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If Your Agency Is Not Consulting, Then What Is It Doing?

Twist Image

For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. In this world of consolidation, the major accounting/consulting firms ( Accenture , Deloitte , etc.) Those who have been exposed to both sides of the consulting and agency space are keen to have these ad agencies look much more like consulting operations. This begs the question: were agencies not offering consultative services before? Agencies have always been consultants.

5 Ways Hybrid Marketing Agencies Will Transform the Industry

Spin Sucks

Let’s look at five ways hybrid agencies disrupt the industry: They drive change of outdated pricing models.  They provide integrated solutions that used to require multiple agencies and consultants. Trends and shifts in consumer behavior, business processes, software, data analysis, communications, and marketing philosophies have affected the need for evolved services and consulting. Prototype

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. To find out more about social media analytics and the hospitality industry,  contact one of our experts today for a free consultation or download our case study: “ What Can Hospitality Brands learn from Airbnb?

10 Questions You Need to Ask Before Hiring a Social Media Consulting Firm

Bill Hartzer

With this rapid growth in social media uptake, the demand for social media training and consulting has risen tremendously. The question however remains, “what do you ask when seeking to hire social media consultant s?” Competent consultants need to demonstrate a thorough understanding of your marketing niche. The same case applies to social media consultancy.

What Marketers Need to Learn from the Entertainment Industry

Convince & Convert

Whatever business you think you are in, you are now in the entertainment industry—and most marketers are ill-prepared. Over the years, we have consulted with many marketers developing strategies to launch new products, resurrect catastrophic failures, and even drive incremental sales for products and services that are nearing market saturation. Image via

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?

Twist Image

This doesn't downplay their critical importance, but saying that your marketing agency has the best creatives or the best strategists rings hollow, in a world where these talents are shifting from agency to brand side to consulting firms to platforms to publishers to competitors at a dizzying pace. There does not seem to be a lack of talent, skill and knowledge in the marketing industry these days. Forrester Consulting recently published a report titled, The Future Of Agencies , that was commissioned by Adobe. consultancy. consultant. consulting firm.

Congratulations to Higher Logic!


And most importantly of all, what this says to me (along with other acquisitions and investments in this industry) is that online community matters and should be part of every forward thinking workplace (both nonprofit and for-profit). From the Trenches Industry InsiderBy now, you have probably heard the news that Higher Logic has received a $55m investment from JMI equity. Congrats!

Blog Business Model 6: Sell Consulting Services


And really that’s the first step in building a successful blog that sells your consulting business—wrangling some attention. My blog is entirely responsible for my success in the copywriting industry. Blog Business Model 6: Sell Consulting Services. Blogging for Dollars blog business models blog strategy consultingDitto fine French wine.) ( And fine French men.*).

You’re Never Going to Sell Content Strategy


———– Carrie Hane is a content strategy consultant with over 15 years’ experience in web and content strategy, usability, and digital transformation. With a combination of consulting and in-house experience, she approaches content management and strategy with clarity, consistency, and common sense. Debunking the Hype Featured Industry InsiderConference.

Treat Digital Like Real Property


This post originally appeared on the Tanzen Consulting Blog. Book a free consultation call with me here. Content Strategy Debunking the Hype Industry Insider—— I am planning to sell a house soon. Repairs and regular maintenance costs cannot be deducted. This got me thinking about how most organizations think about their digital properties. What will you do in 2017?

The skinny on the Small World Labs – Personify merger


Small World Labs has been the most open online community platform in the industry. Culture That Works Featured From the Trenches Industry Insider Open CommunityYou will have heard about the Small World Labs/Personify merger  that was announced two weeks ago. From Michael Wilson: Hey Ben, thanks for covering the news. We are excited about this at Small World Labs. You are the best.

A Strategic Guide to Social Media for Nonprofits


Social media shouldn’t be out there alone; it should be integrated and aligned with your strategic goals and target audiences,” said Beth Kanter , Nonprofit Consultant and Author of  Beth’s Blog , one of the longest running and most popular blogs about nonprofits and social media. Content Strategy Featured From the Trenches Industry Insider Nimble NonprofitRetaining donors.

