Pam Moore

MARCH 19, 2020

Employee advocacy programs arm the brand with a digital army of brand advocates who can represent the brand far better than a boring press release. Brands get conversational. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI).

Trends 78

Trends Video Marketing Influencer 78

Convince & Convert

JULY 7, 2011

I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo). At least 34,000 of that group acquiesced and agreed to “like&# Buca di Beppo, which is a conversion rate of 3.4%

Press Release 152

Press Release comScore Cost ROI 152

Keyhole.co

NOVEMBER 10, 2023

But competitor benchmarking compares your processes, products, and ROI against competing brands. For example, a company compares its marketing campaign ROI to its competitors. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc.

Metrics 59

Metrics Analysis Comparison Price 59

Josh S Peters

JUNE 8, 2010

A copy of I Need a Killer Press Release, Now What??? (A Twitter Revolution and a signed copy of TwittFaced - Dan Sorensen (@SorensenPower) 3. The Twitter Book and a signed copy of TwittFaced - Steph Marshall (@StephMarshall) 4.

Press Release 116

Press Release Lijit Widget eBook 116

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It helps you understand why, where and how these conversations are happening, and what people think—even when you’re not tagged. What power! Enter social listening. .

Tools 94

Tools Sentiment How To Team 94

SocialFish

JANUARY 11, 2011

Here’s to more great conversations to come in 2011! The Art of Creating a Social Media Press Release. Social Media ROI for Associations. Just wanted to take this opportunity to thank everyone who reads, shares, comments on, tweets and otherwise supports our SocialFishing blog. Community Management Resources.

Postrank 170

Postrank Handbook Case Study Press Release 170

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects.

Social Media 69

Social Media Press Release Class Course 69

Twist Image

JANUARY 22, 2011

The conversations around the ROI in Social Media have increased. My default position on Social Media ROI is based on something I've heard Richard Binhammer over at Dell say on countless occasions. My default position on Social Media ROI is based on something I've heard Richard Binhammer over at Dell say on countless occasions.

Advertising 108

Advertising Social Media Repository Press Release 108

Navolutions

JANUARY 21, 2014

Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. It won’t turn out so well if their conversational skills are being stifled by super-strict guidelines and intrusive micromanagement. How Does Twitter Help My ROI? Who has time to micromanage anyway?

Social Media 100

Social Media ROI Press Release Conversation 100

Josh S Peters

MARCH 16, 2010

Also, If you need to get something out remember, a properly optimized press release can go a long way. Who ever it is make sure they know what your company’s position and strategy is for online reputation management. However you split it, ORM is all about your Public Relations. Need something good spread out wide?

Reputation 209

Reputation Press Release SEO Lijit 209

Laurel Papworth

JULY 2, 2013

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Creating a Conversation Diary . A Facebook personal profile and a LinkedIn or Twitter account is assumed.

Course 102

Course Social Media Press Release Class 102

Proactive Report

DECEMBER 27, 2017

A talent pool that can craft relevant messages that resonate in real time and produce ROI. Stay abreast of the rapidly advancing capabilities of AI and machine learning in conversational tools like chatbots. Just sending a blast of press releases indiscriminately doesn’t get the coverage. Data Driven PR.

Trends 49

Trends Press Release Data Skills 49

Pam Moore

JANUARY 19, 2020

Employee advocacy programs arm the brand with a digital army of brand advocates who can represent the brand far better than a boring press release. Brands get conversational. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI).

Trends 78

Trends Brands Marketing Influencer 78

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track.

News 40

News Press Release URL Analytics 40

Twist Image

NOVEMBER 29, 2011

If you only follow back those who are truly interesting to you, it's a better way to curate content and dive deeper into some of the meatier conversations. Brands (and individuals) are constantly looking for both best practices and ROI in Social Media (and Twitter is no exception). online conversations. press release.

Twitter 103

Twitter Press Release Tumblr ROI 103

Webbiquity SMM

NOVEMBER 2, 2010

Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. These real conversations also produce some of your most loyal fans and greatest evangelists.&#. And there’s so much more.

Review 152

Review Social Media Marketing Handbook 152

Laurel Papworth

APRIL 21, 2012

The use of social networking tools has grown over the last 5 or 6 years to the extent that not only will we investigate Return on Investment (ROI) of marketing dollars in online media but also examine the Cost of Inaction (COI) of not being involved. measuring the conversation: Understand the metrics and what successful engagement looks like.

Training 76

Training Course Social Media Press Release 76

Proactive Report

JUNE 18, 2021

How to make more sales, be more productive, cut costs and increase the ROI. One method is to monitor and listen to online conversations relevant to your brand. There is a difference between monitoring conversations and listening to those conversations. The top of the funnel is filled by PR. PR is a communication function.

Small Business 85

Small Business Tips Fashion Groups 85

Koka Sexton

MARCH 19, 2012

As I mention in the post the ROI of social media , building up to the different skill levels should be the goal of any company that wants to become a social business. Setup a profile on Twitter and push out feeds, leadgen content and press releases. Social media as a broadcast channel . Building a social business.

