Techipedia: Tamar Weinberg

JANUARY 11, 2012

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. A possible downside is difficulty integrating with other marketing activities. The normal response is, HELP! Then, I’ll review your best SMM support options.

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

APRIL 17, 2012

Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. Market your video. But where do you start?

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

AUGUST 31, 2011

So what’s my recommendation to entrepreneurs and marketing professionals who are looking for an awesome launch? Almost every marketing campaign tracks the 3 metrics (pageviews, registered users and converted paying customers), but I get a sense that engagement of users instead of paying users was a far better metric to track during beta.

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Let’s take a look at the similarities. Thankfully, now I am.) No doubt, it will be hard at first.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

In other words, they have more to worry about than trying to keep up with the latest and greatest marketing tactics. As early as seven years ago, hiring a marketing department was fairly simple. Marketing in today’s world is a little bit like being on a roller coaster. and the interview was over. and the interview was over.

Marketing 162

Marketing Insurance Directory SEO 162

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media customer service is a form of marketing…marketing the company as a friendly, customer-obsessed organization. There may be individual stories about people getting their phone service back up quicker because of SM but that too is just more marketing dollars at work, not customer service dollars.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us. Supporting their social network feeds shows them that you are also in support of all of their efforts to get more traffic and followers. You want to meet them where they hang out. Like this post?

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

The SXSW Twitter feed helped many communicate with each other and even allowed for individuals to meet for the first time. Twitter as a marketing tool. My opinion has not changed much since I wrote about Twitter’s ability to market products in March. Twitter as a feed reader (for more important feeds).

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

OCTOBER 11, 2011

Have you ever followed someone who you thought was a great marketer, PR pro, or other industry “expert,” only to find out they may not be the person you thought? You don’t want to annoy the people in your Twitter stream or Facebook news feed. Sometimes it works, and other times it becomes a complete disaster. Like this post?

Social Media 241

Social Media News Industry Feed 241

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has instigated a leveling effect on marketing. While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Alert: This list is not exhaustive. Over repetition. Over diversity.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. On the other hand, when I had a product question about a Kodak Zi6 a few months ago, I took it to my Twitter feed and a Best Buy based in Danvers, MA came to my aid, offering troubleshooting advice and tips! Like this post?

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

With the huge number of communication channels available including emails, websites, and iPhone apps plus the ever-increasing number of social media channels such as Twitter, LinkedIn, Facebook Google + and YouTube, it is no wonder that maintaining consistent branding has become somewhat of a challenge to the digital age marketer.

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. What it means for marketers looking to increase click-throughs is that they should be hiring authors with a high rank who post content at pages with a high rank. The Old Model. Conclusion.

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Submitting RSS feeds to the sitemap will also carry a lot of SEO value since Google and Bing love RSS feeds. Harrison Jones is an SEO Analyst at Straight North – a full-service Chicago marketing and web design firm. Harrison writes frequently about link acquisition, SEO, and video marketing. Like this post?

NoFollow 198

NoFollow How To SEO Engineering 198

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

The most respected number that researchers have come up with comes from the social media marketing platform company Vitrue. The company’s findings were based on impressions (the equivalent of one ad view) generated in the Facebook news feed, and this data was collected from about 41 million fan pages. per year. Like this post?

Facebook 172

Facebook Study Small Business Nielsen 172

Techipedia: Tamar Weinberg

MARCH 27, 2012

Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. Social media can indeed provide a time- and cost-effective way to conduct market research. But it’s rare to see such fan love on Facebook and Twitter. Why is that? Another nice perk of being kind! Give Props for Giving Props.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

Growth means that the network has reached enough mass that businesses and marketers have taken note. At this stage, people start using these networks for commercial purposes, such as business networking, sales promotion, customer relationship management, and general marketing. How can social media benefit your business? Like this post?

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

In September 2006, after Facebook had nearly 10 million members, the News Feed was announced, which the team had been working on for almost a year. Nearly 10% of Facebook’s membership protested by joining other groups demanding that Facebook shut down the News Feed. Photos by Shutterstock. Like this post?

GPS 217

GPS Privacy Findability Report 217

Techipedia: Tamar Weinberg

JANUARY 24, 2012

Take the time to learn which features to use and which to ignore because they don’t fit your strategy, or your market. Remain Committed to Your Target Market. BizSugar’s target market has always been — and remains— small businesses and entrepreneurs. Work on Building a Community. A community does not build itself.

