5 Things To Look For When Choosing A Social Media Agency Or Consultant
AUGUST 19, 2012
So let’s talk a bit about how to choose the right agency or consultant if you’re ready to make that investment. Experience – It goes without saying that you should never hire a consultant or agency with little to no experience. One Size Does Not Fit All – Avoid boilerplate proposals and strategies at all costs. No matter what, make sure you are able to have meaningful conversations with your potential agency/consultant. Regardless, the above should help you navigate through your search for the right agency/consultant. Good luck!
How to Cut Costs with Your Own Support Community
Techipedia: Tamar Weinberg
JUNE 19, 2012
To wipe startup costs, check out a free open source solution like phpBB. vBulletin is another powerful option with a small upfront cost. Once you have the ball rolling, you’ll be well on your way to cutting support costs and building greater brand loyalty. This is a guest post by Michael Silverman. The social web has opened the communication floodgates. It’s Worked Before.
The Social Cost of Unpaid Tweetup Teams
Bare Feet Studios
NOVEMBER 23, 2011
As the founder of the Social Media Club Hawaii chapter and a very active social media consultant here in Hawaii, I am often invited to attend events and receive services for free in exchange for social media buzz – aka tweeting, facebooking, photographing, and videoing about my experiences. Have at least a part-time social media consultant or staffer for your brand.
The Cost of a Tribe
SEPTEMBER 10, 2013
Developing advocacy programs is something that every agency and consultant should be offering today, because it really takes full advantage of the social and digital media. Captivate training is specifically tailored for social media, marketing and advertising consultants and agencies, to help you expand your understanding of motivations, both the motivations of YOUR clients and the motivations of THIER customers. ” It’s truly an outstanding and exciting result of the democracy of the internet. It’s alluring to say the least. What ARE our Motivations? This Go!Captivate
26 Blogging Mistakes That Are Costing You Time, Money, and Credibility
JANUARY 24, 2016
Offer consultancy. Those costs add up. The post 26 Blogging Mistakes That Are Costing You Time, Money, and Credibility appeared first on ProBlogger. This is a guest contribution from Iniobong Eyo. You’re slaving at your blog. You’re working hard. Real hard. But things are not just going your way. Now you’re wondering: does this even work? ” Wait. Wrong.
Hidden Costs of Listening Silos
JANUARY 21, 2011
I'm thinking there are some opportunities to rationalize costs there. Getting started is great, but the pilot project approach has costs. Looking for a few good clients I do more thinking than selling on the blog, but there is a consulting practice here. Managing costs is just part of what we'll do together. First, listen. Listen first. First, listen. The kicker?
When Should A Business Retain A Professional Online Marketing Consultant?
Small Business Mavericks
MARCH 18, 2012
Small businesses do it themselves, medium sized businesses retain consultants, and big businesses employ part or full time marketing professionals. When then, should a business seek the services of a professional online marketing consultant. Looking at the above, you would suggest that a medium sized business should look at a consultant whilst a large business should look at taking professionals onto their payroll. It’s not as simple as that, and you don’t have to be a medium sized business to consult with a professional. It’s your business.
New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
APRIL 26, 2011
The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine. For consultants and agencies that provide SEM services, this is definitely worth checking out.
11 Myths of Social Media Marketing
MAY 24, 2010
While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard.
Ergonomic Consultancy: A Business Opportunity
MAY 6, 2013
As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls. I am guilty of improper posture myself. In a nutshell, ergonomic consultants advise businesses on how to work efficiently to increase worker productivity, while decreasing worker injury rates. You How to Become an Ergonomic Consultant. Conclusion.
Outsourcing Social Media Management
MARCH 4, 2013
sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. Consultants are often more aware of the nuances of different company messages and how to tie this to specific social media goals. Social media consultants can be 20x more effective. Joe the consultant. Thank You, Tom.
What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
JULY 8, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. Others aren’t.
Buy Your Way To The Top
FEBRUARY 22, 2013
But even a brief appearance adds permanent luster to an author's reputation, greasing the skids for speaking and consulting engagements. The marketing firm, San Diego-based ResultSource , charges thousands of dollars for its services in addition to the cost of the books, according to authors interviewed. consulting. There's a (not so) dirty little secret that authors don't like to tell. You can buy your way to the top. Literally. The Wall Street Journal ran an article yesterday titled, The Mystery of the Book Sales Spike. probably should have. won't count them as sold.
How A Small Business SEO Consultant Can Make A Big Difference
Small Business Mavericks
FEBRUARY 14, 2012
SEO consultants are not magicians. Small business SEO consultants can, however, make a big difference to your search results if you’re patient and prepared to let their work bear fruit. What an independent SEO consultant can do is bring a new set of eyes, a new perspective, to your website. An SEO consultant can often find alternative keywords and phrases that are far less competitive, yet equally rewarding. What is different to your own approach is the lateral thinking that many good SEO consultants use. Often, a business is blinded by their business.