Press Release 96

Press Release Skills Yammer Social Networking 96

Laurel Papworth

JUNE 7, 2016

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Creating a Conversation Diary . Please also consider forwarding to a friend who might be interested?

Course 40

Course Training Social Media Press Release 40

Josh S Peters

APRIL 22, 2010

They know what role SEO plays in social media, email, PPC, online press releases, and content marketing. Skilled internet marketers will know how optimized landing pages help conversion for PPC and media buys. Not to mention the knowledge of current and emerging technology.

Marketing 113

Marketing Press Release Skills Lijit 113

Adam Sherk

JANUARY 12, 2010

Facebook pages offer a better opportunity for expanded content and extended conversations, but there’s a lot you can do with Twitter too. At the end of the day, engaging fans, enhancing the fan experience and boosting ROI should be at the core of any social media strategy implemented by NBA team properties. Great work, Adam.

Team 179

Team Twitter Facebook Press Release 179

Laurel Papworth

APRIL 29, 2012

Computer Based Session: Build a social media press room with socmed press releases, blog and social objects. . Creating a Conversation Diary – the importance of a calendar for working with staff, creating social objects for conversations, FBO (Facebook Optimisation) and SMO (Social Media Optimisation).

Class 85

Class Training Social Media Case Study 85

Josh S Peters

AUGUST 25, 2009

This of course required some investigation and after a few minutes on Google I found a press release about the Penny Pranks which shed some light on it: Hidden-camera videos feature hilarious attempts to purchase goods with ‘nothing but pennies’ to call attention to OfficeMax’s annual Penny Promotions NAPERVILLE, Ill.,

Social Media 100

Social Media Case Study Press Release Lijit 100

Waxing UnLyrical

FEBRUARY 18, 2020

When companies attempt to measure media ROI, they tend to focus heavily on typical marketing/sales metrics like an increase in sales, web traffic and ultimately lead conversion. Press release distribution. There is often a dotted line from PR results to these metrics. PR Technology Lags Behind. Social media metrics.

Data 231

Data Metrics Press Release ROI 231

Saying It Social

MAY 18, 2010

It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface. Your goal is to gain trust by engaging your audience, participating in conversations and sharing valuable, industry-related information, photos, videos, testimonials, press releases, etc.

Social Media 168

Social Media Marketing Small Business Cost 168

Sprout Social

FEBRUARY 23, 2023

Say you’re preparing to write a press release on an upcoming campaign launching in partnership with a high-profile spokesperson. Your Listening Topics will track and analyze the conversations around relevant topics to understand consumer sentiment. What terms and phrases are frequently coming up in these conversations?

Social Media 111

Social Media Brands Press Release Sentiment 111

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. Here’s how it works: People come to PitchEngine to get the word out about something.

SEO 115

SEO Social Media Consultant Social CRM 115

ProBlogger

MARCH 12, 2015

Prospects are usually eager to answer questions and engage in conversation, unlike online. At a trade show, however, it takes only a few minutes of conversation to get to know someone within your niche or industry and discuss how you can work together to promote each other’s content. Originally at: Blog Tips at ProBlogger.

Eventful 20

Eventful Content Startup How To 20

Koka Sexton

DECEMBER 20, 2009

weekly video newscast/conversation that covers the week’s top 7 stories in social media marketing from Nick Mendoza, Alex Miller and Andrea Nowack. Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. The Social 7 An informative (and fun!) Leave a comment!

Case Study 99

Case Study Wiki Software List 99

Hootsuite

JULY 25, 2023

But, if you’re unfamiliar with ChatGPT’s conversational AI model , you may not be sure what kind of questions and commands will get the most out of your chatbot. Use these conversation starters to automate tasks, drive customer conversations, and generate new marketing ideas. INSERT PRODUCT DETAILS].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Koka Sexton

DECEMBER 20, 2009

weekly video newscast/conversation that covers the week’s top 7 stories in social media marketing from Nick Mendoza, Alex Miller and Andrea Nowack. Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. The Social 7 An informative (and fun!) Leave a comment!

List 96

List Social Media Case Study Wiki 96

Convince & Convert

APRIL 12, 2012

Eric : I imagine there’s some business development guys at Twitter and Google that are maybe having some difficult conversations or maybe scratching their heads, wondering why they didn’t move more quickly or even moved at all. To keep it out of the hands of… Eric : Yeah, now Google and Twitter can’t buy it.

Hotels 118

Hotels Instagram Authentication Social Media 118

Techipedia: Tamar Weinberg

JANUARY 5, 2010

But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. That can be no further from the truth — the conversation is occurring and they're essentially not at the table.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

DECEMBER 9, 2014

Owned media activities include store signage, product packaging, website and blog content, and press releases. Of course, these drawbacks are greatly outweighed by the email channel’s strengths, as evidenced by email marketing’s channel-leading ROI and by brands’ continued plans to invest more in the channel. tweet this ).

Marketing 164

Marketing Activities Press Release Mobile 164

Keyhole.co

MAY 12, 2023

This can include blog posts, social media updates, and press releases. This gets updated in real-time, so you get the chance to participate in the conversation and engage with your audience right away. It has made evaluating the ROI of different campaigns and tactics much easier.

Reputation 52

Reputation Tools Sentiment Review 52