Ignite Social Media

APRIL 17, 2020

As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift. Personal Communication.

Social Media 106

Social Media Marketing Retail Energy 106

agora pulse

APRIL 30, 2020

For a few months, we members of Agorapulse’s Marketing team had a week in April circled on our calendars for our in-person work retreat. Our CMO, Michael Angiletta , had the challenge of converting our real-life event into a virtual retreat and also of making sure the Marketing team’s enthusiasm didn’t wane.

Marketing 114

Marketing How To Survey Team 114

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Template 167

Template Templates Trends Content 167

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. So here is my take …. Share this on Reddit. Stumble upon something good?

B2B 198

B2B Social Media Marketing Survey 198

Keyhole.co

OCTOBER 10, 2023

The goal of sentiment analysis is to mine available data from surveys, reviews, news stories, customer service exchanges, and social media posts/comments and determine whether the sentiment from these interactions is positive, negative, or neutral. Here’s a look at the most common methods of sentiment analysis utilized by brands: 1.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 100

Examples Template Templates How To 100

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 106

Process Sentiment Analysis Applications 106

Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. Conduct user research and surveys via chatbots.

Tools 136

Tools HootSuite Price Template 136

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Absolute PA

APRIL 11, 2014

That means, you can make a profound connection through your marketing, and provide them with the solutions to their deepest desires and wants through your products and services. ( And, they mostly use tools that you’re probably already using to market your business on the internet. Online surveys.

Tools 94

Tools Survey Marketing How To 94

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. A content calendar is a framework used to effectively manage your content marketing program.

Content 81

Content Collaboration Project Template 81

Sprout Social

MAY 20, 2021

Employee feedback surveys. That’s why employee feedback surveys matter. That’s why employee feedback surveys matter. From quick pulse check-ins and exit surveys to annual assessments, regularly surveying workers should be a top priority. Think of eNPS as a sort of subset of employee surveys.

Engagement 127

Engagement Survey How To Collaboration 127

Convince & Convert

APRIL 24, 2012

I’m sitting across the desk from a professional and confident marketing executive. He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left to cover…his content marketing plan. We’ve discussed the benefits of social business.

Content 132

Content Case Study Marketing Survey 132

Oktopost

JUNE 4, 2020

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization.

Policies 146

Policies Social Media Guidelines Sentiment 146

Buzz Marketing for Technology

OCTOBER 26, 2011

There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. Yet, there is an answer.

Data 194

Data Social Media ROI Survey 194

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Send them a survey asking for feedback and input. Guest post by Sean McGinnis.

Adwords 278

Adwords SEO Compete Analytics 278

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

Marketing 87

Marketing How To Authentication Discount 87

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. This has made producing social media content a top priority for 95% of B2B marketers. Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing.

ROI 52

ROI B2B Social Media How To 52

Oktopost

MARCH 20, 2021

Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking isn’t prescriptive.

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

MARCH 8, 2023

In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Humanizes your brand There’s a reason why 42% of marketers hire creators for unboxing or reveal content. This way, you have one document, presentation or recording to share as you expand your talent pool.

Video 90

Video Film Content How To 90

Razor Social

APRIL 2, 2019

As a marketer, I’m sure you know that this process could be a whole lot faster. Frase is a very useful tool to help content marketers streamline the process of researching and creating content. 81% of leading marketers agree that machine learning will be critical for personalized experiences along the customer journey.

Research 64

Research Tools Content Curation 64

Social Media Strategies Summit

NOVEMBER 30, 2020

Typically, people on Instagram are engrossed in documenting and peacocking every aspect of their lives — and watching others do the same. As a digital marketer, you want to benefit from everything this platform has much to offer. Brands can maximize revenue by incorporating sales campaigns into their social media marketing strategies.

Products 163

Products Instagram Brands How To 163

agora pulse

OCTOBER 8, 2019

If you’re a marketer, how can you coordinate employee advocacy for your brand? 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. Having an online document means it can be updated at any time as opposed to a printed document that may become out of date.

Social Media 84

Social Media Guidelines Hashtag Training 84

Oktopost

NOVEMBER 4, 2019

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. Marketers have realized that chatbots can do much more than field frequently asked customer service questions. The bot building process is well-documented on their website.