The Spin Sucks Inquisition: Betsy Decillis

Spin Sucks

What Industry Advice or Practice Would You Most Like to Cry Foul On? Where You Can Find Betsy Decillis Betsy owns her own business ( BAD Consulting ), where she blogs. FollowFriday follow Social Media BAD Consulting betsy decillis MWF seeking BFF spin sucks inquisition Unlikely GirlBy Gini Dietrich To know Betsy Decillis is to love her. Uh…OK. think I can manage that.

Are You Ready to Get Started on Content Strategy?


With a combination of in-house and consulting experience, her approach to web content management focuses on clarity, consistency, and common sense. Hilary Marsh is a content strategy consultant, speaker, and professor. Industry Insider Mark Your CalendarsOne of the buzzwords du jour is “content strategy.” You’re not alone! And there is help. What needs to be created?

Change Happens. Are you ready?


Well, we’ve worked with leading consultants and thought-leaders in the association space to develop a Change Readiness Challenge. According to Jeff De Cagna, Chief Strategist of Principled Innovation, a leading consulting firm that works with association decision-makers to help their organizations to thrive, non-profit CEOs and their boards give themselves a B -minus for overall performance.

Pros and Cons of your Social Media Team Structure

Ignite Social Media

The services usually handled by the agency include: strategic consulting, community management, content production, reporting, and paid media. We are able to apply learnings and insights from other clients and stay current with the industry. One of the best things about working at an agency is the variety of brands we get to work with on a daily basis. The One-Person Show.

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. According to Digital Strategy Consulting : Facebook promotions that perform the best are from brands that are getting increasingly more ambitious and sophisticated when coming up with new and creative ways to engage consumers across social media platforms and influencing their path to purchase through the use of coupons and vouchers. Facebook Offers  campaigns are a great way of promoting your products and/or services. Exclusive social fans. Holiday /seasonal.

The Spin Sucks Inquisition: Alina Kelly

Spin Sucks

She founded  AKelly Consulting  10 years ago, where she focuses on public transit and government, has two teenaged daughters, a “wonderfully supportive” husband, and Harley, a golden retriever puppy. Naming my company AKelly Consulting. What Industry Advice or Practice Would You Most Like to Cry Foul On? By Gini Dietrich. What do I regret the most? Totally.

How to Measure CRM ROI for Your Nonprofit


Across the industry, CRM initiatives have reported failure rates between 18 and 69 percent. Vendor support fees (for implementation services, consulting, or premium support). Debunking the Hype Featured Implementation Industry Insider Customer relationship management (CRM) software is one of the most critical IT investments a nonprofit organization can make. The better way.

ROI 92

Do You Need a Pinterest Consultant? Interview with Jade Craven of dPS


We thought we’d go behind the scenes with Darren’s own Pinterest specialist, Jade Craven, to find out what Pinterest consultants do, and how they can help bloggers. also wrote the Bloggers to Watch list for Darren for four years and occasionally consulted with people on product launches. So how did you land a job as a Pinterest consultant, when the network’s so new?

Is failing fast failing you?


Schedule a training or consultation with us by visiting:  www.epicprgroup. Debunking the Hype Featured Industry InsiderGuest post by Adele Cehrs, CEO at Epic PR. ———– Among executives  “failing fast”  is all the rage. But, what does that really mean? And how do you put it into practice for your organization? ”  That got me thinking.

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. The title of our session was, “ Does Free Content Cannibalize Your Paid Consulting? “, and it focused on content marketing strategies and tactics for professional services companies. There are no more excuses.

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. The title of our session was, “ Does Free Content Cannibalize Your Paid Consulting? “, and it focused on content marketing strategies and tactics for professional services companies. There are no more excuses.

[Cool Infographic Friday] Linkbuilding through Outreach


Fast forward to today and digital marketing agency Click Consult are using blogger and social media intelligence software, GroupHigh , to help build strong, ethical and long term relationships with industry leaders. Content Strategy Industry Insider This one tickled my fancy. Google’s algorithm updates have changed the landscape of search marketing forever. photo credit ) .

1 Minute Insight: Data is Top of the Agenda for Digital Transformation

Talkwalker SM

Identifying and tracking the top themes for a particular industry or topic helps you to be at the front line of the discussion and work with useful background information. Digging deeper, consultants can single out the most influential sources and authors to deliver a wealth of actionable insights for clients and prospects. Banner Image:  Designed by Freepik.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Hint: it’s in the approach and communication, not in the fact that viability isn’t possible in some industries. Social Media Consultants, Experts, and Gurus, Oh My! It’s my birthday and I have some great news! In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. And I did. Want the trends, news, and findings too? 

