marketing Specialist for Harp Social.

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Waxing UnLyrical

OCTOBER 12, 2012

“Real” people don’t “do” social media like we do. By “we,” I mean people like you and I (or, at least, like I used to be), who are on social all the time. Image: Lanzen via Flickr, CC 2.0. 10 Observations on “Real” Public Relations and Social Media.

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Waxing UnLyrical

JUNE 27, 2012

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. According to a Mckinsey report , social media enables a consumer’s decision-making journey. Image: iambents via Flickr, CC 3.0.

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Adam Cohen

MARCH 30, 2011

How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success is NOT: …getting a celebrity to retweet a post.

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Mindjumpers

AUGUST 31, 2011

Tweet We are all at least knee deep into social media now while some of us are waist high, the rest have fallen head long in the world of social media. This got me thinking that maybe it’s also good to use social media for reporting live events. Tips On How To Gain More Impact In Social Media.

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Harp Interactive

JANUARY 12, 2011

Backing up your social media information is helpful for personal use and a no brainer for any business with an active social presence! The good news…backing up your businesses social media accounts can save time, stress and potentially lost business, plus it’s simple and in most cases, costs nothing!

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Waxing UnLyrical

JANUARY 10, 2012

If you work as a social media manager or online community manager you see these all the time … negative comments. The occasional complaint from a customer is inevitable, especially since social media has removed the filters that traditionally barred people from getting their views heard by the public.

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Waxing UnLyrical

OCTOBER 13, 2011

If you are reading this blog, chances are you don’t need to be told about the merits of social media. Social media just changes the way these things happen … and how fast people are punished by the marketplace if they don’t do it effectively. Image: Pink Ponk via Flickr, CC 2.0. It is ubiquitous.

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Waxing UnLyrical

JULY 28, 2011

Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. Community conversations led to one of my favorite posts yet (and, I think, yours) on social media barfshiners.

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Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Technology.

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Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search.

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Waxing UnLyrical

MAY 12, 2011

Image: dj0ser via Flickr, CC 2.0. It was my reaction to seeing a spate of social media status updates that came across (granted, to me) as overly-inspirational or doggedly in the pursuit of convincing everyone else that, “Gee, folks, I have SUCH a great life, LOOK at me, I’m super-duper-califradgilistically-awesome!

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Adam Cohen

JUNE 8, 2010

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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Waxing UnLyrical

JULY 31, 2012

Would you agree that social media is faster than seismic waves? To me, this incident exemplifies how badly we are hooked on social media. That said, is social media all that bad? Multiple instances in the recent past tell us that social media platforms like Twitter and Facebook have become lifesavers.

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Waxing UnLyrical

SEPTEMBER 28, 2012

So given that you have already interacted via social media, I don’t think it’s too much to say, “I’d love to learn a little more about <your company>… would you have 20-30 minutes for me to say “hello” to you in person over coffee? Image: naunasse via Flickr, CC 2.0.

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Mindjumpers

MARCH 7, 2011

Tweet Memolane – “Your Time Machine for the Web” – is a new social media tool, which captures your entire online life in one timeline, so you can easily travel back in time and relive great memories. In the bottom of the screen, you use the timeline to step back in time and relive various events etc.

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Firebelly

APRIL 2, 2012

Here are 5 must-reads on April Fools’ Day and social media that we don’t want you to miss. Flickr’s April Fool’s Joke Gives Us A Whole New Appreciation for Megapixels. The Internet Has Killed April Fools’. By Alexia Tsotsis The Internet has killed April Fools’.

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