B2B 106

B2B API Facebook Survey 106

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. Surveying 1,520 U.S. It could be handy for creating your marketing personas.). Key takeaways for marketers. 79% of U.S.

Study 40

Study Social Media Marketing Research 40

SocialFish

NOVEMBER 3, 2010

The Rising CCO III , an annual survey of global chief communications officers (CCO) conducted by the global executive search firm SpencerStewart and public relations firm Weber Shandwick, reinforces the potential threat to your reputation via social media. Although written for business, the tools are effective for associations.

Attensity 169

Attensity Reputation Press Release Survey 169

agora pulse

FEBRUARY 13, 2020

Take a look at how the home furnishing brand The Havenly used survey buttons to engage their audience: GAP regularly features shoppable products in its Instagram Stories. Leigh uses Highlights to share upcoming events, plus document the lead-up to new series releases. Really Get Creative. Ultimately, Stories are meant to be fun.

Instagram 125

Instagram UGC Chemicals Fashion 125

Convince & Convert

JUNE 20, 2017

We marketers fall into this trap an awful lot. This is another common mistake for marketers: We commit to a campaign, regard it as a success or failure, and then move on too quickly to learn and document valuable lessons that can help us do better in the future. Learn from Innovative CMOs and Marketers. Consult an Expert.

Campaign 165

Campaign Social Media Sentiment Class 165

Sprout Social

AUGUST 1, 2019

From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. In turn, they can inform your brand messaging and marketing strategies. China-based Baidu came in second with 9.94% of the market share.

Review 100

Review Strategy Hotels Survey 100

Sprout Social

JANUARY 25, 2022

To keep up with it all and better inform your social media marketing strategy , create a customer journey map. According to the Sprout Social Index, Edition XVII: Accelerate , 47% of surveyed customers believe that offering strong customer service on social media makes a brand stand out. Generates marketing campaign ideas.

Examples 90

Examples Template Templates How To 90

agora pulse

OCTOBER 8, 2019

If you’re a marketer, how can you coordinate employee advocacy for your brand? 79% of companies surveyed by Hinge Research reported more online visibility after the implementation of a formal employee advocacy program. Employee advocacy can happen in all areas of your marketing operation. Social Media Guidelines: Example.

Social Media 84

Social Media Guidelines Hashtag Training 84

Hootsuite

MAY 20, 2020

According to the latest EY Global Information Security Survey , 59% of organizations had a “material or significant incident” in the past 12 months. In fact, “employee weakness” was responsible for 20% of cyberattacks, according to the EY Global Information Security Survey. If you are on social (and who isn’t?), Privacy settings.

Social Media 144

Social Media Tools Tips Policies 144

Convince & Convert

MAY 23, 2011

View more documents from Jay Baer. I know there’s been other studies that conclude a Facebook fan is worth $100 or whatever, but that’s based on surveying and presumptions of downstream purchase by advocates, etc. download the spreadsheet below to help you calculate). download the spreadsheet below to help you calculate).

Findability 154

Findability Facebook Newsletter Cost 154

Idaconcpts

JULY 22, 2015

The stimuli ranges from steaming video to web pages to electronic documents to surveys, among other options. Several companies, such as Kantar Media Audiences , provide this type or similar type of market research. Participants record their feedback to the stimuli through textboxes or polls at their own convenience.

Focus Group 70

Focus Group Overview Groups Groups 70

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Sprout Social

AUGUST 12, 2020

It’s no wonder 69% of social marketers say increasing brand awareness is still their number one goal for social. When asked their opinion during our recent Index survey, 9% of our consumer respondents wrote in Nike as the best brand to follow on social. But success in the market doesn’t always translate to success on social.

How To 129

How To Apparel Influencer YouTube 129

Waxing UnLyrical

DECEMBER 14, 2016

Source: Nielsen Global Trust in Advertising Survey. One of the biggest selling points of digital/social marketing is that it can be measured. Document your plan. Jessica Davis has a keen interest in social media and content marketing, and writes extensively about it. Why is it even more effective than traditional routes?

Nielsen 100

Nielsen Reputation Metrics Exercises 100