How to Cut Costs with Your Own Support Community
Techipedia: Tamar Weinberg
JUNE 19, 2012
To wipe startup costs, check out a free open source solution like phpBB. vBulletin is another powerful option with a small upfront cost. Once you have the ball rolling, you’ll be well on your way to cutting support costs and building greater brand loyalty. This is a guest post by Michael Silverman. The social web has opened the communication floodgates. It’s Worked Before.
5 Things To Look For When Choosing A Social Media Agency Or Consultant
AUGUST 19, 2012
So let’s talk a bit about how to choose the right agency or consultant if you’re ready to make that investment. Experience – It goes without saying that you should never hire a consultant or agency with little to no experience. One Size Does Not Fit All – Avoid boilerplate proposals and strategies at all costs. No matter what, make sure you are able to have meaningful conversations with your potential agency/consultant. Regardless, the above should help you navigate through your search for the right agency/consultant. Good luck!
The Social Cost of Unpaid Tweetup Teams
Bare Feet Studios
NOVEMBER 23, 2011
As the founder of the Social Media Club Hawaii chapter and a very active social media consultant here in Hawaii, I am often invited to attend events and receive services for free in exchange for social media buzz – aka tweeting, facebooking, photographing, and videoing about my experiences. Have at least a part-time social media consultant or staffer for your brand.
26 Blogging Mistakes That Are Costing You Time, Money, and Credibility
JANUARY 24, 2016
Offer consultancy. Those costs add up. The post 26 Blogging Mistakes That Are Costing You Time, Money, and Credibility appeared first on ProBlogger. This is a guest contribution from Iniobong Eyo. You’re slaving at your blog. You’re working hard. Real hard. But things are not just going your way. Now you’re wondering: does this even work? ” Wait. Wrong.
The Cost of a Tribe
SEPTEMBER 10, 2013
Developing advocacy programs is something that every agency and consultant should be offering today, because it really takes full advantage of the social and digital media. Captivate training is specifically tailored for social media, marketing and advertising consultants and agencies, to help you expand your understanding of motivations, both the motivations of YOUR clients and the motivations of THIER customers. ” It’s truly an outstanding and exciting result of the democracy of the internet. It’s alluring to say the least. What ARE our Motivations? This Go!Captivate
Ergonomic Consultancy: A Business Opportunity
MAY 6, 2013
As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls. I am guilty of improper posture myself. In a nutshell, ergonomic consultants advise businesses on how to work efficiently to increase worker productivity, while decreasing worker injury rates. You How to Become an Ergonomic Consultant. Conclusion.
Outsourcing Social Media Management
MARCH 4, 2013
sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. Consultants are often more aware of the nuances of different company messages and how to tie this to specific social media goals. Social media consultants can be 20x more effective. Joe the consultant. Thank You, Tom.
11 Myths of Social Media Marketing
MAY 24, 2010
While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard.
What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
JULY 8, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. Others aren’t.
How A Small Business SEO Consultant Can Make A Big Difference
Small Business Mavericks
FEBRUARY 14, 2012
SEO consultants are not magicians. Small business SEO consultants can, however, make a big difference to your search results if you’re patient and prepared to let their work bear fruit. What an independent SEO consultant can do is bring a new set of eyes, a new perspective, to your website. An SEO consultant can often find alternative keywords and phrases that are far less competitive, yet equally rewarding. What is different to your own approach is the lateral thinking that many good SEO consultants use. Often, a business is blinded by their business.
Buy Your Way To The Top
FEBRUARY 22, 2013
But even a brief appearance adds permanent luster to an author's reputation, greasing the skids for speaking and consulting engagements. The marketing firm, San Diego-based ResultSource , charges thousands of dollars for its services in addition to the cost of the books, according to authors interviewed. consulting. There's a (not so) dirty little secret that authors don't like to tell. You can buy your way to the top. Literally. The Wall Street Journal ran an article yesterday titled, The Mystery of the Book Sales Spike. probably should have. won't count them as sold.
Cheat Sheet: Social Media Ad Metrics & Formulas
FEBRUARY 29, 2016
Cost Per Click. If you spend $100 and receive 500 clicks, the cost per click is $0.20. Cost Per Engagement. If you spend $100 and get 50 interactions, the cost per engagement is $2.00. Cost Per Like/Follow. How much each new fan/follower cost. If you spend $100 and receive 100 new followers, the fan acquisition cost is $1.00. Reach. Impressions.
How to Measure CRM ROI for Your Nonprofit
APRIL 6, 2015
This means everything boils down to a simple ratio of net gain over total cost. Next, divide your calculations into gain analysis (including direct gain and cost savings) and cost analysis , and determine the metrics that constitute each of these values. Calculating CRM investment cost. Added cost integrations. Cost of adding or removing users. Conclusion.
