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Brands Spent a Whopping $673B on Social Media Ads in Five Years

The Realtime Report

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Check their Amazon app or social media sites for reviews from other customers. Use a comparison tool on their phone to find the lowest price. Practice Proper Channel Management. Image credit: HubSpot.

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. TikTok's popularity has exploded since its 2016 inception.

Trends 147
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Organic Reach Shows Signs of Life | Social You Should Know

Ignite Social Media

“Lens” , currently in beta, is a new visual search tool where a user can point to a real object using the Pinterest mobile app and it will return objects on Pinterest it believes are related. Live Video Comparison. Finally, if you’re interested in reading up on social media news every day, check out our friends at Social Media Current.

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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Tools 52
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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Social

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Verneri Brander shares a comparison between Claude AI and ChatGPT for email marketing.

Examples 101
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Is Google+ Killing Twitter?

Small Business Mavericks

A few days ago I made some comparisons between Google+ and Facebook. Specifically, I talked about how Google+ has built in privacy features that Facebook doesn’t and how that could change the social media game. But lately I’ve heard some comparisons between Google+ and Twitter. OK, let’s stop dreaming.

Google 98