Small Business 200

Small Business WordPress Communities Content management systems 200

Techipedia: Tamar Weinberg

JANUARY 12, 2011

There are also meetings with the members of the communications and marketing teams and members of the game development team. I subscribe to a number of feeds and newsletters as well. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

OCTOBER 2, 2015

I still find myself being thrown in a marketer’s camp. I wrote a bestselling book on social media marketing, and that is what I became known for, though social media marketing is already dead. This means I’m still perceived as a key marketer. Marketing people, this is all on you.

Comparison 100

Comparison Social Media Sports Social Networking 100

Techipedia: Tamar Weinberg

JULY 10, 2012

Content has become an important part of online marketing. Focus on Your Target Market. One of the keys to successful content is the focus on your target market. One of the keys to successful content is the focus on your target market. What do visitors to your site want? It can’t always be about the sale, either.

Sites 185

Sites Content How To Engineering 185

Techipedia: Tamar Weinberg

OCTOBER 13, 2010

Simon read my how to use Facebook for business and marketing post and felt compelled to let me know via email that I should check out his site and read his past blog posts to find posts to link to! Read more about The New Community Rules: Marketing on the Social Web , a primer to social media marketing. Photos by Shutterstock.

Communities 269

Communities Social Media Influencer Social Networking 269

Techipedia: Tamar Weinberg

APRIL 24, 2012

How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? This post will talk about how to set up lead tracking on your site, take the guesswork out of your marketing, and help you get more, high quality leads. Phone Conversions. Simple Phone Tracking. But that’s another post!

Adwords 155

Adwords How To Module Aggregator 155

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. SEO is an extremely complex Internet marketing discipline, involving a great many moving parts – parts that are constantly changing, as I just said. This is a guest post by Brad Schorr. But can they deliver?

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

Often, people are surprised that I migrated away from marketing to customer experience. Here’s the truth of why that happened: so many people enlist in marketing to acquire new users, but don’t give a rat’s ass about customer retention. I consider myself a former marketer. Throw marketing out the window.

Products 100

Products How To Buy Cost 100

Techipedia: Tamar Weinberg

OCTOBER 4, 2011

” In a very noisy online world, your goal is to inspire your market to sit up and take notice of you. Engaging stories remind your market you’re human, not just a typing robot in this vast online universe. Amy is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies. Effect change.

Social Media 195

Social Media How To Authentication Social Bookmarking 195

Techipedia: Tamar Weinberg

AUGUST 21, 2012

Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. You can follow Tim on Twitter or on Facebook. [ How to Create the Perfect Facebook Fan Page, 2012 Edition is a post written by Tamar Weinberg. ]. Like this post?

Facebook 274

Facebook How To Drupal MySpace 274

Techipedia: Tamar Weinberg

AUGUST 11, 2011

Internet marketers, PR pros, tech journalists, etc.), Most of my circles (friends and followers in non-Goggle+ speak), are marketers, PR pros and tech journalists, so it might be skewed, but it seems as if most are only talking about Google+. But I think this is a feature non-marketers have been craving. Shiny New Toy.

Google 177

Google Hitwise Social Networking comScore 177

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Perspective is so important in determining true influence, and there is no platform on that market today that can even partially account for the differences in strategic location and context to make influence mapping something to bank on. Did you know that 72 million Moons can fit within the Sun? Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

JUNE 19, 2012

3dcart Software Forums : As one of the leading shopping cart software platforms on the market, 3dcart prides itself on customer support. The company works with small business internationally to keep online retailers running efficiently while offering them high-value marketing tools. Like this post?

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

APRIL 10, 2012

This is a guest post from Andrew Knibbe, Marketing Manager at Flippa. sites about internet marketing usually go for lower multiples than sites about sports) as well as any risk factors identified as part of the due diligence activity. Scroll down for a special offer from Flippa! Still unsure about a valuation? Like this post?

Buy 140

Buy How To Sites Banking 140

Techipedia: Tamar Weinberg

MARCH 20, 2012

How to do that varies by industry, but this probably means you should have a developed email marketing program, an active Facebook page, and a phone number with great customer support people answering it. Do you have a dedicated team member to serve as an industry expert to the marketing team? Like this post?

Advertising 172

Advertising Questions CPA ROI 172

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

There’s something to be said for social media’s role in market research and more direct connections between consumers and producers. And you don’t have to invade your market’s personal networking space to do it either. Sell Through Social Media. Is conversation and relationship-building important? Absolutely.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Many online marketing analysts predict that representation on sites like Facebook is quickly becoming just as important as a website for one simple reason. Consider personal branding. Next Steps.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

MARCH 1, 2011

While social media has evolved into a lot of other things, such as a great marketing tactic, an amazing customer service tool, and even helps with content sharing and discovering, it’s maintained many of its important values which make it seem a lot like any great friendship. Like this post?

Social Media 234

Social Media Crowdsourcing Survey Communities 234