Brand collaborations 101: e.l.f. and Dunkin’ prove the power of partnership
Sprout Social
APRIL 19, 2022
Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. We’ve seen a lot of collabs in the fashion and music space, but right now, the winner for best brand collaboration might be e.l.f. How to identify valuable brand collaborations. Choose wisely.
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