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PR ROI Means You Have to Do Real Math

Spin Sucks

Show me the money. I’m so fed up with communications professionals who don’t know what return-on-investment (ROI) means or how to measure it. ROI = Money As Jason Falls so eloquently put it in, “ If the Metric isn’t Money, You Can’t Measure ROI “: ROI is a financial equation. Anything over 100% is positive ROI.

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10 Examples of Social Media ROI [Infographic]

Pamorama

Does social media drive ROI? Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). It’s very easy to just start measuring your ROI by counting how many Twitter followers and Facebook friends you have.

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! There is no ROI in social without the “I” – so that means you have to make in investment to get in ROI.

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The ROI of Social Media [#SMMW16 Takeaways]

Katie Lance

While I have SO many takeaways from the event (let’s just say my mind was blown with all of the great information and superb speakers) in today’s post I want to just touch on one of them – the ROI of social media. But, the ROI of social media isn’t always necessarily quantitative. You can read Mark’s highlights of the speech (in his own words) here.

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Four Metrics for Measuring Social ROI

Mindjumpers

The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities. Following are four of those metrics for measuring social media ROI, which we see as of great importance. 1. Social media is all about interactions. Brand Awareness. Crowdsourcing.

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Earned Media ROI in Three Steps

Spin Sucks

Obviously leads collected is the most important metric we want to focus on and what will ultimately determine hard ROI.  Did you have a lot of visitors, but very small conversion? This information can help you see the ROI of your earned media outreach efforts and learn important information to adjust your strategy moving forward. Maybe a mention in The Wall Street Journal ?

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How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

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Six Strategies to Boost eCommerce Conversions

Spin Sucks

” That feeling you get when you’re going through your checklist wondering why you don’t have the customer conversion rates you’d once hoped for because you know your eCommerce is the pillar in maintaining your customers and your company’s brand appearance. Using this tactic to your advantage has the potential to increase customer conversion rates by around 30 percent.

The ROI of Social CRM

SocialFish

The most important piece of advice I gave the group of scientific and manufacturing association CEOs was that it’s time to change the conversation – away from social media and the various tools (Facebook, Twitter, LinkedIn etc) and towards social CRM, namely the discipline of applying social data to membership management. The ROI of Social CRM. Featured Social CRM and RO

Is Content More Important than Conversation?

Spin Sucks

Today’s guest post is written by Brian Carter. . I bet you’ve heard plenty about the importance of conversation in social media. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. But does conversation improve the bottom line? That’s content marketing.

How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. So, if a download isn’t a conversion, what is? conversion is when a mobile app boosts sales, whether directly or indirectly.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. You’ll be celebrating your social media goal conversions too! When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. Step 1.

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Understanding Social Media ROI Cycle

Mindjumpers

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Another 25% of a company’s focus is on improving conversion and optimization of campaigns. Stage 1: Launch.

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How to Amplify Your Content ROI

Convince & Convert

Here’s what you can do to make your content effective at delivering ROI. When your blog fails , how can you deliver ROI from your content? Consider  other types of content  to help you drive more traffic, generate leads, and boost conversions. The correct use of a CTA can promote lead generation and conversion. These digital days, content has taken on a new meaning.

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How to Measure CRM ROI for Your Nonprofit

SocialFish

But how will you even know your CRM initiative is failing if you aren’t measuring its return on investment (ROI)? What is nonprofit ROI? Measuring ROI is a little more black and white for commercial businesses. An ROI assessment seeks to answer the following questions: What am I getting for my money? But the process doesn’t end with signing a contract. The better way.

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The ROI Of Social Media [Infographic]

Firebelly

We like to compare it to the ROI of a your mother because it’s almost impossible to put a value on everything she has done for you throughout your life. This infographic from   MDG Advertising  does an excellent job depicting the ROI of social media and outlining a new way of thinking for businesses. “What’s my return on investment?” Blog Kelly Rynard

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How CMOs Can Prove the ROI of Tech Investments

Convince & Convert

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. It’s what leads to conversion and is easily measured on social media.

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10 Ways to Improve Landing Page Conversions

Spin Sucks

We talked yesterday about whether or not blogging is dead and, in the comments, there was a good discussion about the big scary ROI. With that in mind, following are 10 ways to improve your landing page conversions. What else is important in improving landing page conversions? Keep it clean! I don’t mean no profanity or dirty pictures. mean, it should be free of clutter.

Public Relations ROI

Proactive Report

Online PR conversion engagement public relations ROI

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14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. iTunes.

What’s the ROI of Social Media Silence?

Akamai Marketing

Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? Of ignoring conversations? But to be part of the conversation, you do have to be a participant. ”  What’s the ROI of THAT message? But it struck me. Ignoring customers?

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The NBA Finals on Social: Who is winning the conversation?

Talkwalker SM

Looking at this chart, when Curry suffered a knee injury, he took a back seat in the social conversation. Social listening data  shows that Lebron James has owned a greater reach of conversation across the social-sphere. Conversation about the Warriors peaked at May 30, when the team finished off the Oklahoma City Thunder in the Western Conference Finals. The Hashtag Game.

The End Of Conversation

Twist Image

Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at a Google event in Chicago the other day. They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand). Social media is not a conversation. Engagement is not a conversation. Brands fail at conversations. Some brands don't need conversation.

