Convince & Convert

MARCH 25, 2010

Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. If you have all of your passwords and such handy, the process should take about 5 minutes.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 17, 2010

But at what cost? I look at it a little differently. Sure, you can get a ton of followers by doing all the right things ( Mack Collier has a great post here about how he got to 20,000 followers ). If you spent all day, every day on Twitter you could certainly amass quite a following.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MARCH 28, 2012

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? gamers ages 10 to 65, play games on social networks or casual game websites.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? gamers ages 10 to 65, play games on social networks or casual game websites.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

AUGUST 19, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers Blastoff for My New Social Media Newsletter Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny (..)

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

FEBRUARY 23, 2010

Technology should only be determined at the last stage of the planning process. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side.

Social Media 117

Social Media Strategy Social CRM Company 117

Webbiquity SMM

MAY 10, 2011

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. The core of social media marketing efforts should be the corporate blog.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? And yet, many people are still relying on the older stuff because it's familiar to them. nuff said.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. .&#

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. As Jay Baer recently [.]

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Maybe it has to do with the size of the item or big ticket item (cost).

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. link] Chuck Reynolds So what does it mean that I went through that whole process and the second result was… wait for it… Bloomington, Indiana. link] Sherry Butler Have safe trip.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

JULY 6, 2010

However, statistics show that such use of social media is still not widely utilized by most companies.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

APRIL 1, 2010

Not only chock full o' value, but an imaginative process to ultimately retain the TWolves as a client. Congratulations, and I'm sure this will lead to more… [link] Matt Martin Nice post from @jaybaer on getting your social media story straight. Telling the right story is a strategy, not a tactic. Thanks for the read.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Thanks for sharing good support information for B2B social media. Up 50% over last year.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! The portable size and map make it perfectly logical to bring Mike’s Dining Guide with you when out on the town in Banff. there is Mike’s phone number in big, bold letters. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

JULY 14, 2010

We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment. With the low/no cost of entry, it does cost time – your time. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies.

Social Media 134

Social Media Strategy Metrics Organization 134

Rebekah Radice

SEPTEMBER 28, 2015

Social selling is a common business challenge. We discussed social media, the sales process and finding your perfect marketing mix. Below is a roundup of our conversation, including 31 tips to effectively use social media to boost your sales! 31 Tips on How to Use Social Media to Boost Sales.

Social Media 161

Social Media Tips How To Hashtag 161

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. But at the end of the day, it’s a time and cost expense that is meant to generate business. What do you think? Sales, clients, eyeballs – whatever you are after.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. First – What are the objectives? Thanks again Katie. Great resource.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 8, 2010

More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Inevitably the cash spent to get the deal done reorients the view everyone has of their new golden goose.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Keyhole.co

JULY 9, 2023

Pallyy Pricing: $15/mo Pallyy is a decent alternative to Hootsuite for social media scheduling. It offers feature-rich tools at an affordable price, making it suitable for those who want powerful social media management without the high cost associated with some other platforms. Sendible is this and so much more.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. Tickets are going fast , Social Media Success Summit. 297 gets you 24 killer social media Webinars.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. Pricing is quite reasonable for RowFeeder. Beyond that, pricing increases based on number of keywords and posts in $5 increments. Im Jay Baer.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

AUGUST 31, 2010

And in the end you can’t help but humanize the whole process of brand building if you buy into this as the right pathway for business growth. Another way of saying it: imagine if we treated customer relationships like we do our dearest and most important friendships. What a change in the dynamic. As always really enjoyed your post.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JUNE 15, 2010

On Step Two “Find Your Friends” of the Twitter sign-up process, select Gmail. On Step One “Find Friends” of the Facebook sign-up process, indicate that you have a Gmail account, and follow the simple instructions. Total cost? This is a social address book, and social CRM application at each extreme.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Sprout Social

SEPTEMBER 20, 2016

Lead generation is a marketing process where you capture interest in your products and services. Facebook makes running ads a fairly straightforward process and you can always contact customer service if you have questions. Facebook advertising is often a very cost-effective way to market. What Is Lead Generation?

Facebook 40

Facebook How To Policies Social CRM 40

Convince & Convert

SEPTEMBER 1, 2010

Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Would You Try It With a Fox? Any thoughts?

Social Media 120

Social Media Consultant Social CRM eBook 120

Techipedia: Tamar Weinberg

MARCH 22, 2011

Gmail is free, but the storage space will cost more money.). RTM is free, but extra functionality such as mobile access costs $25/year.). Rapportive is a social CRM, giving you important information about the person who is emailing you. Free for video/IM, but phone plans cost money. 30/domain one time cost.).

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

APRIL 8, 2010

The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class. The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class.

iPad 136

iPad Content iPhone Wireless 136

Socialmedia.biz

JULY 14, 2016

I have integrated it into my processes and don’t cede ground when and if clients or colleagues refuse. And the haters can always engage 100% via email if they like. There’s apps for Android, iPhone , iPad , and there’s even a BaseCamp app for Kindle Android tablets. I just love it — and I stick with it. BaseCamp is my rock.

Influencer 60

Influencer Tools SM2 Marketing 60

Convince & Convert

MARCH 18, 2010

Though I'd also argue that it can be done at such low cost vs. mass media that brands should be willing to get busy and figure out meaning at the same time, and not use measurement challenges as reasons not to engage.) And yes – social media should offer the email newsletter.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JULY 8, 2010

If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. They must be explicitly invited into your home in order to enter. So too with email. " Do you agree with Jeff Rohrs?

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

FEBRUARY 9, 2010

It's not that because of social media, trust has gone down. It's that sometime during the last few years, we've started to consider lying acceptable and that's been done at the cost of decreased trust. I now trust a few of my friends more than ever, but I don't confuse my friends with my Facebook friends.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

MARCH 9, 2010

In social media the waste is in man hours rather than media dollars. But that still costs money. [link] [link] Jimmy Gilmore I'm sure you could reach more on NBC but on the Food Network you're not paying for all those non-gourmet eyeballs; so there's less waste.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

SEPTEMBER 20, 2010

While, yes, the metrics on direct sales impact aren't there yet (and in my opinion, I don't know that we can ever realistically parse out the impact of individual marketing channels on sales #s), thats not really a reason to ignore what is likely one of the lowest-cost/most effective ways to increase customer loyalty & retention.

Social CRM 145

Social CRM Twitter B2B CoTweet 145