Buzz Marketing for Technology

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Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born. Cost per Acquisition (the old CPA) has been around since the dawn of the internet. The stronger the profile of an individual the higher the price it will be to reach them.

CPA 100
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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc. Test everything.

Cost 247
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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes. Validate prospect information in order to inject quality, actionable data, and thereby increase lead velocity and lower media costs. Integration between the two is a critical missing link.

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6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

Here’s a checklist of six things to help ensure a smoother process. Therefore, selling the process as a singular project with a definite end date is counterproductive. Any manual effort or IT hours should be estimated in advance, as well as any possible ongoing financial outlay beyond upfront costs. Think long-term.

ROI 241
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5 ways to use social media for solution marketing

Buzz Marketing for Technology

But there are great opportunities, such as the ways social media data is being used in the stage-gate funding process for solution development. Lower costs and increased revenue – a perfect combination! Few marketers do the social-focused research ahead of time to determine the market. So there you have it.

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Implementing a data warehouse is traditionally a long, costly and risky process. They would spend on average 35 hours just processing data before they could begin analysis. The overall purpose of a data warehouse is to integrate corporate data from various internal and external sources.

Data 100
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Then we can really change the dynamic from marketing as a cost center to marketing as a profit center! Email this to a friend? Subscribe to the comments for this post?

B2B 279