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Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers

Adam Sherk

So what’s a lifestyle site covering things like food, fashion or home to do? I’d given Yahoo! Take a look at some recent tweets: Crafts of all types are buzzingon @ Yahoo including “paper crafts”, “kids crafts”“duct tape crafts,” “4th of July crafts”. — Yahoo! — Yahoo! — Yahoo!

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Facebook Interest Targeting: How Your Profile is Targeted (The Good and Bad)

Jon Loomer

Shopping and Fashion. I’m sure I used Yahoo! products 10 years ago, but targeting me now for Yahoo! Business and Industry. Sports and Outdoors. Travel, Places and Events. Technology. Hobbies and Activities. Food and Drink. Fitness and Wellness. Family and Relationships. Lifestyle and Culter. Removed Interests. Messenger.

Yahoo 191
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Facebook Interest Targeting: How Your Profile is Targeted (The Good and Bad)

Jon Loomer

Shopping and Fashion. I’m sure I used Yahoo! products 10 years ago, but targeting me now for Yahoo! Business and Industry. Sports and Outdoors. Travel, Places and Events. Technology. Hobbies and Activities. Food and Drink. Fitness and Wellness. Family and Relationships. Lifestyle and Culter. Removed Interests. Messenger.

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Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

Tweet So, a rumour says that Yahoo is shutting down Delicious … or not. David Armano says that 2010 was the year that you went where the people were; 2011 will be the year where social functionality makes websites fashionable once again. If resources permit, incorporate multiple sites into your approach. Own your hub.

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Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

Fashion and Beauty is also doing well compared to many categories although I expected those sites to be closer to Food and Home. Fashion & Beauty 99,050 3,455. Fashion & Beauty 544,974 6,964. Yahoo News Syndication: Attribution Links Not SEO-Friendly. Average Links Average Linked Pages. Food 612,238 12,886.

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Basically it’s the big brand version of an old fashioned link exchange. Yahoo News Syndication: Attribution Links Not SEO-Friendly. Such links are not technically sponsored links because they are not paid for. But there is a business relationship involved so they are not editorial links either.

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The Best Job in Social Media

Convince & Convert

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. Yahoo bought Tumblr last week, triggering a lot of talk about the blogging content site. Tumblr will continue to be successful if Yahoo allows it to because it is so photo-driven.