The most important piece of advice I gave the group of scientific and manufacturing association CEOs was that it’s time to change the conversation – away from social media and the various tools (Facebook, Twitter, LinkedIn etc) and towards social CRM, namely the discipline of applying social data to membership management. The ROI of Social CRM. For membership organizations, ROI often comes down to recruiting and retaining members. The ROI of Social CRM from SocialFish. Featured Social CRM and ROI————— ( photo credit ). MORE >>

We talked yesterday about whether or not blogging is dead and, in the comments, there was a good discussion about the big scary ROI. With that in mind, following are 10 ways to improve your landing page conversions. What else is important in improving landing page conversions? Inbound Marketing Marketing conversions generating leads inbound marketing landing pages Lead GenerationHaving specific landing pages tied to different pieces of content is a really effective way to track your leads and provide the sales team with a nice little pipeline. Keep it clean! MORE >>

The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities. First and most importantly, a very significant notion for brands is that they must start viewing social media ROI metrics as a list of intangibles that have the potential to deliver way more value rather than simple “return on sales” type of tangible measurements. Following are four of those metrics for measuring social media ROI, which we see as of great importance. MORE >>

bet you’ve heard plenty about the importance of conversation in social media. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. But does conversation improve the bottom line? If we’ve proven conversational companies are more profitable, is it because conversation made them more visible? Businesses use blog posts, whitepapers, and infographics to create conversation or get a lead form filled out. Conversation Isn’t Enough. MORE >>

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Another 25% of a company’s focus is on improving conversion and optimization of campaigns. Similar Posts: How to Measure Your Social Media ROI [Infographic]. He is also the co-author of How to Make Money with Social Media. Stage 1: Launch. This can be looked as a return on investment at this stage. MORE >>