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5 Things To Look For When Choosing A Social Media Agency Or Consultant

Jason Yormark

So let’s talk a bit about how to choose the right agency or consultant if you’re ready to make that investment. Experience – It goes without saying that you should never hire a consultant or agency with little to no experience. One Size Does Not Fit All – Avoid boilerplate proposals and strategies at all costs. No matter what, make sure you are able to have meaningful conversations with your potential agency/consultant. Regardless, the above should help you navigate through your search for the right agency/consultant. Good luck!

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

To wipe startup costs, check out a free open source solution like phpBB. vBulletin is another powerful option with a small upfront cost. Once you have the ball rolling, you’ll be well on your way to cutting support costs and building greater brand loyalty. This is a guest post by Michael Silverman. The social web has opened the communication floodgates. It’s Worked Before.

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The Social Cost of Unpaid Tweetup Teams

Bare Feet Studios

As the founder of the Social Media Club Hawaii chapter and a very active social media consultant here in Hawaii, I am often invited to attend events and receive services for free in exchange for social media buzz – aka tweeting, facebooking, photographing, and videoing about my experiences. Have at least a part-time social media consultant or staffer for your brand.

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The Cost of a Tribe

Akamai Marketing

Developing advocacy programs is something that every agency and consultant should be offering today, because it really takes full advantage of the social and digital media. Captivate training is specifically tailored for social media, marketing and advertising consultants and agencies, to help you expand your understanding of motivations, both the motivations of YOUR clients and the motivations of THIER customers. ” It’s truly an outstanding and exciting result of the democracy of the internet. It’s alluring to say the least. What ARE our Motivations? This Go!Captivate

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New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity SMM

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine. For consultants and agencies that provide SEM services, this is definitely worth checking out.

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Ergonomic Consultancy: A Business Opportunity


As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls. I am guilty of improper posture myself. In a nutshell, ergonomic consultants advise businesses on how to work efficiently to increase worker productivity, while decreasing worker injury rates. You How to Become an Ergonomic Consultant. Conclusion.

11 Myths of Social Media Marketing

Webbiquity SMM

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard.

Outsourcing Social Media Management


sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. Consultants are often more aware of the nuances of different company messages and how to tie this to specific social media goals. Social media consultants can be 20x more effective. Joe the consultant. Thank You, Tom.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. Others aren’t.

Buy Your Way To The Top

Twist Image

But even a brief appearance adds permanent luster to an author's reputation, greasing the skids for speaking and consulting engagements. The marketing firm, San Diego-based ResultSource , charges thousands of dollars for its services in addition to the cost of the books, according to authors interviewed. consulting. There's a (not so) dirty little secret that authors don't like to tell. You can buy your way to the top. Literally. The Wall Street Journal ran an article yesterday titled, The Mystery of the Book Sales Spike. probably should have. won't count them as sold.

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How A Small Business SEO Consultant Can Make A Big Difference

Small Business Mavericks

SEO consultants are not magicians. Small business SEO consultants can, however, make a big difference to your search results if you’re patient and prepared to let their work bear fruit. What an independent SEO consultant can do is bring a new set of eyes, a new perspective, to your website. An SEO consultant can often find alternative keywords and phrases that are far less competitive, yet equally rewarding. What is different to your own approach is the lateral thinking that many good SEO consultants use. Often, a business is blinded by their business.

How to Measure CRM ROI for Your Nonprofit


This means everything boils down to a simple ratio of net gain over total cost. Next, divide your calculations into gain analysis (including direct gain and cost savings) and cost analysis , and determine the metrics that constitute each of these values. Calculating CRM investment cost. Added cost integrations. Cost of adding or removing users. Conclusion.

