Waxing UnLyrical

JULY 24, 2017

they were also a great way to start conversations. And a great conversation is how any relationship – including a business one – gets started. ) – will do so because intrinsically and at our core , we are simpatico. So while my #toeselfies were a bit over-the-top (I freely admit it!),

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Banking LinkedIn Hashtag Consultant 224

Waxing UnLyrical

JULY 11, 2012

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. In an ideal world, we’d be able to search for these keywords in social conversations, and they’d lead us to the Holy Grail of sales. Social media intelligence.

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Social Media Issues Sentiment Banking 204

Waxing UnLyrical

MARCH 5, 2014

Add ideas to the world with clearer conversations— both online and off. Writers converse well. And the more they converse, the more ideas there are floating out there, waiting to change the world. There’s an idea behind every script, and there is a writer behind each of those ideas. Engage in civic innovation.

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Content Wikimedia Diagrams Community building 262

Waxing UnLyrical

JANUARY 30, 2013

Because we can only grow our businesses if we have a system that helps we keep track of conversations in play, as well as those we need to initiate. E.g.: if you want to create a pipeline specifically to track new business leads, prospects, and conversions, you can do that. Which makes a good CRM system for small business a necessity.

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Small Business System Template Templates 271

Waxing UnLyrical

FEBRUARY 19, 2014

It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training. If you intend to leverage social networks for business gain, getting your people trained in how to listen to conversations is no longer enough. Monitoring is surveillance.

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Social Media Privacy Training Policies 240

Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! Valeria Maltoni aka Conversation Agent explores options to syndicate content. Why: Most people today expect an instantaneous reply to any message. In this guest post for Harvard Business Review , Anthony K. Tjan offers some tips for effective communication.

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Syndication Price Consultant Flickr 202

Waxing UnLyrical

DECEMBER 4, 2015

In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” In other words, you’re so anxious about “joining the conversation” and “making your voice heard,” you’re not always doing so in a way that adds value to your audience.

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Consultant Conversation Publishing Activities 100

Waxing UnLyrical

APRIL 3, 2013

About a month ago I told you of my xPotomac experience , and we had a pretty engaged conversation around civility in the digital age. I’m not here to rekindle that conversation, but I’m thrilled to tell you that all the speaker videos from xPotomac are now (drum roll, please) live!

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Vocus Film Consultant LinkedIn 212

Waxing UnLyrical

SEPTEMBER 21, 2010

We continued our conversation on social media and ROI. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Many new people joined (yay!), pts Settings.

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Postrank ROI Class Tourism 150

Waxing UnLyrical

DECEMBER 21, 2010

It really is a conversation platform. What’s really cool about Amplify is that when you want to start a conversation, you have 1,000 characters with which to do it. More often than not, I’ve found sharing those thoughts is what sparks conversation. It syncs with several platforms. pts Settings.

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Social Networking Class Comments Conversation 270

Waxing UnLyrical

NOVEMBER 7, 2014

How do they feature in relevant conversations… if at all? I think this is because of how we’re constantly being told to “Listen and Join the Conversation!” When I talk about listening dashboards in my training programs , people tend to get that deer in the headlights, “OMG I can’t cope” look.

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Strategy Consultant Research Organization 243

Waxing UnLyrical

SEPTEMBER 2, 2015

However, here’s the problem: these conversational anomalies aren’t the only issues wreaking a bit of havoc in our already complicated world of communication. Nevertheless, using too much obscure jargon in your conversation can confuse people or, worse yet, make them leave the conversation. Guest Post by C.A.

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Conversation Flickr Issues Small Business 100

Waxing UnLyrical

AUGUST 13, 2014

I recently had a talk em off the ledge conversation with a young friend who has just passed the half-year mark with a big-city PR firm. This incident reminded me, though, of the numerous conversations I’ve had with students at Curry College , where I oversee the Public Relations Concentration.

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Banking Flickr Process Project 246

Waxing UnLyrical

MAY 20, 2012

What has surprised me a bit is the amount of negative comments in the Facebook conversation. You would think people who spent a large chunk of their lives wrapped up in digital conversation would embrace that. was on top of the search world, you got that kind of information from conversations and away messages on AOL Instant Messenger.

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Buy Social Media Yahoo Facebook 263

Waxing UnLyrical

NOVEMBER 30, 2018

Conversion Rate. The goals can be defined by you and the conversion rate can be measured for each goal. This is one of the more tangible metrics for measuring ROI, as it directly relates to generating sales leads. This refers to the number of people who took the desired action after interacting with your content.

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Metrics Content Marketing ROI 191

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. So I expounded a bit – just a bit, mind you – and as the conversation proceeded, I had cause to scroll up and down the comments.

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Sample Samples Metrics Consultant 252

Waxing UnLyrical

OCTOBER 17, 2011

Just over 12 months ago, we decided it was time to join the online conversation and provide support to these customers, consistent with the service they would expect from our call centers or stores. Here are some of the business results achieved: Banking category conversation up 66%. How valuable was that time spent listening?

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Banking Sentiment Campaign Team 218

Waxing UnLyrical

APRIL 13, 2011

The arrival of the telephone had many people panicking that the ability to have a conversation without actually meeting them would be a disaster for society as people conducted relationships while staying at home. The area that has greatest room for further development is spoken conversations. Sound familiar?

