Waxing UnLyrical

DECEMBER 5, 2011

A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. In a recent #pr20chat , we asked a question about the difference between influencers and ambassadors and one thing became very clear. Influencers are often one-hit wonders.

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Waxing UnLyrical

JUNE 7, 2011

Seeing as how hot a topic “influence&# is , we’d ping each other every now and again, and I started getting curious about Traackr. It’s about context, relevance and, therefore, potential influence based on that contextual relevance. Traackr won’t give you an “influencer score.&#

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Waxing UnLyrical

MARCH 31, 2019

Tech companies are developing AI programs specifically to perform these tasks. Identifying and qualifying influencers is one of the biggest improvements offered by machine learning solutions. The fake influencer with large unengaged followings has been a staple of social PR’s past decade. Can AI Improve PR?

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Waxing UnLyrical

DECEMBER 21, 2018

You need to find your audiences and influencers and on which platforms they publish. The Master Course also gives a step by step review on how to find influencers doing a Boolean search, “Keywords Techniques for Data Discovery.” Traackr is another tool which can help you to find influencers.

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Waxing UnLyrical

APRIL 26, 2012

However, a fashion or retail company has to be on there because their audience is active and present on the network. I still believe that social media is about relationships and engagement, but we are far enough along in this medium to understand how to drive quantifiable results that influence a company’s bottom line.

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Waxing UnLyrical

JULY 20, 2015

What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. 10 Influencer Do’s and Don’ts With Amex Social Media VP. YouTubeAsksObama [Influencers case study]. A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

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Waxing UnLyrical

JUNE 28, 2018

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. and make the company itself the character. I’m often asked if storytelling is harder for B2B companies.

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Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between.

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Waxing UnLyrical

JANUARY 27, 2016

It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Trust is something we can’t directly create, since it exists only in the mind of one person, but we do have incredible power to influence how it grows.

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Waxing UnLyrical

JUNE 21, 2013

A lot of companies still only share their own content on Twitter. Retweeting what other people have said about their own companies (or about them personally) ad nauseam. You can make these lists public or private, but depending on the nature of your work, set up any number of lists to track what specific people/companies are saying.

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Waxing UnLyrical

MAY 20, 2015

Thought leaders get quoted in the media , speak in public and influence other peoples’ thinking. Once you’ve established your presence online, identify the top influencers in your industry and start to rub elbows with them. Doesn’t sound half bad, right? Here are three tips for becoming a thought leader: 1. Target the “big guns”.

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Waxing UnLyrical

MARCH 6, 2013

“While the food system is complex and its problems multi-faceted, we know that the world’s largest food and beverage companies have enormous influence. That’s an outrage – but we can be the generation that ends this crazy situation. My favorite brand disappoints.

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Waxing UnLyrical

JULY 15, 2015

Understand Influence. If leaders are “those who have followers,” it’s clear that one can’t be a leader unless one understands and appropriately applies the concept of influence. It’s as simple as, “No influence, no followers. The first is the role of influence in communications today. No followers, you’re not a leader.”.

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Waxing UnLyrical

FEBRUARY 26, 2014

Because India has been buzzing over the #CoolestInterviewEver , where one of the country’s largest companies wanted you to be “cool” enough to work for them. In the third and final week (that’s this week), the company will select a winning candidate for one of the “cool” job profiles featured on the site.

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Waxing UnLyrical

MAY 11, 2016

Media relations can improve your influence overnight. Last month the blog focused on influencer relations , which is very much an opportunity within the current digital landscape of media relations. We secured twelve influencers to cover the restaurants in the first ten days of our campaign and had coverage up in the first week.

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Waxing UnLyrical

DECEMBER 8, 2014

Why: Is your company embracing the power and influence of digital storytelling and brand journalism? In this guest post for Heather Whaling ‘s Prtini, Tyler Durbin shares some focus points that are as relevant at the end of the year as they were in the beginning. 7 Secrets of a Master Digital Storyteller.

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Waxing UnLyrical

MARCH 16, 2016

While many companies do provide their employees with opportunities to learn, grow and succeed, I firmly believe that each of us is responsible for our own learning that leads to growth and success. Many companies offer free webinars – and sometimes a dose of selling – to anyone who provides an email address. Sign up for webinars.

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Waxing UnLyrical

JANUARY 26, 2020

You can’t escape the news – fake news influenced the 2016 election and will be even more visible in 2020. For most of my career, I have worked with financial services companies and anti-fraud companies. For a few years one of the most shorted companies in America was my client. Guest post by Mark W. What do I mean?