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Cheat Sheet: Social Media Ad Metrics & Formulas


Cost Per Click. If you spend $100 and receive 500 clicks, the cost per click is $0.20. Cost Per Engagement. If you spend $100 and get 50 interactions, the cost per engagement is $2.00. Cost Per Like/Follow. How much each new fan/follower cost. If you spend $100 and receive 100 new followers, the fan acquisition cost is $1.00. Reach. Impressions.

The Age-Old Question: Can I Pick Your Brain? | Spin Sucks

Spin Sucks

By Gini Dietrich | Email | Print | 63 Comments | Yesterday Jason Falls wrote a great blog post about incentive-based consulting and the age-old question in a service business…what do we do when someone asks “can I pick your brain?&# …for free. What I do for a living has a cost associated with it. Jason makes a couple of points I’d like to illustrate. 1. Thanks.

The role of social media in managing projects for brands

Social media can allow for innovation , save project management costs, and facilitate communication. Cost-effectiveness. Social media can save project management cost. Hiring a team of developers to build an internal project management environment is costly. Virtual workspaces, on the other hand, connect employees and increase their productivity at a relatively low cost.

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth

Discussion on Social Media for a B2B consultant. He was a B2B (consultant to small business) and everything he does is word of mouth. He wasn’t sure what I meant (I don’t accept all and any clients but I think he might’ve) and reiterated “word of mouth” I suspect he might be the only consultant in his town in his field of expertise. lemme know.

Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? You begin to hate that consultant and those blogs. I don’t blame you. “It’s the largest social networking site, and you’d be crazy to ignore it!” ” someone cries out to you.

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5 Ways to Measure Agency Operations

Waxing UnLyrical

how much does it cost to run your business? According According to agency M&A expert Rick Gould , agency total labor costs should be no more than 55% of revenue and overhead no more than 25%. This can be as simple as work from home policies that reduce the need to rent larger office space or as complicated as rounding out teams with junior (and less costly) staff members. Regardless

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B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity SMM

B2B sales often combine services with products, one factor increasing the cost and complexity noted above. When buying applications like marketing automation, multi-channel marketing metrics , or customer relationship management (CRM), for example, the quality of the consulting services is every bit as important as the functionality of the software itself. That may be changing.

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Adjectives are Cheap: Sell Yourself with Nouns and Verbs

Waxing UnLyrical

” ~Alan Weiss, principle, Summit Consulting Group. Reduce marketing costs by 45% by creating a widget that puts the e-zine together for you. To learn more about her training, consulting or writing and editing services, contact Ann. Guest Post by Ann Wylie. “Adjectives are cheap. Nouns are more expensive: How many BOOKS, how many SPEECHES, how many CLIENTS?”

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“Free” Isn’t Free


——————– Free usually sounds like a great price, and, because you are a cost-conscious nonprofit director, you may find that the chance to meet a need or take advantage of an opportunity without having to spend your donors’ money is tough to pass up. Tweet at @brightplus3 if you’re loving it! But “free” is never free. photo credit ).

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5 Tips to Create a Job Based on Your Personal Knowledge


Solo service providers, consultants or product creators can make a decent living with minimal startup costs. People like Anne Welsh , a business professional who has turned her personal experience with the health condition sickle cell anemia into a career as an author, speaker and consultant, are finding ways to make a living from their personal experience. 2. Develop a Plan.

The Future of Association Management Systems


The Future of AMS Systems: A Provocative Discussion from David Gammel. A few takeaways: Cost: It’s no surprise that the AMS is the financial beast of most associations and despite the squirming of a couple of the panelists (haha) there was the unfortunate mention that the near future of AMS costs will not change. What’s the future of AMS? Mobile: Mobile, moblah, blah blah, blah, blah.

Social Media Purism Stupidity is what Gets You Fired

Techipedia: Tamar Weinberg

It also takes a hell of a lot of time and the cost for many small businesses is why I told people  in 2013 to “stop their marketing,” because returns are not immediate in the relationship building spectrum–and many look for fast results that are simply impossible with the resources they have available. Ten years ago, social media marketing did not exist. Add value. NUMBERS.