The role of social media in managing projects for brands
FEBRUARY 25, 2016
Social media can allow for innovation , save project management costs, and facilitate communication. Cost-effectiveness. Social media can save project management cost. Hiring a team of developers to build an internal project management environment is costly. Virtual workspaces, on the other hand, connect employees and increase their productivity at a relatively low cost.
6 Reasons Your Business Doesn’t Need Social Media
AUGUST 7, 2016
Discussion on Social Media for a B2B consultant. He was a B2B (consultant to small business) and everything he does is word of mouth. He wasn’t sure what I meant (I don’t accept all and any clients but I think he might’ve) and reiterated “word of mouth” I suspect he might be the only consultant in his town in his field of expertise. lemme know.
Adjectives are Cheap: Sell Yourself with Nouns and Verbs
APRIL 2, 2014
” ~Alan Weiss, principle, Summit Consulting Group. Reduce marketing costs by 45% by creating a widget that puts the e-zine together for you. To learn more about her training, consulting or writing and editing services, contact Ann. Guest Post by Ann Wylie. “Adjectives are cheap. Nouns are more expensive: How many BOOKS, how many SPEECHES, how many CLIENTS?”
Why 84% of Your Facebook Fans are Lurkers
APRIL 18, 2012
How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? You begin to hate that consultant and those blogs. I don’t blame you. “It’s the largest social networking site, and you’d be crazy to ignore it!” ” someone cries out to you.
B2B Marketing is Becoming More Like B2C Marketing – Or is it?
NOVEMBER 19, 2013
B2B sales often combine services with products, one factor increasing the cost and complexity noted above. When buying applications like marketing automation, multi-channel marketing metrics , or customer relationship management (CRM), for example, the quality of the consulting services is every bit as important as the functionality of the software itself. That may be changing.
“Free” Isn’t Free
JUNE 1, 2012
——————– Free usually sounds like a great price, and, because you are a cost-conscious nonprofit director, you may find that the chance to meet a need or take advantage of an opportunity without having to spend your donors’ money is tough to pass up. Tweet at @brightplus3 if you’re loving it! But “free” is never free. photo credit ).
5 Ways to Measure Agency Operations
JULY 20, 2016
how much does it cost to run your business? According According to agency M&A expert Rick Gould , agency total labor costs should be no more than 55% of revenue and overhead no more than 25%. This can be as simple as work from home policies that reduce the need to rent larger office space or as complicated as rounding out teams with junior (and less costly) staff members. Regardless
The Future of Association Management Systems
JANUARY 22, 2015
The Future of AMS Systems: A Provocative Discussion from David Gammel. A few takeaways: Cost: It’s no surprise that the AMS is the financial beast of most associations and despite the squirming of a couple of the panelists (haha) there was the unfortunate mention that the near future of AMS costs will not change. What’s the future of AMS? Mobile: Mobile, moblah, blah blah, blah, blah.
Social Media Purism Stupidity is what Gets You Fired
Techipedia: Tamar Weinberg
JUNE 8, 2015
It also takes a hell of a lot of time and the cost for many small businesses is why I told people in 2013 to “stop their marketing,” because returns are not immediate in the relationship building spectrum–and many look for fast results that are simply impossible with the resources they have available. Ten years ago, social media marketing did not exist. Add value. NUMBERS.
5 Shifts to Fix Your Social Media Metrics
Convince & Convert
NOVEMBER 17, 2014
On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Calculate Your True Social Media Costs We spend a ton of time figuring the output and outcomes of our social media behaviors, but comparatively little time calculating our true costs.
How to use Traditional Marketing Styles in Online Marketing
FEBRUARY 12, 2013
About our Guest Blogger: When Lucy Wright isn’t writing about Icon ID sign solutions , she’s consulting small business owners. Finally, with online marketing, costs can be managed much more effectively and overall marketing budgets can even be squeezed to shoestring quantities while still garnering nice results; especially in viral campaigns. The basics of marketing still apply.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Most professional consultants charge $500-$1,000 to set up a Twitter account (optimized bio, custom background etc.) Social media and inbound marketing techniques have been a boon for marketers.
Is There a Method for Problem Solving?
MARCH 18, 2015
Can you justify the expense of the solution? I’d hired consultants, and made investments in vast software platforms thinking these would revolutionize my life, only to be disappointed. When I asked how much it cost, she said, “We don’t like to focus on budget, rather, ROI.”. You could look at the opportunity cost. is a post from: Shonali Burke Consulting, Inc.