Cheat Sheet: Social Media Ad Metrics & Formulas
FEBRUARY 29, 2016
Cost Per Click. If you spend $100 and receive 500 clicks, the cost per click is $0.20. Cost Per Engagement. If you spend $100 and get 50 interactions, the cost per engagement is $2.00. Cost Per Like/Follow. How much each new fan/follower cost. If you spend $100 and receive 100 new followers, the fan acquisition cost is $1.00. Reach. Impressions.
The role of social media in managing projects for brands
FEBRUARY 25, 2016
Social media can allow for innovation , save project management costs, and facilitate communication. Cost-effectiveness. Social media can save project management cost. Hiring a team of developers to build an internal project management environment is costly. Virtual workspaces, on the other hand, connect employees and increase their productivity at a relatively low cost.
How to Measure CRM ROI for Your Nonprofit
APRIL 6, 2015
This means everything boils down to a simple ratio of net gain over total cost. Next, divide your calculations into gain analysis (including direct gain and cost savings) and cost analysis , and determine the metrics that constitute each of these values. Calculating CRM investment cost. Added cost integrations. Cost of adding or removing users. Conclusion.
The Age-Old Question: Can I Pick Your Brain? | Spin Sucks
AUGUST 5, 2010
By Gini Dietrich | Email | Print | 63 Comments | Yesterday Jason Falls wrote a great blog post about incentive-based consulting and the age-old question in a service business…what do we do when someone asks “can I pick your brain? …for free. What I do for a living has a cost associated with it. Jason makes a couple of points I’d like to illustrate. 1. Thanks.
Adjectives are Cheap: Sell Yourself with Nouns and Verbs
APRIL 2, 2014
” ~Alan Weiss, principle, Summit Consulting Group. Reduce marketing costs by 45% by creating a widget that puts the e-zine together for you. To learn more about her training, consulting or writing and editing services, contact Ann. Guest Post by Ann Wylie. “Adjectives are cheap. Nouns are more expensive: How many BOOKS, how many SPEECHES, how many CLIENTS?”
Why 84% of Your Facebook Fans are Lurkers
APRIL 18, 2012
How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? You begin to hate that consultant and those blogs. I don’t blame you. “It’s the largest social networking site, and you’d be crazy to ignore it!” ” someone cries out to you.
B2B Marketing is Becoming More Like B2C Marketing – Or is it?
NOVEMBER 19, 2013
B2B sales often combine services with products, one factor increasing the cost and complexity noted above. When buying applications like marketing automation, multi-channel marketing metrics , or customer relationship management (CRM), for example, the quality of the consulting services is every bit as important as the functionality of the software itself. That may be changing.
Is There a Method for Problem Solving?
MARCH 18, 2015
Can you justify the expense of the solution? I’d hired consultants, and made investments in vast software platforms thinking these would revolutionize my life, only to be disappointed. When I asked how much it cost, she said, “We don’t like to focus on budget, rather, ROI.”. You could look at the opportunity cost. is a post from: Shonali Burke Consulting, Inc.
Social Media: The Key to Transforming Doctor-Patient Communication
NOVEMBER 30, 2012
With health care lagging behind only the oil industry in regards to adopting social media, there’s an opportunity for communication and marketing professionals to pave the way, whether you work inhouse or as a consultant. 3. costs. Overall physicians using social media have found the benefits outweigh the costs. Your child has come down with a rasping cough. Education.
5 Tips to Create a Job Based on Your Personal Knowledge
DECEMBER 12, 2015
Solo service providers, consultants or product creators can make a decent living with minimal startup costs. People like Anne Welsh , a business professional who has turned her personal experience with the health condition sickle cell anemia into a career as an author, speaker and consultant, are finding ways to make a living from their personal experience. 2. Develop a Plan.
“Free” Isn’t Free
JUNE 1, 2012
——————– Free usually sounds like a great price, and, because you are a cost-conscious nonprofit director, you may find that the chance to meet a need or take advantage of an opportunity without having to spend your donors’ money is tough to pass up. Tweet at @brightplus3 if you’re loving it! But “free” is never free. photo credit ).
Monday Roundup: Small Business Tips
DECEMBER 2, 2013
Why: Relationships are the lifeblood of small businesses, yet finding an efficient but cost-effective way to keep in touch isn’t always easy. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Can you believe it?!
Will Digital Reach Improve the PR Measurement Drumbeat?
AUGUST 1, 2014
We’ll be talking social media metric nerdery (that’s a word, right?), why and how PR needs to stop being a cost-center and, of course, AVEs and Digital Reach. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. So there.
The Future of Association Management Systems
JANUARY 22, 2015
The Future of AMS Systems: A Provocative Discussion from David Gammel. A few takeaways: Cost: It’s no surprise that the AMS is the financial beast of most associations and despite the squirming of a couple of the panelists (haha) there was the unfortunate mention that the near future of AMS costs will not change. What’s the future of AMS? Mobile: Mobile, moblah, blah blah, blah, blah.