5 Shifts to Fix Your Social Media Metrics

Convince & Convert

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Calculate Your True Social Media Costs We spend a ton of time figuring the output and outcomes of our social media behaviors, but comparatively little time calculating our true costs.

How to use Traditional Marketing Styles in Online Marketing


About our Guest Blogger: When Lucy Wright isn’t writing about Icon ID sign solutions , she’s consulting small business owners. Finally, with online marketing, costs can be managed much more effectively and overall marketing budgets can even be squeezed to shoestring quantities while still garnering nice results; especially in viral campaigns. The basics of marketing still apply.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Most professional consultants charge $500-$1,000 to set up a Twitter account (optimized bio, custom background etc.) Social media and inbound marketing techniques have been a boon for marketers.

Is There a Method for Problem Solving?

Waxing UnLyrical

Can you justify the expense of the solution? I’d hired consultants, and made investments in vast software platforms thinking these would revolutionize my life, only to be disappointed. When I asked how much it cost, she said, “We don’t like to focus on budget, rather, ROI.”. You could look at the opportunity cost. is a post from: Shonali Burke Consulting, Inc.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

For most companies, these groups include at a minimum: Journalists (trade, business, and local media); Industry bloggers and other influencers; Current customers; Prospective customers; Your team (employees, consultants, channel and business partners); and. But given the ubiquity and popularity of social media, participation is today an essential cost of doing business.

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The Product Life Cycle (PLC) refers to the life of a product in the market with respect to business/commercial costs and sales measurements and a social media life cycle goes through similar phases as well. Varghese is the CEO of Social Media Outsourcing company , a social media consultant, and author of the blog This is a guest post by Babu M.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

With health care lagging behind only the oil industry in regards to adopting social media, there’s an opportunity for communication and marketing professionals to pave the way, whether you work inhouse or as a consultant. 3. costs. Overall physicians using social media have found the benefits outweigh the costs. Your child has come down with a rasping cough. Education.

Using Online Community to Increase Member Retention


Unable to justify membership costs with ROI. ROI of membership costs can easily be linked to online community: access to experts in the field, cost savings over hiring a consultant or other third party if you can get answers to questions/challenges via the online community, time spent researching when you can just post in the community and get an answer, etc. 

Measuring Multimedia: The One Stat Every Brand Should More Closely Examine

Waxing UnLyrical

Don’t let old content become a sunk cost. Dan Farkas is a Lecturer of Strategic Communication at Ohio University and is a marketing consultant when not in class. Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. That’s 90 classes, 15 Scripps PRSSA meetings, and far too many emails to count. Take the over. Seriously.

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A Content Strategy Fit for an Oscar

Spin Sucks

Each year, movie makers weigh the return they’re likely to see on their investment in producing a particular film against the cost. For an example of blockbuster content, check out Mack Collier ’s post on the cost of social media consulting. By Kerry Gorgone. Oscar season is upon us, and the tweets are flying. Each type of movie content has its place in the overall scheme.

Create a Positive Website Customer Experience

Spin Sucks

Think of it as free, interactive consulting from a source who knows best (the customer, of course). The benefit here is twofold—your customer will be met with a more seamless and less interrupted browsing customer experience, while your business can save time and cut costs by focusing technical support resources elsewhere. The major boost in retention rates won’t hurt either.

Monday Roundup: Small Business Tips

Waxing UnLyrical

Why: Relationships are the lifeblood of small businesses, yet finding an efficient but cost-effective way to keep in touch isn’t always easy. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Can you believe it?!

Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules

Writtent Blog

Bob Bly is a freelance copywriter and marketing consultant with 3 decades of experience in business-to-business and direct response marketing. Bree is a pro digital media and online video writer, as well as a PR/media consultant for startups and small businesses. Stout is a social media enthusiast, designer, digital media consultant and speaker. Bad books are a sunk cost.