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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? First, let’s identify what exactly is the role of a consultant and an agency?

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What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. A good social media consultant will be au fait with: Google Analytics and Tag Manager. A social media consultant brings other aptitudes to the analysis piece too. So is adaptability.

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Meta Ads Benchmarking for Personalized Insights on Performance

Jon Loomer

Factors like country, objective, and industry all matter. In this example, the ad set’s Cost Per on-Facebook Lead is 59% lower than “similar” ad sets. Here you go… This ad set was compared to other ad sets based on: Campaign goals (Leads) Regions (US) Industries (Software as a Service) Business Sizes (?)

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

Survey 185
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What is Earned Media?

Sherrilynne Starkie

Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Ransomware costs Canadian companies as much as $2.3 Here’s a media article which examines the Canadian Cannabis industry and includes a key CEO interview. Today’s picture is much rosier.

Fashion 409
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How Much to Charge for Social Media Management

Social Media Strategies Summit

More and more businesses are opting to outsource their social media management to freelancers, consultants, or agencies. One of the most important questions that a freelancer or consultant will ask themselves is: how much should I charge for social media management? Advanced (brand and social media strategy, consulting): $120-$250/hr.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. This list should also include industry-specific keywords. Guest post by Mehdi Hussen.

Sentiment 142