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How to build a competitive intelligence system that wins

Sprout Social

It can be your competitors’ social media presence, brand positioning, pricing strategy, product tiers, or even their recent job postings. They need to know the core competencies, goals and needs of the teams that they work with. Social media. But first, what is competitive intelligence? Master distillers.

System 105
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. This type of social proof can emphasize how a product or service provided a solution to a common problem. Social proof: Boosts Conversions.

comScore 299
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Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

In my opinion as soon as marketers came to the social media party en masse, the dynamics changed forever. People often say that it’s the users who determine how a social network is used, and that might be true, but it’s the marketers who determine how a social network is consumed. Absolutely. Absolutely.

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5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner. More than two-thirds of companies now compete primarily based on customer experience—up from 36% in 2010—according to Gartner. Download now.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential. This post outlines 10 key steps in using social listening to satisfy and retain more customers. Some key conversations may even slip through the cracks.

Sentiment 142
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The Inevitable Corruption Of Social Systems On The Web

Forbes Social Media

Amazon is being filled with lots of fake, paid reviews, and it’s getting harder to spot them, as a result of companies buying positive assessments for their products or negative ones for competing products on Facebook and other social networks.

System 80
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Do You Know Your Employees? Social Intranets As The New Talent Management System

SocMed Sean

Classic Talent Management Systems vs. Social Intranet For years, Intranet and HR professionals have been working to implement successful “Talent Management systems” with very little measurable success. One of the biggest shortcomings of these systems was the method used to capture and maintain the information.

System 279