The Real ROI of Social Media is Revenue

Koka Sexton

ROI or Return on Investment is the calculation of time, money and resources against what you gain in return. In marketing we want to see 4X to 5X ROI on a campaign, if we could hit 10X then it was a home run. Return on investment ( ROI ) is the benefit to the investor resulting from an investment of some resource. ” when he was responding to social ROI. Full stop.

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How to Measure Your Social Media ROI [Infographic]

Mindjumpers

Therefore, each relation to a customer or user can be of value to the business depending on what kind of contributions the user gives to the community, the scope of conversations or quality of conversations. Thus, the calculation of ROI on social media gets calculated accordingly. Tweet. An important part of social media is about building valuable and sustainable relations.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Track Social Media ROI by Giving Customers Trackable Assignments. ” white paper.

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Social Media ROI’s Missing Ingredient

Convince & Convert

You cannot figure out ROI without first knowing the “I.” How to Quickly Figure Out Your Social Media Costs and Get Closer to Social Media ROI. What’s the Next Step in Tracking Social Media ROI? There are of course a ton of other benefits to social media beyond clicks and conversions. (watch video to see my son artistically photo bomb me). spent.

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3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media. Which leads me to my next ROI …. Email this to a friend? Share this on Facebook.

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. ROI of Social Listening – what’s the ROI of not listening to your customers – most likely it more than the cost of Social Listening. This webinar was sponsored by Brandwatch.

Social media for start-ups: Connect, converse and grow!

Mindjumpers

They want to converse, collaborate, engage and finally shape the idea. What is the ROI quotient from social media? - The ROI in case of social media cannot be easily measured. Every time you will find new markets, new conversion rates and so on. Start engaging users and converse to get better conversion rates!!! Social media is no more the next thing.

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion. There are nine main factors that impact the cost per conversion of Facebook ads… Click To Tweet. 1. Product. Audience.

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How to Measure Your Facebook Ad ROI

The Social Media Incubator

For one thing, a high click-through rate (CTR) could result in a low conversion rate. Conversions = leads or sales.  Would you rather have CTR of 10% with a conversion rate of 1% or a CTR of 8% with a conversion rate of.6%? Scenario 1 : 1,000 ad views = 100 CTR (10%) and 10 conversions (1%). Scenario 2: 1,000 ad views = 8 CTR (8%) and 12 conversions (.6%).

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Why ROI Will Never Die

Geoff Livingston

This post celebrates the release of two books, Katie Delahaye Paine ‘s Measure What Matters and Olivier Blanchard ‘s Social Media ROI. Zoetica is giving away five free copies of each book today to the first 10 people who answer the question “Why will ROI never die?&# on our recently revamped web site (thank you RAD Campaign for the excellent design). Guess what?

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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action.

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5 things to measure in social media ROI

Akamai Marketing

As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. While that’s the way so many conversations are taking place, its mostly because there is no single way to measure social media.

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Social Media: The ROI of Marketing Engagement

Koka Sexton

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. It was probably one of the better explanations of social media ROI I have read but I wanted to add some of my own thought about it. This is what I call “skill level 2″ of social media ROI. The Real ROI of Social Media. Social Media Engagement.

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Measuring Social Media ROI

Akamai Marketing

Another year of measuring social media ROI. I’ve kicked off a couple with some easy to use, downloadable templates for strategy and KPI. Because first, we should dispel some myths about measuring social media ROI. If you hope to measure ROI, you must first have an investment. There is no single way to measure social media ROI. Culture ROI social media Vent

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What's the R.O.I.? A Framework for Social Analytics

www.briansolis.com

Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? While the question of “what’s the R.O.I. This conversation is important as you are expected to answer it not just today, but and also over time.  So, when it comes to R.O.I. The same is true for R.O.I. & I.

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Drive Sales and Increase Conversions With These Types of Content

Convince & Convert

Traditional press releases  suffer from dwindling ROIs and short-lived impact, which is why brands need to amplify their voices through authoritative, resonant content strategies. For instance, a sales rep might say, “You mentioned in an earlier conversation that you’re concerned about the fact that our company takes a team approach to strategy and execution. Infographics.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Disconnected and unable to adequately track and optimize media spend, marketing organizations struggle with lead velocity, mixed data quality and a lack of ability to attribute results back to the source or measure ROI. It’s apparent that there’s a missing vital component in the quest to modernize marketing. Integration between the two is a critical missing link.

11 Deadly Mistakes Everyone Makes That Kill SEO and Conversion

Kikolani

However, after you start learning more about SEO, mobile-friendly design, and conversion, there is a tendency to step back and take a look at your site in a new perspective. But in the world of the web, navigating what you’re doing right or wrong in regards to SEO and conversion can be a little daunting — even if you’ve been in the online game for awhile. It should load quickly.

Measuring Social Media ROI

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. But many companies don’t have the faintest idea about where to begin when it comes to measuring the ROI of their social media campaigns and strategies. link] Urs E.

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Forget ROI. Focus On ROR (Return On Relationship).

Twist Image

Enjoy the conversation. Episode #443 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. A lot of people follow Ted Rubin. I''m not just talking about his 250,000-plus followers on Twitter. Over the years, he has spent his fair share of time working with both brands and agencies at the intersection of technology and marketing. If you go back even further, Ted worked with Seth Godin at Yoyodyne (which was acquired by Yahoo back in 1998). Ted has watched the Internet change business from the front lines. audio. blogging. brand. business book.

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