Humanizing a Critically Important Industry, From the Ground Up

Convince & Convert

CACC was assisted by the communication consultants at AdFarm , an agriculture speciality agency (disclosure: Convince & Convert client). For them to work so closely together on this humanization effort to support the overall industry is a triumph of cooperation and big picture thinking,&# said Josh Lysne , Director of Digital Marketing at AdFarm. Everyone is a Spokesperson.

The 2014 State of Digital Transformation


MOST IMPORTANTLY – see slide 36 – the number one challenge facing digital transformation is “changing company culture” That’s the core of the work we do through our new consulting practice, Culture That Works. Industry Insider Lots of good stuff in this Altimeter report on Digital Transformation. Check us out. ——— ( photo credit ).

Learning + Technology: The Latest on What Associations Are Doing


Again, the full report can be downloaded at: Association Learning + Technology 2014.  ——— Jeff Cobb is the managing director of consulting for Tagoras and author of Leading the Learning Revolution: The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market (AMACOM, 2013). Featured Industry Insider Social Learning Useful Data Download! Anther 10.6

Don’t Miss AMS Fest!  Sept 17 in DC


AMS Fest is a one-day event where you’ll be elbow-to-elbow with other association executives, Association Management System consultants and AMS vendors that all want to engage in discussions around nothing but AMS. Seating is limited to 125 registrants. A few select AMS vendors and consultants will also be in attendance and will be easily identifiable and have small info tables.

[Cool Social Tools] Hot Online Community Platforms for 2015


With a new consulting division, Socious is positioned to offer an end-to-end community solution to its clients. Cool Social Tools Industry Insider Guest post by Teri Carden and Ben Martin of Online Community Results. ————— Due diligence. It’s a real thing. And associations need to do if it they’re shopping around for an online community platform.

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Gary Vaynerchuk (@garyvee) Answers Tough Questions

Geoff Livingston

In the above video, Author of The Thank You Economy Gary Vaynerchuk answers five questions about his views on consultants and social media. You seem to have some strong 90th percentile feelings about consultants these days. Have you consulted others outside of your company? Who are some online communications consultants that you like? How did those engagements work out?

How to Influence People in Online Communities


Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. Industry Insider———————-.

Gamification: Much Less Scary Than What’s Under the Bed


Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. Industry InsiderAll of them are  smart and savvy bloggers, and we know you’ll enjoy what they have to say! Apparently, interactive design elements stimulate our pleasure reactors and alter our behavior responses improving things like reaction times.

The End of the Web Consulting as We Know It

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry. Media. Marketing.

Should Consultants Compete or Cooperate?

Ari Herzog

But at the time, I feel that business professionals should work more closely with peers in the same industry. Many social media marketing professionals consult in the greater Boston region. Or, is consulting focused more on the sale and less on building relationships with peers? As I learn of agencies that are formed to combine expertise of consultants in different regions of the country to work on common projects, I increasingly wonder if there is a value in regional consultants working together on common projects. Why must we compete? at AriWriter.

Calling all online community software vendors


As you know, Online Community Results is the world’s largest online community consultancy focused exclusively on the association and nonprofit sector. Implementation Industry InsiderIs your community software company serious about the association market? Well, here’s the perfect opportunity to raise awareness about your community platform among association executives. Higher Logic.

Clowns, Charlatans, and Social Media Name Calling

Convince & Convert

True, there are people out there (including many “name brand&# social media consultants) that don’t have a lot of business expertise. Social Media Marketing gary vaynerchuk social media consultant social media consultingThis often results in companies getting too enthusiastic about social media per se, and not recognizing that social is a means to an end.

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. Social Media Audit, Consulting and Marketing Services from Marketing Nutz Agency. 2017 content marketing statistics. 2017 content marketing predictions.

[DC AREA EVENT] 2015 Future of Associations


Following a successful “ What Got You Here ” event in March exploring themes around transformation in the association sector, Ann Yoders of AEY Marketing & Research Consulting is pleased to offer the  next event  in “2015 Future of Associations” event series. From the Trenches Industry InsiderThursday, June 18, 2015 – 7:15 AM – 9:00 AM.