Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens
Sprout Social
SEPTEMBER 21, 2020
Knowing that 70% of consumers say it’s important for brands to take a stand on social and political issues, furthering the conversations around the BLM movement will attract an audience that shares the company’s values. So how do you keep this conversation going? You do what VSCO did— you listen.
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