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Module Flickr Energy Mobile 199

Waxing UnLyrical

NOVEMBER 3, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Click here to try reconnecting the live stream. | pts Settings. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

MARCH 18, 2013

Use the “mom” rule of thumb when conversing on Twitter; if Mom wouldn’t like it, don’t say it. < Use hashtags wisely; they can be a great way of broadening a conversation and audience, but irritating if overused. < It’s distracting. < < tweet this > 9. < tweet this > 10.

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Tips Twitter Avatar Real Estate 277

Waxing UnLyrical

FEBRUARY 13, 2015

What we did was to ensure the creation of tracking links to the relevant page, so that we could attribute visits and conversions from our efforts – our strategy had a mix of earned, owned and paid media – as accurately as possible. Is 2015 your year of conversion yet?

Analytics 100

Analytics Case Study Proposal Consultant 100

Waxing UnLyrical

NOVEMBER 15, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Click here to try reconnecting the live stream. | pts Settings. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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News Google SEO Postrank 274

Waxing UnLyrical

DECEMBER 7, 2015

Facebook Ad Conversion Tracking for Smart Marketers. However, ratings and reviews consistently affect your bottom line in the same way, no matter what’s happening in your market,” says Daniel Lemin as he demonstrates how to manage “the rating-and-review sites that are driving (or not driving) sales for your business.”

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Consultant Banking Trends Review 100

Waxing UnLyrical

JUNE 28, 2018

With a few tweaks, this could be made more conversational. Remember to make it conversational. And though I did not work with them on their story, I admire how they make the customer the character and the brand the solution. I’m often asked if storytelling is harder for B2B companies. What specific problem do you solve?

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Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

JANUARY 24, 2011

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. conversion rate | Flipping | profits | value websites | Website says: January 25, 2011 at 3:42 am [.]

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Tools Adwords Marketing Class 247

Waxing UnLyrical

MARCH 4, 2011

This allows us to invite folks not already in the conversation, to the table. So, for example, if I’m commenting over at Gini’s place , or Joe Hackman’s place , and I think of someone with whom I had a similar conversation, or who would be interested in participating in this one, I simply type an @ into my comment.

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System Comments WordPress Joomla 170

Waxing UnLyrical

JANUARY 28, 2017

Because what we write, type, send, say, record, photograph, literally has the power to spark conversation, action, and change. At our best, we truly make the world a better place. So I really don’t believe it’s an exaggeration to say that immense power emanates from our fingertips. With great power comes great responsibility.

Banking 213

Banking Training Upcoming Consultant 213

Waxing UnLyrical

AUGUST 1, 2016

She’ll teach you practical and applicable tips while offering up random facts to help pepper your dinnertime conversation. Currently liking the @Dove #MyBeautyMySay campaign about refocusing the conversation on female athletes. Truly, this woman is a master of the English language.

Consultant 0

Consultant Banking Course Campaign 0

Waxing UnLyrical

APRIL 19, 2012

In addition to the digital hat tip, both Tisean and Oliver took the effort to introduce themselves in person, check on our experience and engage in some great conversation (taking it offline). Here’s a selection of the Twitter engagement: Following through with the conversation.

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Delicious Fashion Social Media Team 229

Waxing UnLyrical

JUNE 28, 2012

I was having a conversation with a fellow member of the communication community recently when they mentioned that a certain pro wasn’t really a connector. Now, while this was in the context of making introductions, I was a little surprised. And it started thinking a bit more about the modern communicator as a “connector.”

Flickr 174

Flickr Meeting Collaboration Eventful 174

Waxing UnLyrical

NOVEMBER 20, 2018

PR professionals need to be thinking about things like web traffic, customer engagement and conversions. With this explosion of content and demand for measurement, Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand and sales-driven KPIs.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

AUGUST 27, 2010

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. 12-1 pm ET; use #measurePR to join/participate in the conversation. It is difficult and expensive to attribute financial value to these areas. pts Settings.

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

OCTOBER 24, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Click here to try reconnecting the live stream. | pts Settings. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

APRIL 20, 2016

Start a conversation. Asking an influencer for their input will not only let them know you value their opinion, but it will also get the conversation started in a natural way. Once you have broken the ice, it will be much easier to shift the conversation to ways you could begin to support each other. Be transparent.

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Influencer Engagement Campaign Conversation 100

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

List 161

List Class How To Comments 161

Waxing UnLyrical

APRIL 2, 2012

But MSL called a while back, and since you never know where a conversation might lead you, I answered. And over months of conversation, it became clear to me that this was a place that excited me; not just because of the significantly expanded client base I’d have, but because they were (are) good people.

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Travel Flickr News Consultant 188

Waxing UnLyrical

DECEMBER 6, 2010

Are you engaging in conversations? Please do share via a comment below, so that we can continue the conversation and learn from each other. Ive passed the 80/20 and probably at 60/30 on business vs. personal tweets, with 10 for just chatting, conversations. More importantly, it’s about how you’re interacting on them.

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Class Comments Eventful Conversation 211