The Life Cycle of a Social Network
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2011
The Product Life Cycle (PLC) refers to the life of a product in the market with respect to business/commercial costs and sales measurements and a social media life cycle goes through similar phases as well. Varghese is the CEO of Social Media Outsourcing company Bobtweets.com , a social media consultant, and author of the blog www.twitterblogpost.com. This is a guest post by Babu M.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
For most companies, these groups include at a minimum: Journalists (trade, business, and local media); Industry bloggers and other influencers; Current customers; Prospective customers; Your team (employees, consultants, channel and business partners); and. But given the ubiquity and popularity of social media, participation is today an essential cost of doing business.
“WHAT GOT YOU HERE” EVENT & RECEPTION – MARCH 18, 2015
MARCH 4, 2015
COST: Complimentary. Jamie Notter, Culture Change Consultant, Culture That Works. David Bushnell, Experiential Marketing Consultant, Former Creative Director for Lady Gaga. In the DC area? You’re invited to join us! “WHAT GOT YOU HERE” EVENT & RECEPTION – MARCH 18, 2015. TIME: 3:00 – 6:00 PM. LOCATION: 816 N St Asaph Street, Alexandria, VA.
5 Tips to Create a Job Based on Your Personal Knowledge
DECEMBER 12, 2015
Solo service providers, consultants or product creators can make a decent living with minimal startup costs. People like Anne Welsh , a business professional who has turned her personal experience with the health condition sickle cell anemia into a career as an author, speaker and consultant, are finding ways to make a living from their personal experience. 2. Develop a Plan.
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Each year, movie makers weigh the return they’re likely to see on their investment in producing a particular film against the cost. For an example of blockbuster content, check out Mack Collier ’s post on the cost of social media consulting. By Kerry Gorgone. Oscar season is upon us, and the tweets are flying. Each type of movie content has its place in the overall scheme.
You And Your Paywall
Small Business Mavericks
MARCH 11, 2013
One reason for paywalls is that companies are finding the cost of advertising going down. But what about consultants and freelancers? One growing trend with content publishing online is the institution of the paywall. Many publishers are opting to put premium content behind a paywall and charge subscribers for access to that content. Three such content producers are: Andrew Sullivan. Financial Times. New York Times. In all three cases, these publications still offer free content. This is a business model that is catching on. People just don’t click on display ads.
Social Media: The Key to Transforming Doctor-Patient Communication
NOVEMBER 30, 2012
With health care lagging behind only the oil industry in regards to adopting social media, there’s an opportunity for communication and marketing professionals to pave the way, whether you work inhouse or as a consultant. 3. costs. Overall physicians using social media have found the benefits outweigh the costs. Your child has come down with a rasping cough. Education.
Using Online Community to Increase Member Retention
MARCH 24, 2014
Unable to justify membership costs with ROI. ROI of membership costs can easily be linked to online community: access to experts in the field, cost savings over hiring a consultant or other third party if you can get answers to questions/challenges via the online community, time spent researching when you can just post in the community and get an answer, etc.
The Most Remarkable People on Social Media Today
APRIL 16, 2012
Social Media Consultant to pay bills. JODI OKUN Loves helping parents find the financial resources to cover the cost of College. Consultant, college professor, author of Return On Influence and Tao of Twitter. REBEL BROWN Marketing consultant to B2B businesses, author & speaker. I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence. In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity. Why this focus on being remarkable ? 3rd gen!)
[Cool Social Tools] Hot Online Community Platforms for 2015
DECEMBER 18, 2014
With a new consulting division, Socious is positioned to offer an end-to-end community solution to its clients. Within its pages, you’ll learn much more about these vendors, who helped offset the cost of producing the guide. Guest post by Teri Carden and Ben Martin of Online Community Results. ————— Due diligence. It’s a real thing. Get it here.).
5 Ways Hybrid Marketing Agencies Will Transform the Industry
DECEMBER 19, 2011
They provide integrated solutions that used to require multiple agencies and consultants. Trends and shifts in consumer behavior, business processes, software, data analysis, communications, and marketing philosophies have affected the need for evolved services and consulting. Prototype Today’s guest post is written by Paul Roetzer. . Disruptive Force. They attract top talent. The
Measuring Multimedia: The One Stat Every Brand Should More Closely Examine
AUGUST 24, 2016
Don’t let old content become a sunk cost. Dan Farkas is a Lecturer of Strategic Communication at Ohio University and is a marketing consultant when not in class. Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. That’s 90 classes, 15 Scripps PRSSA meetings, and far too many emails to count. Take the over. Seriously.
Will Digital Reach Improve the PR Measurement Drumbeat?
AUGUST 1, 2014
We’ll be talking social media metric nerdery (that’s a word, right?), why and how PR needs to stop being a cost-center and, of course, AVEs and Digital Reach. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. So there.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Former McKinsey consultant Kaihan Krippendorff outlines two approaches for producing more compelling content (or presentations): using LOTS (“language of the senses…When telling a story, share with us what you see, smell, feel, taste, and hear. Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. ’ Yawn. ”).