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Waxing UnLyrical

DECEMBER 7, 2016

This is especially useful for larger companies that require cross-functional input and approvals. We wrote a company fact sheet with investor information, milestones, and leadership credentials, which was distributed to 20 journalists who we knew would find the content appealing. Or, perhaps a better question is: What would you gain?

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Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Thoughtful Branding: Where The Company Begins And Ends. Image: Travis via Flickr, CC 2.0.

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Waxing UnLyrical

AUGUST 29, 2019

Influencer marketing has really blown up over the last few years, but it’s far from a new concept. What’s different about contemporary marketing, though, is that influencers are not major sports stars or movie stars. Their defining characteristic is that influencers’ audiences enjoy engaging with them and see them as highly relatable.

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Waxing UnLyrical

MAY 13, 2019

Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Matter fact, he’ll be here in a minute, baby”. Napster, and. Align Technology.

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Waxing UnLyrical

JANUARY 3, 2013

Some notable companies that participate are Amazon, Home Depot, American Airlines, Bath and Body Works, Neiman Marcus, Fandango, and several others. It’s a clever way for social media fans with a large following to monetize their creativity and influence on popular platforms. Everybody wins. Parking Panda. Easy Shift.

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Waxing UnLyrical

MAY 24, 2011

In the rush to measure the medium, software companies have released tools claiming to analyze influence and impact and measure “value,” even trying to assign value in $$ terms to a Facebook fan. As the industry has started to embrace more credible and meaningful metrics, social media has presented many more challenges.

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Waxing UnLyrical

AUGUST 10, 2016

For food and beverage companies, people will likely want to see what they’re consuming before they buy. For eCommerce companies, consumers will want to get a better idea of the quality and sizing of the product. Consumers want to know it all. Did you know 44% of customers research a product online before they purchase in-store?

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Waxing UnLyrical

JUNE 12, 2013

In the piece, we discussed some of the influences on customer expectations: “Just as often though, the first experience a potential customer has with your company is through exposure to your marketing. And that step is within your control.

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Waxing UnLyrical

MAY 2, 2016

Why: “WHAT you pitch is secondary to WHO you pitch,” writes Michael Smart as he explores why “Message-to-Influencer Match” is vital. Encouraging Executives to Pay Attention to Media They Want Coverage From. 4 PR lessons from the world’s top-paid artists . It’s often not WHAT you pitch.

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Waxing UnLyrical

MAY 3, 2012

And no one could have guessed that his influence would have reached us today through institutions like MTV , the American Music Awards , the Golden Globes and American Idol. Narciso has launched and worked with a variety of companies, including Vonage, the GreenBuilt Parade of Homes, Verizon and The Wall Street Journal Online.

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Waxing UnLyrical

JULY 10, 2012

That’s why people are going crazy trying to figure out who their “influencers” are and there’s so much poppycock around it. But that doesn’t mean “everyone” is going to impact your brand, or your business, in the same way. So maybe “everyone” really is her competition.

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Waxing UnLyrical

MARCH 28, 2017

A1: I’m a recovering PR agency owner trapped in a #PRsoftware company. Whether it’s due to a crisis or a company that prefers to keep its name *out* of the media, the question of measurement is the same: What are the PR measurement best practices when you don’t want to attract attention? measurePR. — Did I just age myself?

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Waxing UnLyrical

APRIL 24, 2015

So especially if that functionality is something you’re investigating for your company or client, it is really worth taking a look at. Naturally, I was curious whether the ladies had set any goals for success when they started their respective companies. Both Hoop.la Thank you, Matt! May #measurePR event announcement.

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Waxing UnLyrical

AUGUST 26, 2011

If you focus on finding your influencers on Twitter, or pretty much any social network, you’d be unlikely to think of Donna as a mover and shaker in the business communication field. (If you’re plugged into the IABC/DC Metro network, that doesn’t count.) Her blog isn’t fancy.

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Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. Even if Fast Company tries to tell you so.

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Waxing UnLyrical

APRIL 11, 2016

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. ” 3.

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Waxing UnLyrical

MARCH 15, 2011

We had our team research key influencers in the media and in the DC community, and conducted outreach directly through our channel. Have contacts at large companies? In three easy steps, here’s what I did to ensure the program had a social presence. Chose ONE engagement strategy and use it effectively. Attracted affinity partnerships.

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Waxing UnLyrical

AUGUST 1, 2016

Today I focus on building brands for businesses and people, using a savvy mix of content and influencer strategies. My mother who started her dream career after she stayed at home to raise both me and my sister; and my father who worked at one company for 30 years with long, irregular hours and never once complained. Who inspires you?

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Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. In 2010, blogs and bloggers are truly influencers. One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough. Simple, right?

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