Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Gen Z and social media statistics. That’s two days.

Statistics 102

Statistics Marketing HootSuite Study 102

Hootsuite

SEPTEMBER 30, 2019

The super app is the single largest social network in China, and it’s gaining momentum elsewhere, too. They can also synchronize their posts , called “Moments,” with Facebook and Twitter—social networks that are still banned in Mainland China (along with Instagram and YouTube). So, how does WeChat work? More than 81.5%

Vimeo 111

Vimeo How To Marketing Template 111

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Buzz Marketing for Technology

JUNE 27, 2008

Social Network Analysis. 1 Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities."

Analysis 100

Analysis Social Networking FAQ Wiki 100

Kikolani

JULY 12, 2013

100+ Content Strategy Insights – Find out what our experts have to say about content strategy tools, resources, design, documentation, the best starting points, and more key considerations. The purpose of the survey was to really capture the current market sentiment and better understand how industry peers are faring.

Marketing 117

Marketing Mashup RSS Survey 117

Hootsuite

MAY 15, 2023

It includes customer service and engagement features that make it easy for a social team to work together. Using a social inbox is the best way to respond to followers, customers, and prospects accurately and in good time. A good social media inbox includes automation, tracking, and reporting features.

HootSuite 91

HootSuite Survey Team Report 91

Oktopost

JUNE 4, 2020

No longer a tool to curtail employee social media usage by force, a social media policy for employees today can empower, engage and delight employees and customers alike. How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Define EVERYTHING.

Policies 146

Policies Social Media Guidelines Sentiment 146

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Send them a survey asking for feedback and input. Guest post by Sean McGinnis.

Adwords 278

Adwords SEO Compete Analytics 278

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

agora pulse

OCTOBER 8, 2019

If you’re a marketer, how can you coordinate employee advocacy for your brand? As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands.

Social Media 84

Social Media Guidelines Hashtag Training 84

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Hootsuite

MAY 17, 2021

Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. Basically, they’re tracked data related to a company’s presence on individual platforms like Facebook, Twitter or Instagram, or across all social platforms collectively. Customer satisfaction score (CSat).

Social Media 145

Social Media HootSuite Metrics CPC 145

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. That’s why we put together this guide on marketing to Gen Z.

Marketing 86

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Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Sprout Social

AUGUST 1, 2019

From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. In turn, they can inform your brand messaging and marketing strategies. China-based Baidu came in second with 9.94% of the market share.

Review 99

Review Strategy Hotels Survey 99

agora pulse

OCTOBER 8, 2019

If you’re a marketer, how can you coordinate employee advocacy for your brand? As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. You absolutely must draw up some social media guidelines. Social Media Guidelines: Example. MasterCard.

Social Media 84

Social Media Guidelines Hashtag Training 84

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a social media strategy. Do a social media audit. Decide which networks to use.

Template 145

Template Templates Social Media Strategy 145

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. Facebook is more than 2x as popular as the next most-popular social network. Surveying 1,520 U.S. 79% of U.S.

Study 40

Study Social Media Marketing Research 40

Hootsuite

MARCH 2, 2020

So, is it time for your company to start TikTok marketing? Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. In many cases, users share their content on other social networks like Twitter, Pinterest, Snapchat, and Instagram.

Brands 145

Brands Meme Hashtag Remix 145

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. I am one of those users.

Facebook 279

Facebook How To Marketing URL 279

Rebekah Radice

JANUARY 9, 2017

Social media planning can be a HUGE boost to your business and your productivity. That’s why you need a social media calendar. To help you get started, I’ve documented the exact strategy I’ve followed for years. Ready to build a strong and loyal social media community? Attraction Marketing. But I get it.

Template 131

Template Templates Social Media Strategy 131

Akamai Marketing

JUNE 26, 2012

In particular, 3 8% of executives thought that a social media presence led to greater transparency, while only 17% of employees agreed. I recently did an internal survey for a large company which showed tremendous support from executives, but less enthusiasm from staff. One company is social, the other, is not. Why is this?

Social Media 163

Social Media Case Study Apple Collaboration 163

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1.

Tools 84

Tools Sentiment Hubspot Price 84

Socialized

JANUARY 22, 2010

and went on to cite statistics that show both e-mail and social networking use on the increase. Some companies use Sharepoint and other technologies to manage documents, but many still use e-mail to circulate Powerpoint, Excel, Word and other docs. Gizmodo, for example, responded with Email is Dead? It’s Going to Go Viral.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Organizations have used it for developing programs, marketing efforts, research, and education. There have also been doctors that have used social networking tools, like Twitter, during surgery. It also allows you to share your bookmarks on other social networking sites. Evernote allows you to clip anything (e.g.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Buffer Social

JUNE 16, 2016

But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Well, I’m happy to change that.

Social Media 40

Social Media Social Media Management Project Marketing 40

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

TLC made many missteps when it came to their social media marketing efforts. Before long, social networks became hugely successful, and savvy marketers realized that they could create accounts on these networks to promote themselves. At that point, I gave up and powered up WordPress. It’s not too late.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. It took eight months and hundreds of pages of documentation to get us back on both sites. Conduct and act upon a Net Promoter Survey. Advertising Bans. Attack of the Consumer!

Adwords 171

Adwords Price Review Privacy 171

Buzz Marketing for Technology

JUNE 28, 2008

Email is an inefficient document sharing system. The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). With no metadata or search, shared drives become un-navigable. Other study findings: Ã?

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

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Buzz Marketing for Technology

JUNE 27, 2008

documentation. social media. In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. We use Ontraport for most of our marketing automation needs.

Tools 40

Tools BuzzStream Marketing Template 40

Rebekah Radice

JANUARY 9, 2017

Social media planning can be a HUGE boost to your business and your productivity. That’s why you need a social media calendar. To help you get started, I’ve documented the exact strategy I’ve followed for years. Ready to build a strong and loyal social media community? Attraction Marketing. But I get it.

Template 60

Template Templates Social Media Strategy 60

Buzz Marketing for Technology

JUNE 27, 2008

Build your social network, actively use it, and dont be afraid to contact someone to ask a question or share useful information. KM, culture and compromise : Document summarizes the main points covered by Hazel Hall in a conference breakout session. The Hidden Power of Social Networks. Social Computing (26 posts).

Wiki 100

Wiki Sports Collaboration Social Networking 100

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Know-How Harvesting: Create separate Public and Private My Documents and e-mail folders on each employees hard drive.

Repository 100

Repository FAQ Aggregator Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Know-How Harvesting: Create separate Public and Private My Documents and e-mail folders on each employees hard drive.

How To 100

How To Repository FAQ Aggregator 100