Social Media Purism Stupidity is what Gets You Fired
Techipedia: Tamar Weinberg
JUNE 8, 2015
It also takes a hell of a lot of time and the cost for many small businesses is why I told people in 2013 to “stop their marketing,” because returns are not immediate in the relationship building spectrum–and many look for fast results that are simply impossible with the resources they have available. Ten years ago, social media marketing did not exist. Add value. NUMBERS.
5 Shifts to Fix Your Social Media Metrics
Convince & Convert
NOVEMBER 17, 2014
On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Calculate Your True Social Media Costs We spend a ton of time figuring the output and outcomes of our social media behaviors, but comparatively little time calculating our true costs.
How to use Traditional Marketing Styles in Online Marketing
FEBRUARY 12, 2013
About our Guest Blogger: When Lucy Wright isn’t writing about Icon ID sign solutions , she’s consulting small business owners. Finally, with online marketing, costs can be managed much more effectively and overall marketing budgets can even be squeezed to shoestring quantities while still garnering nice results; especially in viral campaigns. The basics of marketing still apply.
#measurePR Recap: Richard Bagnall Returns
MAY 28, 2014
As we usually tend to discover, tools can only do so much: Much better to invest in a credible & meaningful analysis solution that costs a bit more than an automated one counting nonsense #measurepr. Jen Zingsheim Phillips is a writer and strategic consultant based in New Hampshire. Guest Post by Jen Zingsheim Phillips. See you then! measurePR Recap: Richard Bagnall Returns.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Most professional consultants charge $500-$1,000 to set up a Twitter account (optimized bio, custom background etc.) Social media and inbound marketing techniques have been a boon for marketers.
We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today
JUNE 16, 2016
Hamish Anderson , Mesh Consulting – Developing a framework which articulates how people can best respond to comments and posts on their social accounts to ensure the best result. Optimizing paid ads to get a better cost-per-click. I consider myself a pretty lucky guy. Well, I’m happy to change that. Today’s biggest social media projects. Growing an audience.
Monday Roundup: Optimizing Your Campaigns
FEBRUARY 29, 2016
Why: “If you fail to leverage the value of your event marketing beyond the event itself, you’re not going to be able to use your event’s fixed costs to get a good return on your investment,” says Jason Popp. 7. 4 Event Planning Tips to Extend the Life and Hype of Your Event. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
For most companies, these groups include at a minimum: Journalists (trade, business, and local media); Industry bloggers and other influencers; Current customers; Prospective customers; Your team (employees, consultants, channel and business partners); and. But given the ubiquity and popularity of social media, participation is today an essential cost of doing business.
The Life Cycle of a Social Network
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2011
The Product Life Cycle (PLC) refers to the life of a product in the market with respect to business/commercial costs and sales measurements and a social media life cycle goes through similar phases as well. Varghese is the CEO of Social Media Outsourcing company Bobtweets.com , a social media consultant, and author of the blog www.twitterblogpost.com. This is a guest post by Babu M.
Using Online Community to Increase Member Retention
MARCH 24, 2014
Unable to justify membership costs with ROI. ROI of membership costs can easily be linked to online community: access to experts in the field, cost savings over hiring a consultant or other third party if you can get answers to questions/challenges via the online community, time spent researching when you can just post in the community and get an answer, etc.
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Each year, movie makers weigh the return they’re likely to see on their investment in producing a particular film against the cost. For an example of blockbuster content, check out Mack Collier ’s post on the cost of social media consulting. By Kerry Gorgone. Oscar season is upon us, and the tweets are flying. Each type of movie content has its place in the overall scheme.
Create a Positive Website Customer Experience
MARCH 31, 2015
Think of it as free, interactive consulting from a source who knows best (the customer, of course). The benefit here is twofold—your customer will be met with a more seamless and less interrupted browsing customer experience, while your business can save time and cut costs by focusing technical support resources elsewhere. The major boost in retention rates won’t hurt either.
“WHAT GOT YOU HERE” EVENT & RECEPTION – MARCH 18, 2015
MARCH 4, 2015
COST: Complimentary. Jamie Notter, Culture Change Consultant, Culture That Works. David Bushnell, Experiential Marketing Consultant, Former Creative Director for Lady Gaga. In the DC area? You’re invited to join us! “WHAT GOT YOU HERE” EVENT & RECEPTION – MARCH 18, 2015. TIME: 3:00 – 6:00 PM. LOCATION: 816 N St Asaph Street, Alexandria, VA.
The Most Remarkable People on Social Media Today
APRIL 16, 2012
Social Media Consultant to pay bills. JODI OKUN Loves helping parents find the financial resources to cover the cost of College. Consultant, college professor, author of Return On Influence and Tao of Twitter. REBEL BROWN Marketing consultant to B2B businesses, author & speaker. I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence. In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity. Why this focus on being remarkable ? 3rd gen!)
Monday Roundup: Learning From our Mistakes
JUNE 10, 2013
Why: Is your business homepage costing you potential clients? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. It’s Monday and you know what that means, time for a roundup! Mistakes. ” Now it’s your turn.